Music Trade Review

Issue: 1926 Vol. 82 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
Banner Blue Line
to Be Shown by Lange
New York Manufacturer to Introduce New Line
of Eighteen Styles of Banjos and Banjo-ukes
During Convention Week
on the full line are quoted net. No list price
is stipulated and no attempt is made to set a
retail price on any of the items. This allows
the dealer to determine what the instruments
will bring when presented to his trade and to
set whatever profit he desires on the line. In
my recent trip through the country 1 showed
several samples of the Banner Blue line with-
out quoting prices. In every instance the
dealers appraised the price to the user at a
figure which would represent a profit of 150 per
cent or more over the net prices now deter-
mined.
"The Banner Blue line is varied enough to
allow the dealer to concentrate his stock on
this line, having a full line of kindred instru-
ments and not an assorted stock consisting of
the product of two or three manufacturers or
jobbers. There is besides economy in shipping
costs through ordering the full stock from one
source to be shipped direct in one case."
The Banner Blue line will be displayed at the
convention in Rooms 622 and 624 at the Hotel
Commodore. Irving W. Lohr, sales manager,
as well as J. P. Grant and J. R. McCarthy, will
be in charge of the exhibit.
JUNE 5, 1926
Horenstein Reports Demand
for Luxor Ukuleles
New York Firm Anticipates One of the Largest
Ukulele Seasons in the History of the In-
dustry
The first showing of an entirely new and com-
B. Horenstein & Sons, 45 West Seventeenth
plete commercial line of banjos to be sold direct
street, New York, are showing one of the larg-
to the dealer will be exhibited by William L.
est and most complete varieties of ukuleles ever
Lange, 225 East Twenty-fourth street, New
assembled, according to Joseph Horenstein, a
York, at the convention next week. This new
member of the firm, who reported that they are
line is known as the Banner Blue, and comprises
enjoying an unprecedented demand for Luxor
eighteen original models of banjos and banjo-
ukuleles. They are looking forward to one of
ukes, ranging in price from the popular sellers
the biggest ukulele seasons in the history of
to merchandise in the semi-professional grade.
the industry. They attribute the increasing pop-
The instruments are all impressively original
ularity of Luxor ukuleles to the fact that the
in design and embellishment, showing at its best
line is composed of many new and original
the creative genius of William L. Lange. The
numbers, distributed exclusively by them.
fingerboards of many of them have been given
Dealers everywhere report an increase in the
a more beautiful appearance through an entirely
sale of ukuleles in recent weeks, due to the fact
new use of material and harmony of color, and
that the Summer season is starting in real
this same beauty has been carried through in
earnest, and vacationists and tourists are mak-
the vari-colored inlaying of the neck, rim and
ing preparations for their annual visits to re-
acousticon. Mr. Lange has worked wonders in
sorts.
injecting color and life into these instruments,
Requests for the new catalog have come in
at the same time retaining the refinement of
from all over the country and many new dealers
appearance which keeps them out of the gaudy
have been added to the list of accounts. The
or novelty class. Some of the items in the line
catalog features Hartford band instruments,
embody a new patent applied for, a feature cut-
Luxor ukuleles and banjo-ukuleles, San Jose
Three Designs in New Line, All of Them At-
out design in the rim and metal band.
guitars and mandolins, Luxor tenors and C.
tractive—Spanish Cedar Construction a Big
"The complete line is gauged to the dealer's
Bellini accordeons.
Asset
viewpoint," stated Mr. Lange to a representa-
tive of The Review early this week. "First, the
ALLENTOWN, PA., June 1.—A new design of
dealer is offered instruments at a price which
makes them the best value obtainable. The ukulele has been brought out by the A. H. Bal-
quality in the various styles is so evident that liet Corp., which promises to command a large
the user will immediately recognize it and be and ready sale. It is constructed of Spanish Chicago Musical Merchandise Dealer Finds
prepared to pay a just price in the conviction cedar throughout, with the exception of the
Trade-mark Sufficient to Identify New Store
that he is getting more than the usual in a banjo face which is white wood bearing a Hawaiian
design. There are three other styles, one of
for his money.
