Music Trade Review

Issue: 1926 Vol. 82 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 5, 1926
The Music Trade Review
American Player-Pianos Total More
Than 50 Per Cent of Australian Sales
Leslie H. Winkworth, of C. Winkworth & Son, Ltd., Sydney, Australia, States These Instru-
ments Meet the Requirements of the Market—Selling Methods in the Antipodes
/ C H I C A G O , ILL., May 29.—With a high
^ standard of living conditions, rapidly grow-
ing industries, increasing population and the
natural love for music that the Australian has,
Leslie H. Winkworth, a native son of Aus-
tralia, and director of C. Winkworth & Son,
Ltd., Sydney, emphasized the increasing field
for music, particularly the player-piano, in his
country in commenting on general and trade
conditions in Australia to a representative of
The Review.
While Mr. Winkworth, who is on a buying
trip to the United States and who came to at-
tend the national convention of the music in-
dustries, pointed out the developments which
show general expansion and growth in his coun-
try and are important factors in increasing gen-
eral business including the music industry, he
emphasized that competition is keen there just
as it is here and in order to get a good share oi
the business organized effort is necessary.
C. Winkworth & Sons, Ltd., was established
thirty years ago in Annandale, a suburb of
Sydney, by Charles Winkworth, Sr., who seven
years ago turned the business over to two sons,
Leslie and H. C. Winkworth, who have con-
tinued to carry out the principles on which the
business was built up, namely, service and sales-
manship. The company handles a number of
American lines of pianos and player-pianos, in-
cluding the Bush & Lane, Francis Bacon,
Schaefer, as well as Victor talking machines
and records, Columbia phonographs and records,
and Q R S music rolls.
"We maintain a sales organization the same
as the dealers in this country, to go out after
business," said Mr. Winkworth. "Our men use
cars to good advantage and in the suburbs and
country we use the truck. In addition to can-
vassing and newspaper advertising, making use
of the coupon, we give recitals and ask our
friends and clients to bring along their friends
in order to build up an active prospect list.
"The Australians are very fond of music and
are intent on raising the standard of orchestral
and instrumental music. This work is now be-
ing carried on by the State Conservatory of
Sydney. One of the movements which has
greatly stimulated music has been the musical
festivals that are held where the school children
compete in playing pianos and other musical
instruments.
"We do a large player-piano business and
over 50 per cent of the player-pianos that we
sell are made in the United States. The price
is right, the action is responsive and easy to
control, and these two factors are among the
ones that people look for. While the interest
charges vary, some of the dealers requiring the
regular 6 per cent or more, we have a 5 per
cent carrying charge on the total amount. We
ask 10 per cent of the cost for down payment
if the instrument is sold on the instalment plan,
with the balance to run over a period of three
years. In order to induce the customer to pay
cash we give a discount, but the people there
have been educated recently along the instal-
ment-payment plan and we find that even the
business people, who can afford to pay cash,
take advantage of buying the instrument on
the time basis.
"Radio broadcasting has gained popularity in
Australia and, of course, while news talks and
various programs are broadcast, music is one
of the principal features of the program. The
broadcasting of music has been a great help in
stimulating a large demand for records and
player rolls and has increased the sales of both
since broadcasting became popular.
"Living conditions art very good in Australia
and a high standard is maintained among the
working classes with a large percentage of the
laborers owning their own homes. The popu-
lation, which is 96 per cent Anglo-Saxon and 4
per cent Italian and Slavic, is centered to a
great extent in the large cities. For instance,
Sydney has a population of 1,250,000. While
the imports exceed the exports, the former
amounting to £34,000,000 and the exports
£7,000,000, we expect to equalize these figures
and are looking to the establishment of second-
ary industries.
"At the present time large woolen mills are
being built by the British manufacturers, as
well as the establishment of factories for other
industries. In this connection the Q R S Music
Superintendents' Club to
Attend Technicians' Meeting
A. K. Gutsohn Invites Members of That Organ-
ization to Participate in Technical Conferences
During Convention Week
Invitations have been sent out in the form of
a letter to members of the Superintendents'
Club of the New York Piano Manufacturers'
Association by A. K. Gutsohn, president of the
National Association of Piano Technicians, re-
questing their presence at the dinner and meet-
ing of the technicians' body on Monday, June 7.
