Music Trade Review

Issue: 1926 Vol. 82 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
MAY IS, 1926
200,000 Musicians
Saw This Advertisement
Our advertisements have appeared in the leading
magazines with a circulation among 200,000 Mu-
sicians and orchestra leaders.
Are you prepared to fill orders in your locality?
We will send you gratis as many violin thematic book-
lets as you require. Fill out
AMERICAN COMPOSERS. INC.
coupon or drop us a line.
45 W. 45th St., NEW YORK
AMERICAN
COMPOSERS, Inc.
Henry Waterson, Pres.
45 W. 45th St.
first
violin
NAME
ADDRESS
CITY
STATE.
New York
100,000 Copies First Printing of New
Berlin Number "At Peace with the World"
Since That Time Presses Have Been Busy Keeping Up With the Orders—Publishers Expect It
to Be One of the Greatest Successes That Irving Berlin Has Ever Written
«< A T PEACE WITH THE WORLD," the
•**• new Irving Berlin number, was deliv-
ered to the Irving Berlin, Inc., offices in New
York by a steward on the S. S. "Leviathan."
It was placed in his care by Irving Berlin, who
was anxious to have it in the hands of his pub-
lishers nl ;IH eariv clat<\ In a recent interview
Please send me FREE OF CHARGE
thematies of your publications.
No doubt there are many people in the coun-
try who are interested in knowing how Irving
Berlin and Ellin Mackey are enjoying their
European stay and whether they are as happy
as anticipated. In his new song, "At Peace
With the World," Irving Berlin seems to answer
all these questions. The publishers expect to
make it one of the biggest successes Berlin has
ever written, and have arranged an energetic
campaign to exploit the song. They will doubt-
less find a responsive public.
"Keep One Hour to
Remember Me" Goes Big
New Enoch & Sons Ballad by Callahan and
Grey Receiving Good Reception
One of the newest ballads of the better grade
was recently heard over the radio when Am-
brose Wyrick, popular radio tenor and Gennett
record recording artist, sang "Keep One Hour
to Remember Me" over station WUJ, Chicago.
Although the number has been off the press
for a short time, the reception given it by
artists in all sections of the country has been
most cordial and there have been some gratify-
ing advance orders which has convinced the
publishers, Enoch & Sons, that their confidence
in "Keep One Hour to Remember Me" was not
misplaced.
Irving Berlin
No doubt the fact that J. Will Callahan and
in London he told a correspondent that he Frank H. Grey are the writers of "Keep One
thought the public was ready to return to old-
fashioned ballads. This was evidently his con- Hour to Remember Me" has aided considerably
ception when writing his latest offering, for it in the early welcome this song has received.
is a song of home, peace and happiness. Irving Both of these writers are well known and are
Berlin evidently was in an entirely different responsible for many successes. As a team
mood when writing "At Peace With the World" they have produced some very active and
profitable numbers.
than when he wrote syncopated numbers.
When the manuscript arrived at the offices
of Irving Berlin, Inc., it was immediately played
and aroused the enthusiasm of the entire staff.
"Sweet Dreams" is the title of a new waltz
The title page was hurriedly made, plates en-
graved and the song rushed to the printers, by Phil Boutelje and Clarence Gaskill, published
who in record-breaking time delivered close to by the Edward B. Marks Music Co. Mr. Bou-
100,000 copies of "At Peace With the World" to telje is one of Paul Whiteman's arrangers and
the Berlin offices on the following Monday. contributed a successful number to the Marks
Since that time the presses have been kept busy catalog earlier this season in the European
catching up with advance orders.
novelty, "Tiny Town," which he Americanized
'Sweet Dreams" New Waltz
and orchestrated.
ber of successes
added importance
writer of several
"Vanities."
