Music Trade Review

Issue: 1926 Vol. 82 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
40
MUSIC TRADE
REVIEW
JANUARY 16, 1926
S Parade Of
*YOU CAJSrfr GO WRONG
WITH ANY FEIST'SONG
"Castles in the Air"
Proves Hit in Chicago
Music by Percy Wenrich Makes Strong Im-
pression on Audiences and Critics of Windy
City
"Castles in the Air," the new American oper-
etta now playing so successfully at the Olympic
Theatre in Chicago, has certainly won for itself
an unusual amount of space in the Chicago
press. The show, which has been running for
several weeks, has already reached the stage
of permanency and probably will continue to en-
tertain Windy City audiences for many months.
The music of the show is by Percy Wenrich
and the lyrics are by Raymond W. Peck, who is
also responsible for the book. It carries several
hits, the most important of which undoubtedly
is "Lantern of Love," closely followed by "Land
of Romance," "I Would Like to Fondle You,"
"Baby" and "First Kiss of Love," published by
Leo Feist, Inc.
A sample of the enthusiasm shown for this
new American operetta is reproduced below,
the work of Edward Moore in the Chicago
Daily Tribune, which appears under the caption
"Where Popular Music Scores."
"It may have been that an intensive period of
opera and concert left me more than commonly
sensitive to the delights of popular music, but
a visit to 'Castles in the Air,' at the Olympic
Theatre, the other night came near convincing
me that American popular music is the best
in the world. For the popular music of the
United States has done what the loftier browed
music is still in the process of doing. It has
crystallized into a definite manner, and in be-
coming characteristic it has also become good.
"Part of my pilgrimage abroad last Summer
was devoted to finding out what composers are
doing in their lighter moments, and it was
pretty nearly the most hopeless part of the
quest. If you want to know how dreary an
evening of bad popular music can be, try sitting
through one of the Follies Bergere shows in
Paris. Once, only once, there was a tune that
refreshed like a breeze on a Summer day. It was
'All Alone,' by Irving Berlin, translated into
French. But one good tune to an evening is
hardly enough. At the end of the first act I
was sunk without trace.
"Berlin was even worse. That city stands out
in memory as offering the most devastating light
opera score in the whole history of light opera
scores. If they want a good show there, they
revive an old one, preferably one by Johann
Strauss, which, of course, could not be improved
upon, but belongs to a past age.
"Italy does not seem to have much of any
popular music at all. It has Neapolitan street
songs, many of them, but in general the Italian
idea of a popular concert is a band that plays
the last act of 'La Gioconda,' and follows it with
the third act of 'La Boheme,' fine enough, some-
times extraordinarily well played, but not enter-
ing into this classification. Vienna, I presume,
will continue to turn out waltzes as long as
there is a city left there, and that is about all.
"Wherefore, by comparison as well as abso-
lutely, American popular music, with 'Castles
in the Air' as an uncommonly good specimen of
the type, is a delight. It is not that it is jazzy:
'Castles in the Air' uses about as little jazz as
any of the later pieces. I was also able to re-
main fairly calm during the folk dances of the
second act, which would seem to belong to the
correspondence school of folk dancing. Most
of the rest was charming, even stimulating to
one who has always believed that by far the
most important part of music is the melody up-
on which it is based."
"Tiny Town" Proves Strong
Feature for the Holidays
Edward B. Marks Music Co. Reports Great
Popularity of Song Among Juvenile Element
The Edward B. Marks Music Co. has found that
the Christmas season was a great help in putting
over their new feature number, "Tiny Town."
As its title indicates, this is a novel tune, with
a particularly strong juvenile appeal, although it
does not come in the category of "kid" songs
in the regular sense of the word.
It is from the German "Liliput," by Frederick
Hollander, with the American adaptation and
orchestration by Phil Boutelje. The lyrics are
the work of Herbert Fields, one of that trium-
virate of Hart, Rodgers & Fields, and, inci-
dentally, a son of the well-known actor, Lew
Fields.
The Marks concern was fortunate in tying up
"Tiny Town" in a good many Christmas presen-
tations in department stores, theatres, community
centers and other organizations that find its
novel rhythm and lyric particularly appropriate
for such affairs. Wherever children or midgets
are utilized in this connection it is particularly
suitable, as was that earlier Marks number,
"Parade of the Wooden Soldiers."
