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The Music Trade Review
JUNE 5, 1926
13
Milwaukee Music Merchants Report a
Good Demand During the Month of May
Local Music Dealers Planning Campaigns During the Summer Months to Increase Sales Ac-
tivity During That Period—Mason & Hamlin Studios Report Good Player Demand
VjILWAUKEE, WIS., June 1.—Activity in
musical instruments of all kinds held up
very well in Milwaukee during May, and mer-
chants are starting the month of June witli a
more optimistic attitude than has been apparent
at any other time this year. Although the
Summer season is approaching, when many
prospects leave the city for the Summer months,
local stores are planning campaigns by means
of which they will endeavor to stimulate more
than the customary Summer activity. Pianos
have been showing the most marked activity for
the month, but phonographs have also shown a
great improvement over last year and both band
and string instruments have been moving at a
very satisfactory rate.
The number of dealers planning to attend the
convention is much smaller than last year, due
to the fact, that the meetings are not so near to
Milwaukee. Among those who have announced
definite plans for the trip are Edmund Gram,
of Edmund Gram, Inc.; L. M. Kesselman, of
the Kesselman-O'Driscoll Co., and Vasey
Walker, of the Walker Musical Exchange, band
and string instruments. Hugh M. Holmes, vice-
president and manager of the J. 15. Bradford
Music Co., made the trip East with the Mil-
waukee delegation to the Shriners' convention,
and spent several additional days in the East
visiting members of the trade just prior to the
convention.
William E. Armstrong, manager of the music
department at the Boston Store, reports an
increase of more than 300 per cent in phono-
graphs during the month of May, due to the
interest .shown in the Victor Orthophonic.
There has also been some demand for the
Brunswick Panatrope, but Mr. Armstrong an-
ticipates a much greater volume of business on
the new mechanical Brunswick, which should be
in the hands of the dealers shortly after the first
of June. The Boston Store has been carrying
phonograph advertising quite consistently two
or three times a week during the past month
and the increase in business is considered an
indirect result of the campaign.
"We have recorded a very fair month's busi-
ness for May," said Leslie C. Parker, manager
of the Mason & Hamlin studios, which fea-
tures tlie Mason & Hamlin with the Ampico.
"Our player department is now getting under
way, and we are finding the results very satis-
factory in this end of the business. We make a
specialty of the Gulbransen line, but are also
selling other makes. There has been some in-
terest in Ampico reproducing instruments dur-
ing the past month, with a fair volume of
sales."
The player department is located on the lower
floor of the Mason & Hamlin studios, which
have been fitted up especially for the sale of
players. The main floor is richly furnished for
the display of Mason & Hamlin grands and the
Ampico in this instrument as well as the Haines
Bros, and the Franklin.
J. J. Healy, formerly manager of the music
* ince
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Fbremost
department of the Boston Store, and tempora-
rily located as manager of the South side store
of the L. B. Bradford Piano Co., has left Milwau-
kee to accept a position with the Bissell-Weisert
Co. music store at Chicago.
Edward A. Heany, manufacturers' agent in
Milwaukee, handling radio, phonographs and
billiard tables, died at his home here after a
year's illness. He is survived by his widow and
three sons, Edward, 17; Philip, 12, and Robert,
6. His mother, four sisters and three brothers
live in New York.
Pays Tribute to the
Premier Baby Grand
i
L. E. Jackobson, Well-known Baltimore Musi-
cian, Praises Instrument Which He Uses Per-
sonally
An interesting letter has been received by the
Hammann-Levin Co., Inc., Baltimore repre-
sentative of the Premier Grand Piano Corp.,
Cocozza, the conductor of the Embassy Theatre
Orchestra, has expressed the highest admiration
for its beautiful singing tone quality. The touch
of this piano is highly responsive and I find it
is a very great pleasure to play on this beautiful
grand. The Premier Grand Piano Corp. is to
be highly congratulated on producing such a
wonderful small grand piano."
Opens Store in Sharon, Pa.
SHARON, PA., May 31.—Schaffner's Music House,
which has been a prominent institution in
DuBois for the past forty-one years, has been
opened here at 34 North Water street. The
quarters have been remodeled completely and a
full line of pianos, phonographs and musical
merchandise has been placed on display. I.aniar
Ellis, formerly manager of the Starck Piano
Co.'s store in Philadelphia, has been placed in
charge of the Sharon establishment as man-
ager.
New Store in Franklin, Pa.
The new Shaffer Music House on Deer street,
Franklin, Pa., has been formally opened with a
special music program and reception. A feature
of the store is its broadcasting station, known
as station WHBA.
A Perfect
Score
There are twenty good reasons for
Vocalstyle Superiority.
Here is Reason No. 11
The FRONTISPIECE on VOCAL-
STYLE Song Rolls will not tear or
show "hand soil" and the tab ends
do not break off. THEY ARE RE-
INFORCED. The eyelets do not
wear loose. The edges do not fray
and tear.
L. E. Jackobson
New York, from L. E. Jackobson, a well-known
Baltimore musician, who purchased a Premier
baby grand recently. Mr. Jackobson is organ-
ist and chief librarian of the Embassy Theatre
of that city and is a popular figure in local
music circles. His letter is as follows:
"I simply cannot resist the temptation to tell
you how thoroughly pleased I am with the
Premier baby grand. My home is the rendez-
vous for quite a number of musicians, partic-
ularly the leading members of the Embassy
Theatre Orchestra, of which I am the organist,
and everyone, without exception, including Jules
Vocalstyle quality is ap-
parent even before the
roll goes on the player.
The Vocalstyle
Music Co.
1107 Jackson St.
^ S T I E F F PIANO
Will attract the attention of those
who know and appreciate tone guality
CHAS.M.STIEFF Inc.
tStieff Hall ^
Baltimore
c
Cincinnati, Ohio
Jfic oldest
(piano~forte in
(America. to~day
owned and con"
trolled by the
direct decendents
of*the thunder