Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Music Trade of Los Angeles, One
of the Country's Greatest Musical Cities
SONGS THAT SELL
Maurice Richmond, Head of the Richmond Music Supply Corp., New York, Invades the South-
ern California Metropolis and Finds Things Busy There
own broadcasting regularly between 9 and 10
P. M. in its own building, relayed through sta-
tion KFI atop the Packard Motor Car Co.
Miss Marie Hardison, in charge of the popular
music department, is the typical California
greeter. That perpetual smile of hers seems to
hang right on. Miss Hardison stated: "Our
popular department is showing a decided in-
crease. Broadcasting has helped this immense-
ly. The fact that we are half a block away from
the new Orpheum Theatre is also a great ad-
vantage. Our manager, Mr. Apffel, is contem-
plating giving the popular department additional
space and modern facilities for demonstration
which is also bound to help the growth of our
daily sales."
All the boys like Marie Hardison and there's
a reason for it. It is her everlasting good-
fellowship.
G. Schirmer Music Stores, Inc.
In the Wurlitzer Building, on the street floor
at 815 South Broadway, is where the house of
Schirmer is serving the public of Los Angeles
and its vicinities, not only with Schirmer publi-
cations but with every requirement of music.
Whether it is popular, classical, or anything else,
it is obtainable at this store. Little can be
added to what the trade already knows about
Harold R. Skeath, the manager of the store,
who has a wide knowledge of the music busi-
ness through his years of practical experience.
In the entire Schirmer institution in this city,
Harold has always held out for specialists in
their respective branches of the business, claim-
ing that knowledge is power and a great asset.
"Once we have learned how the ships of thought
are built, once we have learned how to steer
them, then our true and full value is realized.
Knowledge in any particular direction that we
specialize on, leaves no room for obstacles to
interfere. As problems arise we are able to
cope with them—face them pleasantly if we
only know how."
Exemplifying the type that Harold Skeath
is and just how he goes about his daily activi-
ties, it was my good fortune to secure from
Harold an article entitled, "Friendly Competi-
tion," which I am pleased to include in my mes-
sage from Los Angeles.
Friendly Competition
"Business competition has two sides—rivalry
rendering service and alertness in exacting a
return. But sometimes, in the intensity of our
competitive struggle, we find concerns, instead
of using modern co-operative methods, resorting
to the cut-throat methods of a decade ago, when
price-slashing had for its object the elimina-
tion of one or more of the contestants.
"This fungus type of competition, which
springs up overnight and attempts to do business
with insufficient capital, inaccurate knowledge
of costs and no conception of overhead, which
1111
T OS ANGELES, CAL., May 22.—The origi-
nal name of Los Angeles was Yang-Na, and
the village was located near the corner of what
is now Commercial and Alameda streets. In
1810 the population
was 365. At the time
of the American occu-
pation, in 1850, it was
1610.
Today it is over
a half a million.
Among the busy high-
ways and byways, Los
Angeles has its Broad-
way. Most of the large
concerns are concen-
trated from Second to
Ninth streets, on South
Broadway. There are
many
other
busy
streets running parallel
Maurice Richmond
with South Broadway.
It is always Summer in Los Angeles. You
are either splashing in the warm sun-kissed surf,
or motoring pleasantly, comfortably, in the great
outdoors; in fact, and in brief, enjoying all the
pleasures of Summer regardless of the fact
that the calendar says it is Winter.
It is hardly possible for the visitor to this
glorious city to see its sights unless he is ready
to spend several months, is well heeled with
good hiking shoes and has plenty of greenbacks
in his pocket. Then he can be assured of a full
season of splendid recreation.
The president of the Union Pacific Railroad
returned recently from a month's tour of the
entire system and reported splendid business
prospects for the entire West, from the Missouri
River to the Pacific Coasf. "All along the Pa-
cific Coast I found a lot of building progress
which indicates confidence. The fruit situation
in California is very promising."
Southern California Music Co.
In an interview with J. J. (Johnny) Apffel,
he disclosed these facts about the music busi-
ness of the Southern California Music Co., lo-
cated at 806 South Broadway. "We are show-
ing daily gains in every department." Johnny
is in charge and keeps tabs daily on the inner
workings of his department and has an absolute
record for his daily guidance. Freeman High,
in the octavo section, shows increasing figures
on gross sales on that type of material. The
band and orchestra department, undoubtedly
one of the best in varied stock on the entire
Pacific Coast, is located on the mezzanine floor
and looked after by Miss Grace Wesner, who
has been in the business for quite some time.
She appears to be thoroughly posted on what
is in demand by the professional musician, in
educational material or on the requirements
of the popular dance orchestra.
The Southern California Music Co. does its
At Peace With the World (Irving Berlin)—
New
Always (Irving Berlin)
Remember (Irving Beilin)
Don't Wait Too Long (Irving Berlin)
Venetian Isles (Irving Berlin)
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
Gimme a Little Kiss (Will Ya—Huh?)
Poor Papa (Has Got Nuthln' at All)
But I Do (You Know I Do)
Say It Again
Tonight's My Night With Baby
I Found A Round About Way to Heaven
In the Middle of the Night
Then I'll Be Happy
I Never Knew
That Certain Party
I Wonder Where My Baby Is Tonight
What! No Women
Pining For Von
Homebody's Eyes
Chinky Butterfly
He Ain't Done Right by Nell
What Am I Supposed to Do?
The Wind Blew Thru His Whiskers
Cecilia
I Wisn't I Was in Peoria
Yes, Sir! That's My Baby
Oh, How I Miss You Tonight
The Roses Brought Me You
Yearning
Waltzing the Blues Away
Miami, You Owe a Lot to Me
When Autumn Leaves Are Falling
Take This Rose
Tell Me Why You and I Should Be Strangers
The Day That 1 Met You
—
—
—
BOOKS THAT SELL
New Universal Dance Folio
No. 11
Edition Extraordinary—Just Out
X
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
—
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
raids the market for a time by reckless price-
cutting, eventually ends in the courts of bank-
ruptcy. Individually this kind of a firm does
Most Popular Music Books—
acknowledged the best the world over
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hay den & Eldredge, Inc., Publishers, New York City
31