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IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Crosses the Bay and Finds
His Life's Happiest Day in Oakland
SONGS THAT SELL
Head of the Richmond Music Supply Corp., New York, in Visit to Oakland, Cal., Sees the Local
Music Trade—A Day Spent With Charles N. Daniels and Something About Him
At Peace With the World (Irving Berlin)—
New
/ ^ \ A K L A N D , CAL.,
^•^ of Pacific Coast
point for California's
one of the great cities
Don't Walt Too Long (Irving Berlin)
Venetian Isles (Irving Berlin)
I'd Climb the Highest Mountain (If I Knew
May 18.—Oakland, center
industry and distributing
richest valleys, is to-day
of the West. Its popula-
tion is in excess of
300,000, and the popu-
lation of the Eastbay
district, comprising
Oakland, Berkeley, Al-
ameda, Piedmont and
Richmond, totals more
than 475,000.
Oakland's
strategic
location as a manufac-
turing and distributing
point, its superb cli-
mate, s?id by Chas. M.
Schwab to be the best
all-year-round working
climate in the United
States, and its trans-
Maurice Richmond
portation facilities, land and water, have
destined it to be the greatest manufacturing
city on the Coast.
Recreational facilities are equal or superior
to anything offered in California. The rolling
hills back of the city have many beautiful golf
courses and several picturesque lakes. The
massive tower of the new City Hall, one of the
tallest buildings in California, is a striking land-
mark. Oakland's gardens are beautiful with
flowers and trees.
Wm. Belrose
At Wiley B. Allen's store in Oakland (1323
Washington street), William (Bill) Belrose
operates the music, strings, accessories and
musical instrument departments. In music he
carries all the high-brow stuff as well as the
jazz melodies. Bill has been a classic music
man since his boyhood days, and that is where
he shines. He probably has every Schirmer
library and Wood edition number on his finger
tips. He is a big booster for the Century and
believes that every dealer should give prefer-
ence to any material which is nationally ad-
vertised. The Century is universally known
through publicity and is profitable. Of the
modern type of teaching material, particularly
first and second grade material, the composi-
tions of Cora Jenkins, a native of Oakland, are
very much in demand here by the teachers.
Bill said his business was showing a splendid
increase all the time, and particularly during the
first two months of this year the figures ex-
ceeded anything he anticipated.
Bill is a very cordial fellow. When I called
his desk was piled high with work that he had
not attended to, due to the fact that almost
every publisher in North America had his
representatives in Oakland. With all his visitors
Bill found little time to do his daily work.
For his personal reference in serving the
public he has one of the most intelligent card
index systems which he himself worked out,
consisting of a card for every conceivable type
of publication, arranged so that it is accessible
and easily understood by anyone looking for
information.
Bill said to me: "A great deal of thanks is
due to you, Maurice, for your splendid 'Stand-
ard Music Guide,' which you gave to the dealer
at such a small cost. There are only a few of
us who have tried in a small way to print our
own lists and catalogs, and who so appreciate
your tremendous undertaking. I know that a
few of us have expressed our admiration and
appreciation, but I doubt very much whether
that will give you a place in the Hall of Fame."
I am not trying to give Bill a Dun's rating,
he always pays without any nays, but I do want
to say something about him. He is a pleasant
and friendly fellow who will sit and talk with
you regardless of how busy he is. He will take
you out in his car and offer you a drink if he
has one. He did do that when I was with him,
but the best he had was Canada Dry.
Mrs. Ruth Richardson, formerly Mrs. Ruth
Davis, of Glen Bros-Roberts, Ogden, Utah, is
one of the high-lights in Mr. Belrose's music
department along with two other charming
ladies, Mrs. Mary DeWitt and Miss Florence
Cooper. They must be good to be with Bill.
Sherman, Clay & Co., Oakland
This branch, like all the other stores, carries
everything in the entire music line. It is located
in a very desirable part of the city. This music
department seems to be more or less of a clear-
ing house. Many of the boys who had their
oarly training here in sub-capacities were later
transferred to managerial positions at some of
the more important stores of this firm. The
high-mogul of the music department here is
George P. Hulton, who came from across the
Bay of San Francisco and started with the
house in 1908. In 1923 he took charge of this
department. The principal business it does is
on educational and teaching material. Never-
theless Mr. Hulton is not overlooking the popu-
lar counter and it is well supplied with all the
hits in demand. All I can say of George Hulton
is that he is a prince of a fellow and treated me
royally.
"One of the Most Wonderful Days I Have Ever
Experienced"
After promising Chas. N. Daniels to spend
a day with him and his lovely family I received
a note saying: "We're banking on you, Maurice,
and I'll give you a ring in the morning to
make sure the day belongs to us." Well,
promptly on the appointed hour he drove up
to the Clift Hotel, in one of the most beautiful
sedans I've ever seen. In the back seat I found
his lovely wife, Pearl, and his daughter, Tholen,
a charming little lady of eleven. His son, Neil,
whom I danced on my knee some eighteen
years ago and who is now preparing to enter
college, didn't show up. But the disappoint-
ment was tempered somewhat when I found
that Neil was off to the mountains in his own
car with a very charming co-ed and fellow
student, and who of us, looking back over
twenty years, would blame Neil for passing
up a man he hardly knew especially when youth
and the byways were calling?
It was on a Sunday and what a day—never
was there a bluer sky or more sparkling sun-
shine or a softer breeze. It was perfect. 1
settled myself in the luxurious cushions with a
pocket full of mild cigars, pleasantly antici-
pating what I knew would follow, for Charley,
when out for pleasure, enters into it with the
same enthusiastic zest as he does when making
a business deal. Those of my readers who know
him will appreciate what I mean.
We motored out Geary street through a wall
of beautiful business blocks and apartment
buildings, all aglow in the Spring sunshine, and
when we came to Van Ness avenue we turned
127
Always (Irving Berlin)
Remember (Irving Berlin)
I'd Find You)
Gimme a Little Kiss (Will Ya—Huh?)
Poor Papa (Has Got Nuthin' at All)
But I Do (You Know I Do)
Say It Again
Tonight's My Night With Baby
I Found A Bound About Way to Heaven
In the Middle of the Night
Then I'll Be Happy
I Never Knew
That Certain Party
I Wonder Where My Baby Is Tonight
What! No Women
Pining For You
Somebody's Eyes
Chinky Butterfly
He Ain't Done Right by Nell
What Am I Supposed to Do?
The Wind Blew Thru His Whiskers
Cecilia
I Wish't I Was in Peoria
Yes, Sir! That's My Baby
Oh, How I Miss You Tonight
The Roses Brought Me You
Yearning
Waltzing the Blues Away
Miami, You Owe a Lot to Me
When Autumn Leaves Are Falling
Take This Rose
Tell Me Why You and I Should Be Strangers
The Day That I Met You
—
—
BOOKS THAT SELL
X
—
New Universal Dance Folio
No. 11
Edition Extraordinary—Just Out
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
to the right and soon had a gorgeous view of
the bay, all dotted with sailing boats, and in
between was the majestic steamer "Yale" headed
through the Golden Gate on her way to Los
Angeles. At this point we turned to the left
through the Presidio and at Baker street stop-
ped in front of a pretty pink bungalow, the
home of Charley's charming secretary, Miss
Sally Simpson.
You see, Charley, as I have said before, never
forgets a single point in making one's visit
complete and he gave as an excuse to ease my
embarrassment that Miss Simpson was always
eager to meet the representative men of our
industry and that she insisted on heing with us