Music Trade Review

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The Music Trade Review
Banner Blue Line
to Be Shown by Lange
New York Manufacturer to Introduce New Line
of Eighteen Styles of Banjos and Banjo-ukes
During Convention Week
on the full line are quoted net. No list price
is stipulated and no attempt is made to set a
retail price on any of the items. This allows
the dealer to determine what the instruments
will bring when presented to his trade and to
set whatever profit he desires on the line. In
my recent trip through the country 1 showed
several samples of the Banner Blue line with-
out quoting prices. In every instance the
dealers appraised the price to the user at a
figure which would represent a profit of 150 per
cent or more over the net prices now deter-
mined.
"The Banner Blue line is varied enough to
allow the dealer to concentrate his stock on
this line, having a full line of kindred instru-
ments and not an assorted stock consisting of
the product of two or three manufacturers or
jobbers. There is besides economy in shipping
costs through ordering the full stock from one
source to be shipped direct in one case."
The Banner Blue line will be displayed at the
convention in Rooms 622 and 624 at the Hotel
Commodore. Irving W. Lohr, sales manager,
as well as J. P. Grant and J. R. McCarthy, will
be in charge of the exhibit.
JUNE 5, 1926
Horenstein Reports Demand
for Luxor Ukuleles
New York Firm Anticipates One of the Largest
Ukulele Seasons in the History of the In-
dustry
The first showing of an entirely new and com-
B. Horenstein & Sons, 45 West Seventeenth
plete commercial line of banjos to be sold direct
street, New York, are showing one of the larg-
to the dealer will be exhibited by William L.
est and most complete varieties of ukuleles ever
Lange, 225 East Twenty-fourth street, New
assembled, according to Joseph Horenstein, a
York, at the convention next week. This new
member of the firm, who reported that they are
line is known as the Banner Blue, and comprises
enjoying an unprecedented demand for Luxor
eighteen original models of banjos and banjo-
ukuleles. They are looking forward to one of
ukes, ranging in price from the popular sellers
the biggest ukulele seasons in the history of
to merchandise in the semi-professional grade.
the industry. They attribute the increasing pop-
The instruments are all impressively original
ularity of Luxor ukuleles to the fact that the
in design and embellishment, showing at its best
line is composed of many new and original
the creative genius of William L. Lange. The
numbers, distributed exclusively by them.
fingerboards of many of them have been given
Dealers everywhere report an increase in the
a more beautiful appearance through an entirely
sale of ukuleles in recent weeks, due to the fact
new use of material and harmony of color, and
that the Summer season is starting in real
this same beauty has been carried through in
earnest, and vacationists and tourists are mak-
the vari-colored inlaying of the neck, rim and
ing preparations for their annual visits to re-
acousticon. Mr. Lange has worked wonders in
sorts.
injecting color and life into these instruments,
Requests for the new catalog have come in
at the same time retaining the refinement of
from all over the country and many new dealers
appearance which keeps them out of the gaudy
have been added to the list of accounts. The
or novelty class. Some of the items in the line
catalog features Hartford band instruments,
embody a new patent applied for, a feature cut-
Luxor ukuleles and banjo-ukuleles, San Jose
Three Designs in New Line, All of Them At-
out design in the rim and metal band.
guitars and mandolins, Luxor tenors and C.
tractive—Spanish Cedar Construction a Big
"The complete line is gauged to the dealer's
Bellini accordeons.
Asset
viewpoint," stated Mr. Lange to a representa-
tive of The Review early this week. "First, the
ALLENTOWN, PA., June 1.—A new design of
dealer is offered instruments at a price which
makes them the best value obtainable. The ukulele has been brought out by the A. H. Bal-
quality in the various styles is so evident that liet Corp., which promises to command a large
the user will immediately recognize it and be and ready sale. It is constructed of Spanish Chicago Musical Merchandise Dealer Finds
prepared to pay a just price in the conviction cedar throughout, with the exception of the
Trade-mark Sufficient to Identify New Store
that he is getting more than the usual in a banjo face which is white wood bearing a Hawaiian
design. There are three other styles, one of
for his money.
CHICAGO, I I I . , June 1.—Here's the way the Tom
"As an additional dealer advantage all prices which has a plain cedar face without design. Brown Music Co. announces its new address.
These ukuleles are unique and distinctive with
numerous exclusive features. Among the fea- Read over this card announcing the opening of
tures are the attractive and original design, the new store at 32-34 West Lake street. Do
Spanish cedar construction, patented friction you see anything funny about the invitation?
FROM ANY INSTRUMENT CAN BE
pegs, true scale, durability—for the frame is in
OBTAINED BY USING ONLY
one piece laminated—and conservative price.
ANNOUNCING THE OPENING OP OUR NEW
ENLARGED SALESROOMS AND STUDIOS
Anticipating the large sale the A. H. Balliet
SATURDAY, MAY 22nd, 1926
Corp. has organized a large department
NOTE: Wound Silk or Compound Seconds and
Thirds should always be used on a Ukulele.
equipped with improved machinery and appli-
ances so they are in an excellent position to
make prompt deliveries of any desired quan-
tities.
Balliet Corp. Offers
New Ukulele Designs
Unique Announcement
Sent by Tom Brown Go.
Satisfactory Results
Best Quality Strings
MtlB fl—r
Stuilmi 1,1 / / . «
32-34 Wesl Lake Sir
AND
KLEERTONE
WASHINGTON, D. C, May 10.—Among the recent
STRINGS
MUSICAL
Meet All Demands
STANDARD MUSICAL STRING CO.
104 So. 4th St.
•
•
Brooklyn, N. Y.
patents of interest to the musical merchandise
trade are the following: '
Patent No. 1,581,081, a toy tambourine. Pat-
ented April 13, 1926, by Thomas R. Arden, of
Bellmore, N. Y. Patent assigned to Julius
Chein, of New York.
Patent No. 1,580,667, a tuning peg for violins
and the like. Patented April 13, 1926, by An-
drew Hanson, of San Francisco, Cal.
OLDEST AND UR6BT HOUSE IN THE TRAM
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
—ill Hrmb*rm~~
New Music Patents
MUSICAL
MERCHANDISE
ES3ASLJSHCD l « 3 «
VICTOR
TALKING
MACHINES
CBruno &Son Inc.
BRUH O Menrr: S ECURITY
551-355 FOURTH AVE - N.V.C.
Does something suggest itself to you as being
conspicuously absent. Of course, there is no
firm name signed to the card.
And yet the trade-mark, the little illustration
of Tom Brown himself with his peg pants and
his Buescher saxophone, seem to require no
further identification. It is rather a novel way
of sending out an invitation card, and one that
brought out a great deal of comment around
the town. Most people had to have the inten-
tional omission called to their attention. It just
goes to show how firmly a trade-mark of this
kind can become established in the public mind.
The new store is one of the finest of its kind
in this part of the country. The big display
room and the offices are on the main floor, while
the school and practice rooms and the concert
hall are on the third floor above. There are
two beautiful show windows affording a most
elegant display.
The Tom Brown Music Co. has also opened a
new store on Madison street, Chicago, and an-
other store at Valparaiso, Ind. Both of these
stores are fully stocked, the new establishment
at Valparaiso having also a school in connection.
WAVERLY PRODUCTS
We make a complete line of accessories
for fretted instruments. Demand Wav-
erly accessories on your instruments.
Waverly Musical Products Co.
71 Tenth St.
Long Island City, N. Y.