Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE
REVIEW
The Technical Department—(Continued from page 43)
done a good job; it satisfies me, and I am
How One Piano Tuner Does have
harder to please than most of my customers.
Permanent Advertising If 1 leave you my card you will surely have
Stamps Name, Address and Phone Number on
Side of Piano Key Where It Cannot Be Mis-
laid or Overlooked by a Customer
An interesting story of how one piano tuner
keeps his name before customers is told in a
recent issue of "Otar, the Sales Maker," the
house organ issued by the Blanchard Press,
New York, the story being as follows:
He had just finished tuning the piano. His
thin, nimble fingers had run off the final tinkling
trill on the upper notes, and the delicate regis-
tration seemed to please and fully satisfy him.
The piano was tuned.
He snapped his little black bag shut.
"And now," he said, "you will want your piano
tuned again in about three months. I think I
mislaid it by the time I will be needed again,
so," stepping to the piano, "I will rubber stamp
my name on the side of the lowest white note.
It will not show unless you press down the next
note, and neither of those keys is used in most
piano music.
"You might lose my card. But you cannot
mislay your piano. So when your instrument
next annoys you by being out of tune, push this
key down—there is my telephone number. Call
me and I'll come right over."
That piano tuner is busy all of the time. He
has a steady list of clients. And he told me
in confidence that his little trick of stamping
his name on the key is responsible. Before he
originated the idea his business was slack; he
had to solicit work.
The value of an idea!
FEBRUARY 20,
1926
Danquard School in South
A trip through the South was started recently
by the Danquard Player Action School, which is
operated jointly by the Standard Pneumatic Action
Co. and the Auto Pneumatic Action Co., New
York, for the purpose of giving tuners and tech-
nicians free instruction in the care and repair of
these actions. The Southern trip is under the
supervision of Milton L. Cheek, general director of
the school. The first stops on the itinerary have
lu'en Louisville, Ky., and Memphis, Tenn., and the
week of February 15 has b^en spent in Little Rock,
Ark. After Little Rock the school will visit Dal-
las, Tex., on March 8, and Houston, Tex., on
March 29. Other cities on schedule for visits by
the school are New Orleans, Birmingham and
Atlanta—dates to be announced later.
Southern tuners thus have the opportunity to
study this reproducing action.
mum
GRAND AND UPRIGHT
}
iano action^*
MADE AT CAMBRIDGE, MASS.
SINCE 1888
We Don't Mind"
Telling You
that our
January Business
Consisted of Contracts for
Grand Rapids VAPOR KILNS (38)
Your Customers
Ask for Standard Piano Actions
Made at Cambridge, Mass.
Because for thirty-seven years we have been
building the highest quality piano action in the
world.
Because that same high quality has placed us
in an enviable position in the piano world, and
has created a reputation and prestige with the
ultimate consumer that is not equalled any-
where.
Because through absolute integrity in manufac-
turing and advertising in Atlantic Monthly,
Harper's, World's Work, Scribner's, Review of
Reviews, Century and Etude, we have so
molded public opinion that piano buyers every-
where specify Standard Piano Actions.
As a progressive piano merchant it will pay you
to specialize in pianos that are "Standard •
Equipped." Let us tell you more about it.
Write to-day.
STANDARD ACTION COMPANY
Cambridge, Mass.
C. L. McHUGH, President
Bcrkey & Gray, Grand Rapids, Mich.
Lobdell & Emery Co., Alma, Mich.
Pilliod Mfg. Co., Swanton, Ohio.
Newton Lumber Co., Pueblo, Col.
Oakwood Mfg. Co., Knoxville, Tenn.
Standard Steel Car Co., Butler, Pa.
B. F. Huntley Furn. Co., Winston Salem,
N. C.
Maplewood Planing Mill Co., Maplewood, Mo.
Grand Rapids LUMBER LIFT
(New Type)
Abernathy Furn. Co., Abernathy, Tex.
B. F. Huntley Furn. Co., Winston Salem,
N. C.
Grand Rapids POWER TRANSFER
CAR
Imperial Furn. Co., Grand Rapids? Mich.
Gillette ROLLER BEARING KILN
TRUCKS
Grand Rapids Refrigerator Co., Grand
Rapids, Mich.
Silver Mfg. Co., Salem, Ohio.
Batavia & New York Woodworking Co.,
Batavia, N. Y.
North Star Furniture Co., Kvansville, Ind.
Cherry Lumber Co., Cincinnati, Ohio.
Chrysler Corporation, Detroit, Mich.
Packard Motor Car Co., Detroit, Mich.
Pullman Car & Mfg. Co., Pullman, 111.
There Is a Very Good Reason
Why Quality Woodworkers Prefer
The
Grand Rapids
Vapor Kiln
Ask For Our New Catalog