CHICAGO, I I I . , June 1.—Here's the way the Tom
"As an additional dealer advantage all prices which has a plain cedar face without design. Brown Music Co. announces its new address.
These ukuleles are unique and distinctive with
numerous exclusive features. Among the fea- Read over this card announcing the opening of
tures are the attractive and original design, the new store at 32-34 West Lake street. Do
Spanish cedar construction, patented friction you see anything funny about the invitation?
FROM ANY INSTRUMENT CAN BE
pegs, true scale, durability—for the frame is in
OBTAINED BY USING ONLY
one piece laminated—and conservative price.
ANNOUNCING THE OPENING OP OUR NEW
ENLARGED SALESROOMS AND STUDIOS
Anticipating the large sale the A. H. Balliet
SATURDAY, MAY 22nd, 1926
Corp. has organized a large department
NOTE: Wound Silk or Compound Seconds and
Thirds should always be used on a Ukulele.
equipped with improved machinery and appli-
ances so they are in an excellent position to
make prompt deliveries of any desired quan-
tities.
Balliet Corp. Offers
New Ukulele Designs
Unique Announcement
Sent by Tom Brown Go.
Satisfactory Results
Best Quality Strings
MtlB fl—r
Stuilmi 1,1 / / . «
32-34 Wesl Lake Sir
AND
KLEERTONE
WASHINGTON, D. C, May 10.—Among the recent
STRINGS
MUSICAL
Meet All Demands
STANDARD MUSICAL STRING CO.
104 So. 4th St.


Brooklyn, N. Y.
patents of interest to the musical merchandise
trade are the following: '
Patent No. 1,581,081, a toy tambourine. Pat-
ented April 13, 1926, by Thomas R. Arden, of
Bellmore, N. Y. Patent assigned to Julius
Chein, of New York.
Patent No. 1,580,667, a tuning peg for violins
and the like. Patented April 13, 1926, by An-
drew Hanson, of San Francisco, Cal.
OLDEST AND UR6BT HOUSE IN THE TRAM
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
—ill Hrmb*rm~~
New Music Patents
MUSICAL
MERCHANDISE
ES3ASLJSHCD l « 3 «
VICTOR
TALKING
MACHINES
CBruno &Son Inc.
BRUH O Menrr: S ECURITY
551-355 FOURTH AVE - N.V.C.
Does something suggest itself to you as being
conspicuously absent. Of course, there is no
firm name signed to the card.
And yet the trade-mark, the little illustration
of Tom Brown himself with his peg pants and
his Buescher saxophone, seem to require no
further identification. It is rather a novel way
of sending out an invitation card, and one that
brought out a great deal of comment around
the town. Most people had to have the inten-
tional omission called to their attention. It just
goes to show how firmly a trade-mark of this
kind can become established in the public mind.
The new store is one of the finest of its kind
in this part of the country. The big display
room and the offices are on the main floor, while
the school and practice rooms and the concert
hall are on the third floor above. There are
two beautiful show windows affording a most
elegant display.
The Tom Brown Music Co. has also opened a
new store on Madison street, Chicago, and an-
other store at Valparaiso, Ind. Both of these
stores are fully stocked, the new establishment
at Valparaiso having also a school in connection.
WAVERLY PRODUCTS
We make a complete line of accessories
for fretted instruments. Demand Wav-
erly accessories on your instruments.
Waverly Musical Products Co.
71 Tenth St.
Long Island City, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TECHNICAL^SUPPLY DEPARTMENT
William Br eadWhlte^ecAmcal Editor
Why Modern Advancements in Acoustical
Science Should Be More Widely Used
the technical interests then demand their men-
tion.
I have in mind pianos of two different makes.
