Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 20, 1926
THE
MUSIC TRADE
REVIEW
Three Milwaukee Music Merchants Unite
in Advertising the Ampico in That City
Kesselman-O'Driscoll Co. Featuring the Knabe, Carberry-Parker Co. Featuring the Chickering,
and the Mason & Hamlin Studios Featuring Mason & Hamlin Co-operate
\/l
II.WAUKEE, WIS., February 16.—An un-
usual method for featuring the Ampico in
Milwaukee is the use of a large electric sign
shown in the accompanying picture, which has
been erected by the three Ampico stores in this
city. The sign is the first of its type to be used
Co-operative Ampico Sign
by a Milwaukee store in the downtown section
of the city, and it has attracted much attention
because of its unusual character
The large letters of the word "Ampico" are
illuminated, and the circuit so arranged that the
word is first spelled out, and then flashed on in
full. Below the electric sign is a large illumi-
nated billboard, which features the names of
Knabe, Chickering and Mason & Hamlin pianos.
The sign is located on one of the highest
buildings on Wisconsin street, and is so placed
that it meets the eye directly as a person crosses
the Grand avenue bridge and makes his way up
Wisconsin street. This is the principal business
street on the east side of the river, and is a con-
tinuation of Grand avenue, the main business
thoroughfare of Milwaukee. The sign is ideally
located to draw the attention of theater-goers
on their homeward journey, as well as hundreds
of shoppers.
The three Ampico stores in Milwaukee han-
dling this re-enacting device in the instruments
mentioned above, have been co-operating in an
extensive advertising campaign through the
newspapers and other mediums, and the electric
sign has proved one of the very successful parts
of the campaign. These Ampico stores are the
Kesselman-O'Driscoll Co., featuring the Knabe;
the Carberry-Parker Co., featuring the Chick-
ering; and the Mason & Hamlin Studios, featur-
ing the Mason & Hamlin.
"We are very much pleased with the response
received from this sign," declared Henry M.
Steussy, vice-president and general manager of
the Kesselman-O'Driscoll Co. "Several sales
have resulted directly from the sign, and the in-
direct benefit cannot be estimated."
Sherman, Clay & Go. Join
Brook May & Co.'s Branch
Departments in Seattle
Store in Shreveport, La.
Store Covers Extensive Territory and Gets
Excellent Business Results Under the Com-
petent Management of R. M. Robinson
Radio and Phonograph Sections of Branch
Combined Under the Management of W. V.
Baitenger
SHREVEPORT, LA., February 11.—One of the suc-
cessful branches maintained by Brook May &
Co., the prominent music house with headquar-
ters in Dallas, Tex., is located in this city, being
bining of the radio and phonograph departments
by Sherman, Clay & Co. in their local store,
Wallace V. Baitenger, manager of the phono-
SEATTLE, WASH., February 11.—With the com-
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Interior
of the
Shreveport, La.
Branch of
Brook May
I
& Co.
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ment in 1919, following his return from over-
seas, and he had been there less than a year
when his first promotion came. Mr. Baitenger
is extremely popular in Seattle, where he has
lived for many years and is highly thought of
by all who know him. His acquaintance witli
Wallace V. Baitenger
radio is no new thing, as he had much expe-
rience with it in France during the War, and
has kept up his interest ever since. When
Sherman, Clay & Co. first went on the air with
programs over KFOA he was put in charge of
the programs, which position he has retained.
He is now being asisted in this by Jack Scni-
ones, the regular announcer.
Fifteen salesmen are now being employed by
these joint departments, with assistant managers
in the persons of W. Morley Johns in the pho-
nographs and Henry Huhne in r;ulio.
Pratt Read
Products
have stood for years
as an asset of
incalculable value
to the piano industry.
Know Our
PIANO KEYS
PIANO ACTIONS
PLAYER ACTIONS
and Our Service
in charge of R. M. Robinson, an experienced
piano man, who was for some time wholesale
representative of the Hobart M. Cable Co.
before joining the Brook May organization a
few years ago. He has made a big success with
this branch.
Mr. Robinson has the advantage of an ex-
cellent location and an attractive store, and is
a firm believer in handling his business on a
systematic basis, making definite plans for sales
and advertising campaigns and working hard
and continuously. The branch contributes sub-
stantially to the Brook May business total.
The branch operates in northern Louisiana, as
well as parts of southern Arkansas and western
Texas.
graph department since January, 1920, was
placed in charge of the joint departments. The
enlarged sections will occupy their former loca-
tions, as a large and completely appointed pho-
nograph department has been established on
the second floor for some time, and a complete
radio department was opened on the street level
more than a year ago. Models of each product
will be handled in each department. The com-
bining of the departments followed the shifting
of George J. Marsh, former manager of the
radio department, to the San Francisco store,
where he has been made assistant manager in
that radio department.
'
Mr. Baitenger started working for the Seattle
store as a salesman in the phonograph depart-
Write us at the
first opportunity
PRATT, READ & CO.
Established in 1 8 0 6
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.