Music Trade Review

Issue: 1926 Vol. 82 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 16, 1926
Best Edition
of the
World's Best Music
Nationally Advertised
for your direct benefit
That's Why Live Dealers
Push It
Do You?
Century Music Pub. Go.
235 West 40th St.
New York
Song Accorded Recognition
After Nearly a Decade
Treharne's "Mother, My Dear," Now Sung by
John McCormack, Lay Dormant for Long
Period
How many song writers are attracted by the
lure of writing a successful song! Every now
and then some startling headline announces the
fortunes received from an "Over There," an
"Alexander's Rag Time Band," a "Rosary," a
"Road to Mandalay," etc.
The amateur immediately sets to work to
write, whistle, hum or strum a tune. Speaking
conservatively, one out of ten million of such
attempts receive recognition, the others are
consigned to the waste-basket.
Music publishing, no matter how carefully
planned, is at best guesswork. Previous ex-
Me
The \Nay
Xo Go Wotne
HARMS.INC. 62
W 4 5 T H ST.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWDRLDISWAITING^SUNRISE
INTHE GARDEN 0FKH10RR0W
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW
YORK
J
NYC.
MUSIC
TRADE
41
REVIEW
perience, data, musicianship, are all of little
avail when it comes to picking a winner. To
relate a typical instance:
Bryceson Treharne, whose songs have made
a strong impression on the musical public, went
from Australia to Europe in 1913 to study; first
to Milan, then to Paris, and in July, 1914, to
Munich to see the annual Wagner Festspiel
and also the Mozart Festspiel in nearby Salz-
berg. Instead, he saw Armageddon.
Warned too late of the outbreak of the war,
he, with a large party of English tourists, got
as far as Lindau in Bavaria, from whence one
can see the tantalizingly neutral hills of Switzer-
land, only ten miles away. The party was in-
terned and Treharne's health broke down com-
pletely. The doctors gave him only a few
months to live, and he was one of those fortunate
enough to be exchanged. After his exchange,
finding no outlet in England, he came to
America.
His many compositions were taken up by vari-
ous publishers and he was launched as an ac-
companist and composer.
Of all the songs
which he wrote, however, there was one to
which he did not wish to attach his own name.
The publishers hesitated to accept it and it was
not included in the group of songs presented
by those artists featuring his compositions.
This song, "Mother, My Dear," has since been
rendered by the greatest of artists. It has been
featured in moving picture palaces for weeks
at a time and now enjoys the largest sale of
any song written by Bryceson Treharne.
Each Mother's Day it is sung in concerts,
churches and homes. This year, 1926, nine
years after publication, it was taken up by John
McCormack, who made it his only encore num-
ber in the famous annual Victor Hour when
broadcasting on New Year's night.
This song shows a steady increase in popu-
larity and should be an inspiration to every
song-writer.
Witmark Entertainment
Material Catalog in Demand
Firm Reports Present Season Has Already
Reached High Mark in Demand for Such
Material
This is the busy season for the producers of
amateur shows and entertainments generally, in-
cluding, of course, that never-failing source of
pleasure and revenue, the minstrel show. And,
as usual, the Entertainment Material Catalog
of M. Witmark & Sons is a much-thumbed and
generally consulted medium. For years the
Witmark Entertainment Material Catalog has
been the standby with many amateur producers,
and the present season has already reached a
high-water mark in business along these lines.
The good old staple favorites are in as much
demand as ever, such as the unique Witmark
opening and closing choruses, the series of bril-
liant comic operettas and one-act musical pieces
by Arthur A. Penn, the Standard Joke Books
and other entertaining volumes of use to the
minstrel show manager, the skits and sketches
and playlets, the musical novelties and so on,
all down the line, not forgetting the material
for every kind of makeup, and James Young's
fine book devoted to that important art.