Clarence Gaskill has a num-
to his credit and assumed
this season by being the
numbers in Earl Carroll's
Max Stark Now Is Clark,
Inc., Directing Head
Firm to Be Active Factor in Popular Field and
to Continue Exploitation of Its Catalog In-
tensively
Readjustments have taken place in the plans
of Frank Clark, Inc., the popular music pub-
lishing firm with headquarters at 1587 Broad-
way, New York City, and announcements have
been made that the firm would not only con-
tinue to be an active factor in the popular field
but would continue the exploitation of its cata-
log along the intensive lines inaugurated by the
late Frank Clark.
Max- Stark, former head of Stark & Cowan,
Inc., and a well-known figure in popular circles,
with long experience as a publishing executive
and professional manager, is now the directing
head of Frank Clark, Inc.
The songs "Burgundy," "Roses," "Wanna Go
Back Again Blues," "Coal Miner's Dream" and
the several others this house has sponsored will
be continued in their prominent positions in the
Frank Clark, Inc. catalog.
Mills Song Widely Sung
Among the prominent singers featuring the
Jack Mills, Inc., song, "So Is Your Old Lady",
are Belle Baker, Sophie Tucker, Van and
Schenck, Dolly Kaye, Cross and Healy, Brookes
John, Will Mahoney, Rae Samuels and others.
This is enough evidence of its success as an
attraction. The sales of "So Is Your Old Lady"
have been steadily mounting and bear indica-
tions of being the biggest success Jack Mills
has issued for several years and that really
means a great deal.
The Burns Music Shoppe, at 606 Main street,
Daytona Beach, Fla., of which L. R. Burns was
the sole owner, was take'n over on May 1 by the
Byrnes Piano Co., Inc. It is understood that
Mr. Burns will not be connected with the new
concern.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge to men who desire positions.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 15, 1926
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
45
The Music Trade Review
popularity with indications that it, too, will be
big in a sales way during the Summer. "Nea-
politan Nights," while somewhat an old num-
ber, has better than average popularity and this
accounts for its continued activity.
In speaking of Fox successes it is appropriate
to remark on the powers of "Nola" to attract
attention and sales. These have been mounting
steadily and in some parts of the country "Nola"
is still reckoned as among the outstanding
sellers.
Sheet Music Dealers
Meet June 7 and 9
Music Publishers' Association of the United
States to Hold Meeting Week Later
Can't Go Vto
f FEIST; '
HORSES
SWEET MAN
WHAT A MAN
SITTIN' AROUND
SLEEPY TIME GAL
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
THE SONG OF THE SEA
AFTER I SAY I'M SORRY
BY THE SIGN OF THE ROSE
LONESOME MELODY O' MINE
SO DOES YOUR OLD MANDARIN
SUPPOSE I HAD NEVER MET YOU
LET'S TALK ABOUT MY SWEETIE
FIVE FOOT TWO, EYES OF BLUE
SHE'S A CORN-FED INDIANA GIRL
DON'T WAKE ME UP (Let Me Dream)
I'M SITTING ON TOP OF THE WORLD
TOO MANY PARTIES AND TOO MANY
PALS
SHE WAS JUST A SAILOR'S SWEET-
HE A AT
I NEVER KNEW HOW WONDERFUL
YOU WERE
The dates of the annual gathering of the Na-
tional Association of Sheet Music Dealers to be
held in New York City have been "set for June
7 and 9 although the Musie Publishers' Asso-
ciation of the United States meets a week later.
This date of the dealers' body ...was originally
based upon the assumption that the gatherings
would be held at the time of the National Con-
vention of the Music Industries at the Commo-
Century Music Pub. Go.
Write for Dealers' Price
dore Hotel, New York.
235 West 40th St.
New York
It is judged now that it is too- late to change
the date of the National Association of Sheet
Music Dealers' gathering. Many dealers have
"Love Bound" Campaign
already made their arrangements and quite a
to Be Continued few of them invariably attend the Music Indus- The number has come in for some favorable
tries Convention anyhow.
