Music Trade Review

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32
The Music Trade Review
HELLO,
ALOHA
Words L-jj
Morels oimd M u s i c i> y
WALTER DONALDSON
and PAUL ASH A
VOM S I C FOtlD
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L. WOLFE. GILBERT
Music hy
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3y$ktest, Snappiest md
latest FOXTROT Sensation
Superb Dance RhythmJ
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ADORABLE
HOW ARE YOU?
*YOU
JUNE 5, 1926
cAll that the Title iwplies-
adorable Fox Qrot Song/
GO
little harm but the damage that it does in the
aggregate is often considerable. An energetic
competitor of this kind will sometimes demor-
alize a whole section before he meets his
Nemesis in the form of economic law.
"The less we have of this type of competition
the better for our industry. Conscientious co-op-
eration does not mean abolition of competition,
but it does mean competition on the basis of a
kindly rivalry among the sheet music dealers.
"Our National Association did much to cre-
ate a more friendly feeling among the dealers
throughout the United States and our local as-
sociations are doing the same thing in their
individual lcalities, but it is up to every dealer
to do his part.
"The associations afford the dealer an oppor-
tunity to meet on a common ground, to become
better acquainted with each other, to exchange
ideas and to discuss the mutual difficulties of
the industry.
"Some time back J. Otto Diehl, credit man-
ager for G. Schirmer, Inc., New York, out-
lined the advisability of establishing a credit
reference bureau by the different music asso-
ciations in different localities. I am very happy
to announce that most of the dealers in our
city have reported the habitual offenders on
credit to our secretary of the Los Angeles Music
Association and each dealer is supplied with
a list, so all can use it as an aid for safety.
"In a similar manner the detestable profes-
sional shopper who goes from dealer to dealer
AVS.ONG
^A Donaldson Delight/
Qhe Fox Trot Ballad You'll Want
To Hear Again and
FEIST'
claiming the other gives better prices could be
eliminated. This kind of person does much to
destroy the confidence dealers are trying to
build up among themselves.
"Just among themselves dealers could show
a much better spirit if, when they are out of a
number, they would direct the customer to a
store which they know carries the music they
could not supply. Surely one could not lose
by this method. It was a dead sale. The cus-
tomer, no doubt, would have looked elsewhere,
and an act of courtesy will never decrease trade
for anyone.
"We are all in business to get the most
we can out of it, but in our hustle and bustle
don't forget that we are all brothers under
the skin."
The octavo department, catering to the
schools, churches and all other educational in-
stitutions, carries a tremendous stock and is
looked after by Ray Wesner. This was the first
time I met this lively young fellow, but I was
delighted with the few moments I spent with
him. I marvelled at the actual facts he dis-
closed to me. What possibilities there are
for the dealers throughout the country on this
type of material, if they would just go after
it and build it up and continue to keep in
touch with the type of trade which is con-
stantly in need of this style of publication
through systematic campaigns or direct adver-
tising.
{Continued next week)
Good Attendance Looked Forward to at
Annual Sheet Music Dealers' Convention
Meetings to be Held at the McAlpin Hotel, June 7 and June 9—Publishers to Entertain the Visit-
ing Dealers at Performance of "Cradle Snatchers" on Evening of June 8
V I O figures can be obtained as to the number
• ^ of dealers who will attend the National
Association of Sheet Music Dealers gathering
at the McAlpin Hotel on June 7 and 9. A
good-sized attendance, however, is looked for
and preparations as usual to entertain these
visitors have been made by two organizations.
The Music Publishers Association of the
United States on the evening of Tuesday, June
8, will entertain the visiting dealers and its pub-
lishing members at a performance of "The
Cradle Snatchers" at the Music Box Theatre.
This will end the day's events for this party.
The publishers' gathering opens at 10 o'clock
in the morning on Tuesday at the Hotel Bel-
mont. This is the intervening date between
the meetings of the dealers' organization, which
are scheduled on Monday, June 7, and Wednes-
day, June 9. Arrangements for attending the
theatre should be made promptly upon arrival
with M. E. Tompkins, secretary of the pub-
lishers' association. This is necessary, as late
reservations will naturally be hard to obtain.
A committee composed of Maurice Richmond,
Joseph Glassmacher and Michael Keane for
the standard and popular publishers has ar-
ranged for the annual outing. This will take
place at Briarcliff Lodge, one of the most pic-
turesque spots in New York, situated in West-
chester County overlooking the Hudson River.
Departure for Briarcliff will be made shortly
after twelve o'clock on Wednesday, June 9,
leaving the Charles H. Ditson establishment,
10 East Thirty-fourth street, a block from the
McAlpin Hotel, where the Wednesday morning
session of the dealers' body will be held.
Pullman sight-seeing cars equipped with easy
riding individual seats and private autos will
take the publishers and their guests to the day's
rendezvous. Briarcliff Lodge is 500 feet above
sea level. It has a large golf course, tennis
courts, open swimming pool, facilities for rid-
ing and all other outdoor sports. A ball game
will be played in the afternoon by local pub-
lishers on one team and visiting dealers as op-
ponents. Later there will be trips through
beautiful estates and along the paths and lanes
adjacent to the Briarcliff headquarters, all of
SONG *
which are noted for their scenic beauty and
alluring natural surroundings.
Dinner will be had in a private dining hall,
where an orchestra will play the latest dance
steps and where entertainment will be rendered
by the Clarence Williams Trio and several head-
liners of vaudeville and radio fame whose names
are being kept a secret for the surprise of the
evening.
_
>
Sam Fox to Publish
New Sousa March
"Sesqui-Centennial Exposition March" Latest
Number From Pen of the Famous March
King
The Sam Fox Publishing Co., of New York
and Cleveland, O., publisher of both popular and
standard music, and which has had some of the
outstanding of the John Philip Sousa marches
in recent years, are the publishers of the
"Sesqui-Centennial Exposition March" by the
noted march king. This is in conjunction with
the Sesqui-Centennial which is being held in
Philadelphia, Pa., commencing this month. Mr.
Sousa, by the way, recently wrote "The Gridiron
Club," also published by Fox, which has
achieved prominence in a short space of time.
New Publishing Firm
ALLENTOWN, PA., June 1.—Benjamin Laster and
Samuel Herbert, under the firm name of the
Star Music Co., with offices at 456 Linden street,
have gone into business for the express purpose
of publishing and distributing popular music.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metzger-Wright)
Pacific Patrol
(Mabel Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Metzger-Wright)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City