I shall not mention names, but simply say that
each represents the highest attainments in piano
Piano Industry, in Its Technical Aspects, Has Neglected Work Which Has Been Done of Late
tone production. I do not say that no others
Years in the Development of Acoustical Science and Experimentation—Why These
attain to such levels, but simply that these two
Physical Advances Should Be Studied and Utilized by Piano Makers
do so attain.
Science and the Shop
F I were to say that only within the last ten
was by no means so wise. Yet precisely this
Now, when one examines a piano of either
years has any piano maker realized even the is what came to pass. Within a few years the make, one finds it possessed of an individual
possibility of scientific design, I should be
piano was brought out of the condition and and characteristic tone quality which in each
telling only the truth. On the other hand, it
sound of a hammer harpsichord to that of a case has been for many years the delight and
is equally true that the greatest pianos have
monster keyboard orchestra with powers and
the inspiration of musicians. When, however,
attained their present tonal and mechanical
beauties hitherto supposed to be unattainable. one comes to subject the scale of cither instru-
beauty through a process of gradual refinement
It was brought to that point by the labors of a ment to a careful technical analysis, one is sim-
upon ideas which originally were based, at least
few men of genius, such as Fowler Broadwood, ply astonished. For, although evidently each
to some extent, upon experimental investiga- Theodore Steinway, Carl Bechstein, Frank has been partly worked out from the basis of
tions undertaken by professed acousticians. Chickering, Hugo Sohtner. And at that point
ascertained acoustical fact, it is equally evident
Thus, the great achievements of C. F. Theodore
it stayed.
that acoustical fact has over and over again
Steinway, which shed glory upon what may be
Sixty Years Ago
been displaced in favor of shop experience. Now
termed the classical age of pianoforte design
Now, it must be remembered that the science shop experience is all right, but very often it is
and construction, were carried through in close
of musical acoustics was only in its youth sixty
merely another name for fear of innovation.
consultation with the eminent acoustician, years ago. The classical researches of Helm- In other words, when one sees a scale obviously
Hclmholtz. Messrs. Steinway and Helmholtz
holtz constituted, of course, only the fruition arrived at through a series of compromises with
were good friends and their friendship showed
and flowering of two hundred years of previous ascertained facts, then plainly enough one sees
itself in more than one of the technical features work by Mersenne, Sauver, Chladni and many a scale which is less accurate and less fruitful
incorporated in the Steinway piano.
others, but they were the first upon which could
of tonal possibilities than it might and should
This fact, however, cannot be set down to be be built a complete theory of pianoforte tone be.
It is simply impossible to overcome the
taken at its face value without also taking into production. On the other hand, being the first, fact that a great many things are being done,
account certain other equally important facts. they were also to that extent incomplete. Since even in pianos as fine as the two of which I
The first of these is that pianomaking, before
the time of which I speak, the work begun by have been speaking, which need not have been
the time of which I speak, was an extremely
Hclmholtz has been carried on by Koenig, done if the acoustical basis upon which they
feeble sort of thing, from the tonal standpoint
Mayer, Lord Rayleigh, Zahm and Dayton Mil- were founded had been preserved, instead of
at any rate. The study of tonal theory only
ler. A great deal now is known about such sub- being distorted. Or to put it in still another
really may be said to have been begun within
jects as the effect of percussion upon the partial
way, the pianos "would be still better pianos if
the last sixty years, and when it was at last
tone succession in a stretched string, the effect
their acoustical design had been carried out
seriously taken up, the first results arising from
of amplitude upon tone quality, the phenomena
consistently and not inconsistently.
its application to construction were so very
of resonance, and so on, which was not known
Not All
striking that they made of imitation a virtue. sixty years ago. Yet it is not untrue to say
But this is not all. The acoustical basis of
It became not only comparatively easy but ex- that piano makers have not availed themselves
piano design, which became known and partly
tremely safe to follow lines of which the laying
of this fund of knowledge. Why should this
applied some fifty or sixty years ago, no longer
down had been attended with such obvious suc- be so?
represents the ultimate achievements of acous-
cess. The policy which thus recommended itself
It ought not to be so, but it is so. Let us tical science. A great deal now is known about
to the rank and file of piano makers had its con- consider some definite facts. In considering musical sounds which was not known in the
siderable advantages without a doubt; but it
them let it be clearly understood that I am days of Helmholtz. All this new knowledge is
also had the extreme disadvantage of bringing neither attacking nor defending anybody, that being left out of account by piano makers.
independent investigation almost to a stop.