The dinner will be given in the Breakfast Room
of the Hotel Commodore at 6.30 p. m.; tickets
for same will be issued at $2.50 per person, and
may be reserved by writing or telephoning to
A.. K. Gutsohn, Standard Pneumatic Action Co.,
Fifty-second street and Twelfth avenue.
Following the dinner, the meeting will be
given over to speakers, who will read papers on
prepared topics, such as the following: Piano
Action Regulation; Proper Balancing of Keys;
Wrest-Plank Construction; Pre-drying of Ve-
neer and Lumber for Gluing and Subsequent
Drying of Glued Stock; Use of Casein Glue in
Piano Building; Possible Standardization of the
Bridge Pin; Lumber Utilization as It Affects
the Piano Industry.
In the same letter the New York superintend-
ents are informed that a meeting of the Super-
intendents' Club will be called by President C.
Miller during the week of June 14. Further
notices will be sent out by E. M. Reulbach,
secretary of the club, in a few days.
New York Shopping
Decentralization Trend
(Continued from page 3)'
machines, 20, records, and 5, sheet music; 12
tobacco stores handling talking machines, 25,
records, and 17, sheet music; 3 toy stores han-
dling records; and 2 paint stores handling talk-
ing machines, 2, records and 2 sheet music.
Not Lacking in Retail Outlets
It can be seen from these figures that New
York is not lacking in retail outlets for musical
merchandise of every type. It can also be seen
that the specialty type of store dominates the
field. These figures include only the city itself
and do not take in the entire Metropolitan dis-
trict, which is usually considered all territory
within a radius of fifty miles of the greater city
itself.
No Wasted Market
New York has sometimes been called a
wasted market so far as pianos are concerned.
But if ever this were true, that statement no
longer holds good. The 6,000,000 people gath-
ered within its boundaries constitute one of the
best markets in the country, despite the large
Co. has also recently established a branch fac-
tory in Sydney, which has been of great assist-
ance to us in enabling our roll department to
give better service as we can now get the rolls,
especially the late numbers, very quickly. The
Columbia Gramophone people also have a
branch.
"While we provide one-seventh of the world's
supply of wool, which is one of our main in-
dustries, we have extensive mining operations
and other industries. Progress is also being
made in promoting irrigation and water con-
servation."
Mr. Winkworth has been visiting the piano
factories and music dealers in Chicago and the
mid-West and is now leaving to go to New York
to attend the annual convention of the music
industries. After meeting members of the trade
who have come to the convention, Mr. Wink-
worth will leave for San Francisco and visit the
trade in that section and from there will go to
Canada and perhaps to Europe before he re-
turns home.
foreign population. For foreign population is
always a good market for musical instruments,
as many a New York music dealer can tell. It
is only necessary to visit the music stores along
Grand street, a shopping center on the lower
East Side, and interview the merchants doitiji
business in that locality which is considered one
of the poorest in the Greater City, to see how
intense is the musical activity in these colonies
and the comparatively large per capita expen-
diture there must be for musical instruments.
In many lines of retail merchandising foreign
population is considered a detriment more than
anything else, but this does not hold true with
musical instruments.
PrattRead
Products
KEYS
ACTIONS
PLAYERS
FOR
Grand and Upright
Pianos
Hotel Commodore
Rooms 1239-1241,
during the
Convention
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
New Stores and Changes Among Retail
Music Dealers During the Past Month
The New Stores Which Have Been Opened and Changes of Management Compiled for the Ben-
efit of the Musical Instrument Manufacturer and the Man on the RoacL, ti .
Arkansas
RuBselville, Ark.—F. F. Canada and W. L. Rey-
nolds, of Akin, have opened a new general music
store, to be known as the Reynolds Music Co.
California
Glcndale, Cal.—W. G. Robertson has sold his in-
terest in the Huckins & Robertson Piano Salon, 142
North Brand street, to George N. Huckins and his
two sons.
8an Francisco, Cal.—The Shapiro Song Shop, 1461
Polk street, has filed a voluntary petition in bank-
ruptcy.
San Francisco, Cal.—The Florentine Music Co.,
handling sheet music, has removed from the store
of Clark, Wise & Co. to the store of the H. C. Han-
son Music House, 137 Powell street.
