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THE
FEBRUARY 27, 1926
MUSIC TRADE
Baldwin Piano Warerooms in Kansas City
Moving to New and Larger Sales Rooms
Local Music Merchants Report Business Thus Far in February Is Ahead of Last Year—Kansas
City Sends Big Delegation to the Debut of Marion Talley
T^ANSAS CITY, MO., February 22.—The
*** Baldwin piano store here is moving into
new and enlarged quarters at 3152 Troost ave-
nue. A little less than a year ago the store was
opened in a building a few doors from the
present location and business has grown during
the year so that the accommodation of pros-
pects and the servicing of customers demanded
the larger quarters.
This store is another demonstration of the
advisability of locating a piano store in the
midst of a prosperous residential district, and
yet in a business center. Thirty-first street and
Troost avenue is the center of a very pros-
perous business district. It has a newspaper of
its own, and all the features of a good-sized
town. Churches, office buildings, picture shows,
cafeterias and all kinds of shops—the latest be-
ing the piano store.
The business community affords parking
spaces free to shoppers, and many persons drive
long distances to shop near the place where they
can park. The keeping open at night is also an
attractive feature, as folks like to come together
—husband and wife and daughter—and take
their time in looking at the instruments and
deciding what they wish to buy. While this
arrangement has meant extra hours to the sales
force, it has also meant many more sales and
these have been reflected in the doubling of
the space to be used.
Business in pianos and most other musical in-
struments during the first half of February has
been somewhat slow, according to the reports
of leading merchants. There has been a steady
demand, but there are no outstanding features
of the business, they say. Although business
has been better than during the same months
in 1925. The outlook for future business is held
to be good. There seems to be no exception
in this regard.
The demand for player-pianos is said to be
better tMs month than for some months. The
grands had the lead, but dealers are reporting
that there is now a good demand for uprights
and players—an unusually good demand.
A number of high-class hotels have been
opened here during the past few months, and
dealers say that the type of piano and other
musical instruments have been in keeping with
the buildings and other equipment. That has
meant the sale of a number of grands, for the
reception rooms, and of other instruments for
the smaller parlors. Reproducing pianos have
been numbered among the instruments sold
these institutions.
The funeral of Mrs. Fannie Parcell, wife of
E. S. Parcell, of the Knabe Studio, was held
on February 15 and the interment was in
Forrest Hill Cemetery. She had been ill for
some time.
One hundred or more Kansas City folks,
including J. W. Jenkins were in New York
on Wednesday night of last week to hear
Marion Talley, the Kansas City girl, who then
made her debut in grand opera at the Metro-
politan Opera House. The rest of the folks out
here are waiting as patiently as they can to hear
her voice as it will be recorded by the Victor
Co.
Large Number of Schools and Public
Institutions Install the Baldwin Piano
Every Section of the Country Represented in List of Sales Which Have Been Made of Baldwin-
made Pianos to Such Institutions—Majority of Sales are Reorders
/ C I N C I N N A T I , O., February 20.—The list of
^
schools, churches and prominent institu-
tions that have bought and are using instru-
ments made by the House of Baldwin is con-
tinually growing, and the best indication of the
satisfaction given by these pianos is found in the
fact that in a great majority of cases reorders
are the rule. Among the various institutions that
have bought Baldwin-made instruments within
the past few months are included: Wesleyan
College, Macon, Ga. (now using fifty-five Bald-
win-built pianos), six Ellington pianos; Girls'
High School, Atlanta, Ga., Baldwin grand; Bibb
Mfg. Co., Macon, Ga., six Howard pianos; Mrs.
Lear Smith, Portsmouth, O., Baldwin grand;
North Presbyterian Church Sunday School, Cin-
cinnati, O., Monarch piano; Conservatory of
Music, Cincinnati, O., three Ellington pianos;
Keith's Theatre, Cincinnati, O., Baldwin grand;
Cincinnati Riding Club, Cincinnati, O., Howard
piano; Madison Avenue Baptist Church, Coving-
ton, Ky., Howard piano; Orpheum Theatre,
Huntington, W. Va., Baldwin grand; Palace The-
atre, Cincinnati, O., Baldwin grand and Elling-
ton upright; Hotel Morgan Co., Morgantown, W.
Va., Baldwin grand and Ellington piano; Dr. O.
D. Brock, London, Ky., Hamilton piano; May-
berry, W. Va., Modello player; Northside Bap-
tist Church, Miami, Fla., Hamilton grand; Rev.