Among recent additions to the Witmark En-
tertainment Material Catalog may be mentioned
the new minstrel opening chorus, "Mikado
Gems," a potpourri of the best-known airs from
that popular opera, and already a big favorite,
of course. "Under the Sea" is another new
short musical piece for children by Jessie Mae
Jewitt, always a popular writer. Last, but not
least, there is the first volume of the Witmark
Choruses, old and more recent song favorites
especially arranged for glee club and community
sings. They are in big demand even at this
early date.
Of recent years dealers everywhere have
found it very advantageous to carry the leading
features of the Witmark Entertainment Catalog
in stock and to keep posted on the balance.
Wr<
•F
YOU AND I
SWEET MAN
MIGHTY BLUE
FLAMIN' MAMIE
I MISS MY SWISS
IT MUST BE LOVE
LANTERN OF LOVE
DON'T WAKE ME UP
TEACH ME TO SMILE
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
PAL OF MY CRADLE DAYS
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
I'M SITTING ON TOP OF THE WORLD
I'M TIRED OF EVERYTHING BUT
YOU
WHEN THE ONE YOU LOVE LOVES
YOU
TOO MANY PARTIES AND TOO MANY
PALS
WHEN
I DREAM
OF THE
LAST
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH-
IONED GIRL
IF WE CAN'T BE THE SAME OLD
SWEETHEARTS
[Write for Dealers' Price
LEO
Material of this kind provides the dealers with
an entirely new field to which to cater, and
the majority are availing themselves of the
opportunity.
Publishes Three New Songs
Jack Mills, Inc., music publisher of New York,
announces the publication of three new popular
songs.
They are "If You're Cheatin' on Your Baby"
by Elmer Barr and Billy Meyers; "Those Crazy
Doctors Can't Fool Me" by Al Bryan and
Harry Seymour; and "Everybody Gets Some-
body But Me" by Edgar Dowell and Henry
Creamer.
The Bud Allen Music Co., New York, has
accepted for publication a new novelty num-
ber by Spencer Williams called "Georgia Grind."
This is a blues number by a writer who has con-
tributed some very successful songs of this
caliber.
ARTHUR A.
VfritwofISmtlin'Through
$ 0 1 0 -THREE KEYS
DUET-TWO KEYS
OCTAVO-
NEW YORKJ
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE REVIEW
JANUARY 16, 1926
MJDfY
PARTIES
TIS
and
WO
PALS
Dramatic Ballad
*ifc?
Sensation
hj BILLY ROSE, MORT DIXON
'
RAY HENDERSON
You
Can!t
Co Wrong
Popular Music Has
Active Holiday Season
Wide Diversification of Demand—Songs Com-
ing Back to Their Own—Popular Records and
Popular Sheet Music
Popular sheet music has certainly come back
into its own. For a period close to a year there
has been a most healthy activity in sales. An
added spurt in volume commenced in the late
Summer continued through the Fall and com-
pleted one of the most active holiday seasons
that the popular music industry has ever had.
It would appear that popular music sales have
at last reached a normal volume under what
can be termed a new era. Sales on individual
numbers had in some seasons past reached
larger totals but they were probably never so
consistent as they are to-day. Never since
music has retailed at 30 cents has there been
a more diversified call. Catalogs of more than
normal length are feeling this new success.
The grand total of sales on entire catalogs
probably measures up to the volume that was
attained on several individual numbers when
sales totals of a million or more were
achieved.
Your Teachers Will Appreciate the
50 New Numbers Now Ready
(With New Catalogs) for 1926!
Carefully Kdited, Correctly Grailed.
Perfectly Printed on the Best Paper.
Low Cost, Big Profits!
AT THE HEAD OF ITS CLASS!
World Famous
McKINLEY
MUSIC
FIFTEEN CENT
GROWS
and GROWS a n d GROWS!
MR. DEALER: Are You Handling tW Easy
Selling "Big Profit" Line? A Choice Stock of
1207 Assorted Music, Vocal, Piano, Piano
Duets, Violin and Piano, Saxophone and
Piano, etc., Installed at Very Low Cost.