Florida
Orlando, Fla.—The formal opening of the Dixie
Music Co., 55 West Church street, has been held
with a reception arid music program for patrons.
Daytona Beach, Fla.—The Burns Music Shoppe,
606 Main street, of which L. R. Burns was sole
owner, has been taken over by the Byrnes Piano Co.,
Inc.
Clearwater, Fla.—The Clearwater Music Co., of
which Edwin R. Dean and Charles A. Rouby are the
proprietors, has been opened in its new home In the
Manson Arcade.
Idaho
Preston, Ida.—A new piano store has been opened
here by George R. Larson, Carl G, Maesor and A.
L. Gifford.
Illinois
Chicago, III.—L. A. Bartholomee has taken over
the management of the Piano Repair Shop, formerly
operated by his father, C. H, Bartholomoe, who has
been selected as superintendent of the P. A. Starck
piano factory.
Chicago, III,—The Story & Clark Piano Co., 173
North Michigan avenue, has remodeled its fifth floor
showrooms and has installed a special showroom for
small grand pianos exclusively.
Chicago, m.—The showrooms of the Brinkerhoff
Piano Co., formerly located at 209 South State street,
have been moved to the company's plant at 711 Mil-
waukee avenue.
Rochelle, 111.—A branch of the Lewis & Palmer
music store, of DeKalb, has been opened in the
Anderson Building on Lincoln highway, with H. A.
Graybill temporarily in charge.
Chicago, 111.—The Schaeffe.r Piano Co. has taken
larger quarters in Rooms 1030-32 Republic Building.
Indiana
South Bend, Ind.—The Story & Clark Piano Co.
has moved into larger quarters at 129 North Main
street from 121 North Main street.
Maryland
Cumberland, Md.—George Porch has ~ opened a
branch of his Johnstown, Pa., music store on North
Mechanic street and will personally operate the store.
Massachusetts
Boston, Mass.—The Washington Music Co. has
filed incorporation papers to deal in musical instru-
ments with a capital stock of $50,000.
Springfield, Mass.—The Gibbs Piano Co., of this
city, has filed a voluntary assignment of its proper-
ties to George E. Williamson and Harry B. Hopson.
Springfield, Mass.—Wallace Streetcr has opened a
new music store at 180 State street, and will operate
tt under the style of the Temple of Music.
Springfield, Mass.—Joseph Cohn, proprietor of the
music store at 154 Main street, has opened a branch
store at 190 Worthington street, next to Poli's Thea-
tre.
Boston, Mass.—Papers of incorporation have been
filed by M. Steinert & Sons Co., this city, to engage
in the sale of musical instruments with a capital
stock of $1,000,000.
Michigan
Adrian, Mich.—Grinnell Bros., of Detroit, have
opened a branch store in the Palmer Block, handling
a full stock of pianos, phonographs and other musi-
cal Instruments.
Holland, Mich.—John Van Vyven has purchased
the stock and fixtures of the Goodyke Music House
in the Kanters Block, and has reopened for business.
Minnesota
Anoka, Minn.—William T. Van Vliot, who sold the
present Anoka Music Co., 227 East Main street, to
Theo. W. Akin a short time ago, has bought it back
and changed its name to the Van Vliet Music Shop.
St. Paul, Minn.—The Cammack Piano Co. has
moved its warerooms from Marquette street to a new
location on Nicollet street.
Chisholm, Minn.—John M. Alden. of Hibbing,
Minn., has purchased the Grosso Music Store and
will open a branch store here, which he will per-
sonally manage.
Missouri
Butler, Mo.—Arthur Schultze has purchased con-
trol of the McCall Music Co., this city, from W. W.
McCall.
Nebraska
Omaha, Neb.—The new music and art store of A.
Hospe, located at Fifteenth and Farnum streets, this
city, has been formally opened with a special pro-
gram.
Pierce, Neb.—F. W. Eberhard, .music dealer, has
moved his stock of instruments to the Economy store,
this city.
New Jersey
Irvington, N. J.—The Griffith Piano Co., of
Newark, N. J., has opened a new local branch at
Clinton and Union avenue.
Newark, N. J.—C. P. Kelly & Son have opened
a new music store on East Union street, featuring
phonographs, radio and small goods.
Paterson, N. J.—The Jordan Piano Co. has filed
papers of incorporation with a capital stock of $125,-
000.