I have no favorites and that I am interested Wherefore pianos are less nearly perfect than
"Why go farther," seemed to be the ruling opin-
only in facts. If and when, even in these they might be, despite the many beautiful pianos
ion, "w+ien things are now in so satisfactory a
articles, I mention names, this is only because which exist. These many beautiful pianos are
state? It would be foolish to disturb them."
not so beautiful as they might be. That is the
Of course, until the public taste should have
point.
caught up with the new state of affairs it was
Now public taste is moving on steadily, so
doubtless prudent to take this • cautious tack;
that what for many years was extremely pleas-
Associate, Americas Society of Mechanical Engi-
but to continue in it year after year, while all
ing is now not so pleasing, or, at least, is ac-
neers; Chairman, Wood Industries Division, A. S.
the time what had been novel was becoming
cepted
as a matter of course and not of wonder.
M. E . ; Member, American Physical Society; Mem-
more and more a matter to be taken for granted,
For which reason it begins to seem as if the
ber, National Piano Technicians' Association.
modern piano makers, even those guardians of
sacred traditions who have upheld the torch of
fine craftsmanship so faithfully, have failed to
keep themselves up to the mark. It is only be
Tonally and Mechanically Correct Scales
cause the piano industry has been so backward
Tonal and Technical Surreys of Product
A new booklet, "How To Repair Damage To
in technological development that such obvious
Varnished Surfaces" tells how anyone can quickly
Tonal Betterment Work in Factories
I
William Braid White
Don't Lose Money
on Scratched Pieces
turn scratched, marred and damaged pieces into
extra profit makers. It tells how to fill holes and
scratches, how to remove packing marks, how to
match stains, etc. It is no longer necessary to sell
instruments at "marked down" prices.
Get the
profit of the full price. A copy of this valuable
booklet sent FREE upon request. Pin this ad to
your card or letterhead today.
The M. L. Campbell Company
2336 Pennway
Kansas City, Mo.
Consulting Engineer to
the Piano Industry
References to manufacturers of unquestioned posi-
tion in Industry
For particulars,
address
209 South State Street, CHICAGO
1901
POLK COLLEGE
The Largest and Finest Piano
Trade College in the World
Personal instruction by lead-
ers in the profession. Sound-
proof individual studios, fin-
est equipment.
Complete
Courses.
Write for catalog
POLK COLLEGE OF PIANO TUNING
Polk Building. Laporte, Ind.
SPECIAL SUMMER COURSE
Jane 1 to August 6, 1926
PIANO TUNING—ACTION
REGULATING AND REPAIRS
CO-OPERATIVE PIANO TUNINO SCHOOL
The T. M. C. A. of Philadelphia
1431 Arch Street
We Specialize in Piano Key Work Recovering,
Rebuilding, Repairing, 40 Years' Experience
Correct spacing and alignment.
All work done by
experts with most modern machinery. If you have
any broken keys or tops, send parts to us parcel
post or express.
Prices Low—ALL WORK GUARANTEED.
FRIEIiD MILLER ft CO.,
3767 N. Illinois Street
Indianapolis, Indiana
27
Tuners and Repairers
Our new illustrated catalogue of Piano and
Player Hardware Felts and Tools is now
ready.
If you haven't received your copy
please let us know.
OTTO R. TREFZ, JR.
2110 Fairmount Ave.
Phila., Pa.

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