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42
THE MUSIC TRADE REVIEW
JANUARY 16, 1926
MJDfY
PARTIES
TIS
and
WO
PALS
Dramatic Ballad
*ifc?
Sensation
hj BILLY ROSE, MORT DIXON
'
RAY HENDERSON
You
Can!t
Co Wrong
Popular Music Has
Active Holiday Season
Wide Diversification of Demand—Songs Com-
ing Back to Their Own—Popular Records and
Popular Sheet Music
Popular sheet music has certainly come back
into its own. For a period close to a year there
has been a most healthy activity in sales. An
added spurt in volume commenced in the late
Summer continued through the Fall and com-
pleted one of the most active holiday seasons
that the popular music industry has ever had.
It would appear that popular music sales have
at last reached a normal volume under what
can be termed a new era. Sales on individual
numbers had in some seasons past reached
larger totals but they were probably never so
consistent as they are to-day. Never since
music has retailed at 30 cents has there been
a more diversified call. Catalogs of more than
normal length are feeling this new success.
The grand total of sales on entire catalogs
probably measures up to the volume that was
attained on several individual numbers when
sales totals of a million or more were
achieved.
Your Teachers Will Appreciate the
50 New Numbers Now Ready
(With New Catalogs) for 1926!
Carefully Kdited, Correctly Grailed.
Perfectly Printed on the Best Paper.
Low Cost, Big Profits!
AT THE HEAD OF ITS CLASS!
World Famous
McKINLEY
MUSIC
FIFTEEN CENT
GROWS
and GROWS a n d GROWS!
MR. DEALER: Are You Handling tW Easy
Selling "Big Profit" Line? A Choice Stock of
1207 Assorted Music, Vocal, Piano, Piano
Duets, Violin and Piano, Saxophone and
Piano, etc., Installed at Very Low Cost.
All of the Best Reprints and More Big
Helling Copyrights Than Any Other Low-
Priced Edition!
Liberal Sales Plan.
Write for Samples.
McKinley Music Co.
15O1-1517 East SStki St. - ChlcagQ
With
A n y "FEIST' Song
Another healthy aspect of the present situa- are healthy and they have continued in such a
tion is the fact that a fair portion of the addi- state for a period that marks the present situa-
tional sales now being reached are due to the tion as a permanent trend.
demand for numbers in song form. All too
many of the popular successes for the past sev-
eral seasons were based upon the popularity
they received as dance successes. The dance
"Then I'll Be Happy," a novelty song which
numbers still sell but the old and new fash-
ioned songs are both also having a good call. Irving Berlin, Inc., has made a feature of its
Naturally this is a better situation for the catalog during recent weeks, is a light musical
popular publishing industry, for the reason that offering carrying words that are most amusing.
the business is not so dependent upon the orches- It is proving popular as a dance, and as a vaude-
tras for their results. Orchestras still contribute, ville song it has wide appeal. The Berlin organ-
but the old-fashioned method of having a song ization is extending itself in putting "Then I'll
sung is being revived and is producing returns. Be Happy" over in a short space of time.
Of course, there has been a change in public
taste. Consumers are again calling for songs
and there is doubtless some departure from the
typical jazz craze of a couple of seasons ago.
SAN FRANCISCO, CAL., January 9.—"Ships That
Because the newer demands seemingly are in Pass in the Night," a Sherman, Clay & Co.
no small measure focused on vocal renditions publication, is given an entire window for dis-
the new success of popular sheet music has con- play purposes by that firm. The composition is
tributed to the added sale now being attained by Verne Buck, the comparatively new con-
in popular records. To a great extent popular ductor of the Synco-Symphonists at the Granada
records can only reflect the situation in the sheet Theatre.
music field. If the larger volume of popular
record sales totals were attained through dance
Consult the Universal Want Directory of
renditions and there arrived an additional call The Review. In it advertisements are inserted
for vocal selections without an appreciable loss free of charge for men who desire positions.
to the volume of dance record sales that indus-
try, too, feels the revival of sales. The history
of popular talking machine record sales of the
past eight months has, with few exceptions, been
almost an exact duplicate of the sheet music
trend of sales.
Of course, in the talking machine record field
there is always the exception where particular
orders have a record following. A number ren-
dered by such an artist may have a wide sale in
record form and will be almost unheard of in
Brown Eyes, Why Are You
the sheet music field. This, however, is the ex-
Blue?
ception because the same artist singing a num-
Smile a Little Bit
ber that had a title which was more familiar
would doubtless create an even greater sale
Normandy
for it.
Dream Pal
At any rate both sheet music and record sales
New Irving Berlin Success
'Ships That Pass in the Night'
f5§P
I i
BUY YOUR MUSIC FROM
BOSTON
Publishers
Don't Be With* out
These Numbers
1 I 1
1
Tomorrow Mornin'
All the Hits from
"The Vagabond King"
—by Rudolf Friml
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Erery Requirement of Muaic
Dealer*
White-Smith Music Pub. Co.
PUBLMHHB. P M J T T K U
AXD ElTGKAVttf OF MutIC
Vain OAcea: 40-44 Winchester S t . Boston.
Branch Houaca: New York and Chicago.
I
Waterson, Berlin & Snydcr Co.
1
Strand Theatre BIdg.
New York
ywwwwWwiiMiiiffWiiiirmnifmniTiiiiiiMiiiiimiiiiiiiiiniiiiiiiiiiiiiiii
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
C ^ W PUBLISHER. OUR. REFERS*
~
e^j WRITE FOR PRICES
2054W.LAKE ST CHICAGO. ILL
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