New York
Perry, N. Y.—New quarters at 33 South Main
street have been taken by Watrous & Rumsey, who
have operated a music store for a considerable
period in the First National Bank Building.
New York City.—The retail warerooms of Kra-
kauer Bros., formerly located at 110 West Forty-
fourth street, have been removed to the factory on
Cypress avenue with Milton Weil in charge.
New York City.—Papers of incorporation have been
filed by the Morris Music Shops, Inc., of which Mor-
ris Nimcowitz is proprietor; the capital stock is
$150,000.
New Y'ork City.—E. A. Fenstermacner, formerly
manager of the Flatbush avenue store of the Sterling
Piano Corp., has been made manager of the piano
department of Carl Fischer, Inc., Cooper Square.
I'tica, N. Y.—The S. & S. Music Co. has filed a
certificate to conduct a retail music store at 209 Co-
lumbia street under the style of th3 Music Box.
Buffalo, N. Y.—The L. F. Ellison Piano House has
taken new, larger quarters at 219-221 East Genesee
street, but will maintain its store at 122-124 Grant
street as a branch.
Peekskill, N. Y'.—Petrocinc's Music House has
taken new warerooms at 938 South street, having
been formerly located in the K. of C. Building.
Jamestown, N. Y'.—A petition in bankruptcy has
been filed by the Ahlstrom Piano Co., of this city.
Beacon, N. Y.—Harold Conway has been appointed
manager of the local branch of the Winterroth Piano
Co., succeeding Miss Edna Barlow, who has gone to
the Newburgh store.
Buffalo, N. Y.—John G. Schulcr, Inc., has moved
his music store to new quarters at 1484 Hertle ave-
nue, near Sterling avenue.
Saratoga Springs, N. Y'.—The Harlan Page Music
Co., located at Caroline street and Maple avenue,
has opened a second store at 4fi0 Broadway with a
full line of pianos and Brunswick phonographs.
Buffalo, N. Y.—The music and radio shop of Max
Friedman in the Main Central Market Building in
Main street has suffered a slight fire loss.
Hudson, N. Y.—A branch of the McClure & Dor-
waldt Co., of Albany, has been opened at 348 War-
ren street, this city, with Mrs. Helen Schwartz as
manager.
Coudersport, N. Y.—A new retail branch of the
Kurtzmanh Piano Co., Buffalo, has been opened here
under the management of Homer Longshore.
Jackson Heights, N. Y.—A. M. Mosca has opened
an up-to-date music store here at 31 Twenty-fifth
street, handling pianos, phonographs and other musi-
cal instruments.
New York City—The Kramer Piano Co. has filed
papers of incorporation with a capital stock of ?10,-
000.
Buffalo, N. Y.—Schwegler Bros, have held the for-
mal opening of their new music warerooms at 393
Ellicott street.
Peekskill, N. Y.—The Dunlap Music Store, for-
merly located in the Kelwynn Building, has taken at-
tractive new quarters on North Division street.
Ohio
Cincinnati, O.—A lease on the entire Fourth street
section of the Hotel Gibson has been taken by Stein-
way & Sons, who will move their local branch there
from their old Fourth street location shortly.
Canton, O.—The piano department, conducted for
many years by the Alford & Fryar Piano Co. in the
Klein, Heffelman, Zollars Co. store, has been dis-
continued.
Orrville, O.—The Davis, Burkham & Tyler Co. has
opened a new branch store on East Market street,
this city.
New Philadelphia, O.—The store of the Alford &
Frayar Piano Co. here has been discontinued and the
remaining stock moved to the main store of the com-
pany at Canton.
JUNE 5, 1926
Cleveland, O.—Frank Augustine, formerly man-
ager of the St. Louis store of the Starck Piano Co.,
has been made manager of the M. Schulz Piano Store
here.
Canton, O.—The musical merchandise, section of
the D. W. Lerch Co. has been grouped with the
talking machine record section* in the front of the
store.
East Liverpool, O.—A new music store has been
opened on East Fifth street as part of the chain of
the Ross Stores, Inc., of New York, featuring talk-
ing machines and sheet music.
Oklahoma
Alva, Okla.—The Carrell Music Store has opened
its new warerooms on College avenue two doors
North of the Central National Bank Building.