All of the Best Reprints and More Big
Helling Copyrights Than Any Other Low-
Priced Edition!
Liberal Sales Plan.
Write for Samples.
McKinley Music Co.
15O1-1517 East SStki St. - ChlcagQ
With
A n y "FEIST' Song
Another healthy aspect of the present situa- are healthy and they have continued in such a
tion is the fact that a fair portion of the addi- state for a period that marks the present situa-
tional sales now being reached are due to the tion as a permanent trend.
demand for numbers in song form. All too
many of the popular successes for the past sev-
eral seasons were based upon the popularity
they received as dance successes. The dance
"Then I'll Be Happy," a novelty song which
numbers still sell but the old and new fash-
ioned songs are both also having a good call. Irving Berlin, Inc., has made a feature of its
Naturally this is a better situation for the catalog during recent weeks, is a light musical
popular publishing industry, for the reason that offering carrying words that are most amusing.
the business is not so dependent upon the orches- It is proving popular as a dance, and as a vaude-
tras for their results. Orchestras still contribute, ville song it has wide appeal. The Berlin organ-
but the old-fashioned method of having a song ization is extending itself in putting "Then I'll
sung is being revived and is producing returns. Be Happy" over in a short space of time.
Of course, there has been a change in public
taste. Consumers are again calling for songs
and there is doubtless some departure from the
typical jazz craze of a couple of seasons ago.
SAN FRANCISCO, CAL., January 9.—"Ships That
Because the newer demands seemingly are in Pass in the Night," a Sherman, Clay & Co.
no small measure focused on vocal renditions publication, is given an entire window for dis-
the new success of popular sheet music has con- play purposes by that firm. The composition is
tributed to the added sale now being attained by Verne Buck, the comparatively new con-
in popular records. To a great extent popular ductor of the Synco-Symphonists at the Granada
records can only reflect the situation in the sheet Theatre.
music field. If the larger volume of popular
record sales totals were attained through dance
Consult the Universal Want Directory of
renditions and there arrived an additional call The Review. In it advertisements are inserted
for vocal selections without an appreciable loss free of charge for men who desire positions.
to the volume of dance record sales that indus-
try, too, feels the revival of sales. The history
of popular talking machine record sales of the
past eight months has, with few exceptions, been
almost an exact duplicate of the sheet music
trend of sales.
Of course, in the talking machine record field
there is always the exception where particular
orders have a record following. A number ren-
dered by such an artist may have a wide sale in
record form and will be almost unheard of in
Brown Eyes, Why Are You
the sheet music field. This, however, is the ex-
Blue?
ception because the same artist singing a num-
Smile a Little Bit
ber that had a title which was more familiar
would doubtless create an even greater sale
Normandy
for it.
Dream Pal
At any rate both sheet music and record sales
New Irving Berlin Success
'Ships That Pass in the Night'
f5§P
I i
BUY YOUR MUSIC FROM
BOSTON
Publishers
Don't Be With* out
These Numbers
1 I 1
1
Tomorrow Mornin'
All the Hits from
"The Vagabond King"
—by Rudolf Friml
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Erery Requirement of Muaic
Dealer*
White-Smith Music Pub. Co.
PUBLMHHB. P M J T T K U
AXD ElTGKAVttf OF MutIC
Vain OAcea: 40-44 Winchester S t . Boston.
Branch Houaca: New York and Chicago.
I
Waterson, Berlin & Snydcr Co.
1
Strand Theatre BIdg.
New York
ywwwwWwiiMiiiffWiiiirmnifmniTiiiiiiMiiiiimiiiiiiiiiniiiiiiiiiiiiiiii
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
C ^ W PUBLISHER. OUR. REFERS*
~
e^j WRITE FOR PRICES
2054W.LAKE ST CHICAGO. ILL
1
I 1 1
1 i
1
1

Download Page 41: PDF File | Image

Download Page 42 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.