Aside from this, "Tiny Town" has shown most
unusual appeal as a dance number and is being
broadcast very frequently from every radio
station.
C. E. Summers Bitten
by the Florida Fever
Summers & Son, the well-known music deal-
ers operating several stores in Ohio and Ken-
tucky, including Jackson, Portsmouth, Chilli-
cothe, Wellston, McArthur, O., and Ashland,
Ky., are the publishers of a new popular num-
ber called "Florida, Here I Am," the words and
music of which are by C. E. Summers, a mem-
ber of the firm. This is not the first offering
by this writer, but it seemingly is the most
timely. It is quite melodious and inasmuch as
Florida is in the limelight at the present time
the lyrics should have a widespread appeal.
Studying North Carolina
Folk Songs and Ballads
Robert W. Gordon, of Harvard University, Mak-
ing Extended Investigation in This Field
ASHEVILLE, N. C, January 9.—Robert W. Gordon,
of Harvard University, Cambridge, Mass., and a
native of Massachusetts, is in western North
Carolina making a special study of native bal-
lads and folk songs of this section. While here
Mr. Gordon is the guest of the Rev. Clarence
Stuart McClellan, Jr., at the Old Calvary rec-
tory, Fletcher.
Mr. Gordon is on a tour of the United States,
the Boston Globe says, and is collecting for Har-
vard much valuable data about the native songs
and hymns of the United States. Articles per-
taining to ballads and folk songs by Mr. Gordon
have appeared in print. He is an author well
known in this particular field of research.
Many of the leading American magazines and
newspapers will this coming year bring out ar-
ticles by Mr. Gordon, and it is expected that in
the near future, with the Rev. Mr. McClellan,
who has much valuable material on "Dixie,"
given him by the administrator of the Emmett
estate, Mr. Gordon will bring out in book form
the real story of the origin of the South's most
famous song.
Mr. Gordon has recently been in California
and the West, there collecting American songs
and ballads. He will tour the entire South, and
will gather many of the negro spirituals.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
School, Lodge and
Assembly Marches
March Victorious
(Habol M«tEr«>r-Wrlrht)
Pacific Patrol
(Hab«l M«t«»er-Wrlrht)
Reliance March
(Clifford)
Victorious Eagle
(Rose?)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Hahol M«tir«>r-Wrlrht)
Ordmr Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publithmr*
New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 16, 1926
Best Edition
of the
World's Best Music
Nationally Advertised
for your direct benefit
That's Why Live Dealers
Push It
Do You?
Century Music Pub. Go.
235 West 40th St.
New York
Song Accorded Recognition
After Nearly a Decade
Treharne's "Mother, My Dear," Now Sung by
John McCormack, Lay Dormant for Long
Period
How many song writers are attracted by the
lure of writing a successful song! Every now
and then some startling headline announces the
fortunes received from an "Over There," an
"Alexander's Rag Time Band," a "Rosary," a
"Road to Mandalay," etc.
The amateur immediately sets to work to
write, whistle, hum or strum a tune. Speaking
conservatively, one out of ten million of such
attempts receive recognition, the others are
consigned to the waste-basket.
Music publishing, no matter how carefully
planned, is at best guesswork. Previous ex-
Me
The \Nay
Xo Go Wotne
HARMS.INC. 62
W 4 5 T H ST.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWDRLDISWAITING^SUNRISE
INTHE GARDEN 0FKH10RR0W
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW
YORK
J
NYC.
MUSIC
TRADE
41
REVIEW
perience, data, musicianship, are all of little
avail when it comes to picking a winner. To
relate a typical instance:
Bryceson Treharne, whose songs have made
a strong impression on the musical public, went
from Australia to Europe in 1913 to study; first
to Milan, then to Paris, and in July, 1914, to
Munich to see the annual Wagner Festspiel
and also the Mozart Festspiel in nearby Salz-
berg. Instead, he saw Armageddon.
Warned too late of the outbreak of the war,
he, with a large party of English tourists, got
as far as Lindau in Bavaria, from whence one
can see the tantalizingly neutral hills of Switzer-
land, only ten miles away. The party was in-
terned and Treharne's health broke down com-
pletely. The doctors gave him only a few
months to live, and he was one of those fortunate
enough to be exchanged. After his exchange,
finding no outlet in England, he came to
America.