T. W. Hum, Rockingham, N. C, Howard piano;
Bethel Church, Clinton, Tenn., Howard piano;
Attract the
Most Critical
Customers
11
REVIEW
Howard grand; Prof. Noah Steinburg, piano
teacher and pianist, San Francisco, Cal., Bald-
win grand; Sacred Hart Convent, San Francisco,
Cal., Ellington piano; Pigliettini Sisters, piano
and violin teachers, San Francisco, Cal., Mon-
arch piano; Pantages Theatre, San Francisco,
Cal., Baldwin grand; Mrs. A. E. Baier, piano
teacher, San Francisco, Cal., Ellington grand;
Captain A. Anrio, Japanese battleship, Kamoi,
Monarch piano; High School, Great Bend, Kan.,
Baldwin grand; Harding College, Morrilton,
Ark., eight Howard pianos and Baldwin concert
grand; Protection Consolidated School, Pro-
tection, Kan., Howard piano; Wichita Athletic
Club, Wichita, Kan., Howard piano; Sisters of
Mercy Academy, Marshall, Mo., Howard piano;
Woman's Council of First Christian Church,
Frederick, Okla., Baldwin piano; Winfield High
School, Winfield, Kan., Hamilton piano; Jones-
boro Baptist Church, Jonesboro, Ark., Hamilton
piano; Hurst-Bush High School, Bush, 111.,
Howard grand; Rev. Howard S. Williams, evan-
gelist, Hattiesburg, Miss., Baldwin concert
grand; Christian College, Columbia, Mo., Bald-
win grand; St. Ann's School, Normandy, Mo.;
Howard piano; Temple Theatre, Alton, 111.,
Baldwin piano; Jennings Public School, Jen-
nings, Mo., Hamilton piano; Recreational
Amusement Co., Castlewood, Mo., Howard
piano; Russell Church, Blake, Okla., Hamilton
piano; University of Arkansas, Radio Station
KEMQ, Fayetteville, Ark., Baldwin concert
grand; Stevens College, Columbia, Mo., Baldwin
grand; State Agricultural School, Monticello,
Ark., Baldwin concert grand; Wausau Hotel,
Wausau, Wis., Baldwin piano;
Kanawha
School, Kanawha, la., Hamilton piano; St.
John's Convent, Fargo, N. D., Hamilton piano;
North Side Conservatory of Music, Milwaukee,
Wis., Ellington piano; Franklin Consolidated
Schools, Franklin, S. D., two Howard pianos;
Public Schools, Murray, la., three Howard
pianos; Tau Kappa Epsilon, Ames, la., How-
ard piano; Kirkland Grade School, Kirkland,
111., Hamilton piano; William McPhail, presi-
dent of McPhail School of Music, Minneapolis,
Minn., Baldwin grand; Inglaretta, The Ball-
room Beautiful, Peoria, 111., Baldwin concert
grand; Sisters of St. Mary School, Owatonna,
Minn., two Baldwin grands and Hamilton
piano; St. Rose Convent, LaCrosse, Wis.,
Baldwin piano; Huron College, Huron, S. D.,
Baldwin concert grand; Technological College,
Lubbock, Tex., Baldwin grand;
Rochelle
School, Rochelle, la., Howard piano; Cheney-
ville High School, Cheneyville, la., Howard
piano; First Methodist Church, Weslaco, Tex.,
two Howard pianos; Pisgah Baptist Church,
Manifest, la., Monarch piano; First Methodist
Church, Mission, Tex., Howard piano; Haskell
Theatre, Haskell, Tex., Howard grand; Lon
Morris College, Jacksonville, Tex., six Elling-
ton pianos and Baldwin grand; St. John's Meet-
ing House, L. D. S. Church, Malad, Ida., Elling-
ton piano; Yale War, L. D. S. Church, Salt Lake
City, Utah, Baldwin grand; Basin High School,
Basin, Wyo., two Baldwin grands; Delta High
School, Delta, Colo., Baldwin grand; Kanorado
Schools, Kanorado, Kan., Howard piano; Chey-
enne Schools, Cheyenne, Wyo., two Howard
pianos and Ellington piano; Presbyterian
Church, Winona Lake, Ind., Ellington piano;
Miss Edith Pierce, Howard School of Music,
Detroit, Mich., Baldwin grand.
Prof. F. L. Bach, Springfield, O., Baldwin grand;
Tampa Heights Presbyterian Church, Tampa,
Fla., Monarch piano; Hollywood Theatre, Ports-
mouth, O., Howard grand and Ellington upright;
Numine Presbyterian Church, Numine, Pa.,
Monarch piano; The Hotel Prichard, Hunting-
ton, W. Va., Baldwin grand and two Howard
pianos; Conneaut Lake Park, Conneaut Lake,
Pa., Baldwin concert grand; Capitol Theatre,
Steubenville, O., two Baldwin grands; P. E.
Hart, Akron, O., Baldwin grand; Jos. Bell,
Akron, O., Baldwin grand; S. S. Oregon, Port-
land, Ore., Howard player; Lambda Chi Alpha,
Inc., Berkeley, Cal., Baldwin grand; Yakima
High School, Yakima, Wash., Baldwin grand;
Alfred Chelli, orchestra leader of Flori De Talli
Cafe, San Francisco, Cal., Howard grand; Mrs.
A. M. Cooley, piano teacher, Burlingame, Cal.,
Baldwin grand; Knights of Columbus Lodge,
Oakland, Cal., Baldwin grand; Cardinal Hotel,
Palo Alto, Cal., Baldwin grand; The Palomares
School, • Hayward, Cal., Monarch grand; F. A.
Lamb, orchestra leader, Redwood, Cal., Baldwin
grand; St. Charles Convent, San Francisco, Cal.,
Hamilton piano; Golden Gate Council, Knights
of Columbus, San Francisco, Cal., Baldwin
grand; Mrs. M. Cloud, piano teacher, Berkeley,
M. Gennis has assumed charge of the music
Cal., Baldwin grand; Ruth May Friend, vocal
department of Gimbel Bros., New York, in the
teacher, Berkeley, Cal., Baldwin grand; Donnia
absence of M. Max, who is taking a vacation in
J. Shaw, orchestra leader, Richmond, Cal., Ham-
Havana, Cuba, but who will return in about a
ilton grand; Mrs. F. C. Smithson, Berkeley, Cal.,
month.
M. Max Visiting Havana
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