Oklahoma City, Okla.—A charter to do business in
this State has been filed by the Wichita Seeburg
Piano Co., of Texas., with a capital stock of 510,000.
Oregon
Portland, Ore.—J. A. Milligan has succeeded Carl
C. White as foreman of the Sherman, Clay & Co.
music shops in this section.
Portland, Ore.—The Reed, French Piano Co. has
taken new warerooms at 389 Adler street, featuring
the Ampico in the Knabe and Fischer pianos.
Portland, Ore.—Harold S. Gilbert has moved hla
music store from 423 Washington street to 233 B'ifth
street, opposite the City Hall.
Portland,
Ore.—A new music store has been
opened by Carroll Day at 285 Taylor street, handling
Starr, Wurlitzer, Holland and Weser Bros, pianos
as well as small goods.
Portland, Ore.—The Schwan Piano Co. has moved
to new quarters at 107 Twelfth street, where the
Steger and Smith, Barnes & Strohber pianos are
featured.
Pennsylvania
Pittsburgh, Pa.—T. B. Newberne has succeeded
William Hampe as manager of the local branch of
Charles M. Stieff, Inc., 819 Liberty street.
Nanticoke, Pa.—The Nanticokc Temple of Music,
of which J. N. Teitelbaum is proprietor, has opened
its new, enlarged quarters, featuring Kroegcr pianos
and phonographs.
Pittsburgh, Pa.—The old piano warerooms of
Thomas E. McCausland were badly damaged by fire
on the eve of his removal to new quarters at 330
Liberty avenue.
Pittsburgh, Pa.—J. H. Bair & Ron have moved
their piano business from (!18 Penn avenue to 800
Penn avenue, where they have taken large show-
rooms on the sixth floor.
Pittsburgh, Pa.—D. L. Aaron, formerly engaged
in the piano business at 708 Penn avenue, has re-
moved to the fourth floor at 535 Penn avenue.
Scranton, Pa.—Waterson, Berlin & Snyder have
opened a music shop at 425 Lackawanna avenue,
handling sheet music and musical goods.
Bethlehem, Pa.—The name of the Hen.slnger &
Williams Music House has been changed to the Hen-
singer Music House, according to Henry Hensinger,
proprietor.
Krie, Pa.—The Erie Camera & Phonograph Co. has
filed a petition in bankruptcy.
Philadelphia, Pa.—Eugene A. Sutphin has pur-
chased the interest of John A. Hafner, his former
partner, in the retail and wholesale musical mer-
chandise business at 923 Arch street.
New Castle, Pa.—V. J. Richardson, formerly identi-
fied with Charles M. Stieff, Inc., in Lynchburg, Va.,
has been appointed manager of the Schroeder Piano
Co., 42 North Mill street, this city.
South Carolina
Columbia, 8. C.—The Phonograph Shop, of this
city, has purchased the stock and fixtures of the
John Church Piano Co., l«08 Main street.
Rhode Island
Westerly, R. I.—A new local branch of the United
Music Co., operating stores through New England,
has been opened in the Toscano Building here.
Texas
Breckenridge, Tex.—E. E. Ray, formerly oper-
ating a music store in Eastland, has transferred the
business here, locating on West Walker street with
Cable-Nelson and Adam Schaff pianos.
Utah
Salt Lake City, Utah.—Thomas J. Holland has suc-
ceeded R. W. McMurray as local manager of the
Glen Bros.-Roberts Piano Co., with the latter's
resignation.
Provo, Utah.—The Dixon-Taylor-Russell Co. has
purchased the business of the Bates Stores Co., of
this city, which has been discontinued.
Vermont
Northfleld,
Vt.—The Provost Music & Jewelry
Store has suffered a severe fire loss, as a result of
a blaze in the Central Business Block.
Washington
Chehalis, Wash.—The local branch of Sherman,
Clay & Co. has taken new quarters on Market street.
Tacoma, Wash.—Seldon G. Chappell. formerly
identified with his father in the Chappell Music
Co., Concordia, Kan., has been made manager of
Sherman, Clay & Co.'s store here.
Kverett, Wash.—The RosquistHawk Piano Co. has
been formed by Roy H. Hawk and Alvin W. Ros-
quist, and will operate with a capital stock of

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