Fox Organization Also Working on "Dream of
From present indications it would appear that comment from newspaper reviewers in several
Love and You" and "Neapolitan Nights"— the National Association of Sheet .Music Deal- cities.
"Nola's" Popularity
ers will have well-attended sessions. The pro-
gram to be followed, or at least tentatively ar-
New Marks Number
The Sam Fox Publishing Co., of New York ranged, is most interesting and will doubtless
and Cleveland, O., which arranged a national attract many dealers.
The Edward B. Marks Music Co. has just
sales drive on "Ten Days of Love Bound" from
announced a new popular song, entitled "I Long
April 20 to 30, is continuing its activities on this
to Belong to Someone" (Who Longs to Belong
success. While the interest in "Love Bound" "Losses vs. Profit" in
to Me). The number is to be exploited by the
reached a great height during the recent cam-
publisher during the balance of the Spring and
the
Ditson
"Trade
Notice"
paign, the publishers feel that the song has
Summer months. The writers are Al Bryan,
shown so much merit that they are justified in Monthly Issue of Ditson House Organ Has Abner Silver and Max Prival, well known for
keeping up interest throughout the coming Sum-
their previous work.
Some Good Thoughts for Live Dealers
mer.
In addition to "Love Bound" the Fox organ-
The "Trade Notice," issued monthly by the
Recent Berlin Successes
ization is campaigning on "Dream of Love and Oliver Ditson Co., outlining its novelties, inva-
You" and "Neapolitan Nights." The first of riably carries editorially some constructive bus-
Among the songs in the Irving Berlin, Inc.,
these is just coming into its own in the way of iness thoughts or sales h'elps. Much of this ma-
catalog which are having an active sale is the
terial the Ditson clientele undoubtedly finds val- novelty "Poor Papa." This, together with the
uable. In its May list it carries.^' particularly ballad "I'd Climb the Highest Mountain" (If
effective message under the caption "Losses vs. I Knew I'd Find You), and the comedy song,
Profits," which is worth repeating.
<:
"Gimme a Little Kiss" (Will Ya? Huh?), are
"Many business men pride themselves upon among the Berlin newer offerings coming along
their ability to accept losses with a smile as in great shape.
the hallmark of a good sport, for d!d not^Elhi
Wheeler Wilcox write,
; ;
'The man worth while
Is the man who can smile
When everything goes dead wrong.'
"We are willing to subscribe to the popular
belief, if everything is done that can be done to
HARMS.INC. 62 W 4 5 T H ST. N.YC.
avoid losses, but if indiscriminate credit is given
AS LONG AS YOU LOVE
to customers who have no moral right to ask for
ME TO-DAY
or to accept credit, then the business man who
grants such credit and loses is not a good
l e t the Rest of the World Go By"
sport but should be examined as to his sanity.
b& the, Same Writer'
"Do not make the mistake of assuming that
ERNEST R . BAXL
everyone is a good risk until you h;ave proved
Lyric ^ PAUL CUNNINGHAM
to the contrary. Proceed on the plan that those
who object to giving business references are
liabilities and not assets.
ROSES OF PICARDY
"Start right and open accounts only with
THEWDRLOISWAITING^SUNRISE
those who meet requirements as a good risk. It
INTHE GARDEN OFTD-MORROW
takes courage to do this, but it pays, for your
customers
will be the very salt of the earth."
THE SONG OFSONGS
STOCK-UP
LEO
Stow Me
The \Nay
1o Go Home
LET the END of
EWORLD CONE
TO-MORROW
AMERICAS POPULAR
BALLAD SUCCESSES
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
New Jack Mills Number
"My Dream of the Big Parade," by Al Dubin
and Jimmie McHugh, is* being published by
Jack Mills, Inc. It was-written as a companion
piece to the photoplay, "The Big Parade," and
will be exploited in conjunction with the ex-
hibition of that picture throughout the country.

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