His many compositions were taken up by vari-
ous publishers and he was launched as an ac-
companist and composer.
Of all the songs
which he wrote, however, there was one to
which he did not wish to attach his own name.
The publishers hesitated to accept it and it was
not included in the group of songs presented
by those artists featuring his compositions.
This song, "Mother, My Dear," has since been
rendered by the greatest of artists. It has been
featured in moving picture palaces for weeks
at a time and now enjoys the largest sale of
any song written by Bryceson Treharne.
Each Mother's Day it is sung in concerts,
churches and homes. This year, 1926, nine
years after publication, it was taken up by John
McCormack, who made it his only encore num-
ber in the famous annual Victor Hour when
broadcasting on New Year's night.
This song shows a steady increase in popu-
larity and should be an inspiration to every
song-writer.
Witmark Entertainment
Material Catalog in Demand
Firm Reports Present Season Has Already
Reached High Mark in Demand for Such
Material
This is the busy season for the producers of
amateur shows and entertainments generally, in-
cluding, of course, that never-failing source of
pleasure and revenue, the minstrel show. And,
as usual, the Entertainment Material Catalog
of M. Witmark & Sons is a much-thumbed and
generally consulted medium. For years the
Witmark Entertainment Material Catalog has
been the standby with many amateur producers,
and the present season has already reached a
high-water mark in business along these lines.
The good old staple favorites are in as much
demand as ever, such as the unique Witmark
opening and closing choruses, the series of bril-
liant comic operettas and one-act musical pieces
by Arthur A. Penn, the Standard Joke Books
and other entertaining volumes of use to the
minstrel show manager, the skits and sketches
and playlets, the musical novelties and so on,
all down the line, not forgetting the material
for every kind of makeup, and James Young's
fine book devoted to that important art.
Among recent additions to the Witmark En-
tertainment Material Catalog may be mentioned
the new minstrel opening chorus, "Mikado
Gems," a potpourri of the best-known airs from
that popular opera, and already a big favorite,
of course. "Under the Sea" is another new
short musical piece for children by Jessie Mae
Jewitt, always a popular writer. Last, but not
least, there is the first volume of the Witmark
Choruses, old and more recent song favorites
especially arranged for glee club and community
sings. They are in big demand even at this
early date.
Of recent years dealers everywhere have
found it very advantageous to carry the leading
features of the Witmark Entertainment Catalog
in stock and to keep posted on the balance.
Wr<
•F
YOU AND I
SWEET MAN
MIGHTY BLUE
FLAMIN' MAMIE
I MISS MY SWISS
IT MUST BE LOVE
LANTERN OF LOVE
DON'T WAKE ME UP
TEACH ME TO SMILE
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
PAL OF MY CRADLE DAYS
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
I'M SITTING ON TOP OF THE WORLD
I'M TIRED OF EVERYTHING BUT
YOU
WHEN THE ONE YOU LOVE LOVES
YOU
TOO MANY PARTIES AND TOO MANY
PALS
WHEN
I DREAM
OF THE
LAST
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH-
IONED GIRL
IF WE CAN'T BE THE SAME OLD
SWEETHEARTS
[Write for Dealers' Price
LEO
Material of this kind provides the dealers with
an entirely new field to which to cater, and
the majority are availing themselves of the
opportunity.
Publishes Three New Songs
Jack Mills, Inc., music publisher of New York,
announces the publication of three new popular
songs.
They are "If You're Cheatin' on Your Baby"
by Elmer Barr and Billy Meyers; "Those Crazy
Doctors Can't Fool Me" by Al Bryan and
Harry Seymour; and "Everybody Gets Some-
body But Me" by Edgar Dowell and Henry
Creamer.
The Bud Allen Music Co., New York, has
accepted for publication a new novelty num-
ber by Spencer Williams called "Georgia Grind."
This is a blues number by a writer who has con-
tributed some very successful songs of this
caliber.
ARTHUR A.
VfritwofISmtlin'Through
$ 0 1 0 -THREE KEYS
DUET-TWO KEYS
OCTAVO-
NEW YORKJ

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