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THE
JANUARY 9, 1926
MUSIC
TRADE
35
REVIEW
the point that the dealers expect. The trade
knows that when it sees a 'Bull's Head' stamped
into a case it is receiving the best possible case
and we realize that in this we have a big
Edward Felsberg, Head of Felsberg Co., Em- responsibility."
In the Felsberg factory there are now nearly
phasizes the Growing Importance of Quality
a hundred skilled operatives working under the
in Cases
supervision of Mr. Felsberg, who, although he
NEWARK, N. J., January 4.—That musical instru- started in the business after a successful career
ment sales are increased by the use of good in the financial field, has by constant application
cases is the contention of Edward Felsberg, and much hard work secured an intimate knowl-
president of the Felsberg Co., manufacturer of edge of every detail of his business. The fac-
"Bull's Head" cases for musical instruments, tory now has complete modern machinery and
Spring and Cross streets. This company has equipment in every respect.
made a great success of the case-making busi-
"Bull's Head" cases are sold by dealers in
ness by specializing in the art of making cases every part of the United States and a consider-
that are in keeping with the high-grade instru- able export business is also maintained. The
ments now being sold. Realizing the impor- cases are handled by all the leading jobbers.
tance of this factor Mr. Felsberg has insisted The products include cases for violin, viola,
upon keeping his cases up to a high level of banjo, banjo-ukulele, guitar, mandolin, saxo-,
quality, with the result that his business has phone, clarinet, cornet, trumpet, trombone and
expanded to the point where the firm now drum, as well as such items as cornet satchels,
occupies over 25,000 square feet of floor space drum-stick cases, drum and music stand cases,
in a thoroughly modern and constantly busy fac- cymbal sacks, music bags, cases and rolls, bass
tory.
and snare drum slings, shoulder straps, leather
"Strict adherence to quality ideals has made and web drum slings, waist belts, handles and
possible the growth of the Felsberg Co.," de- case hardware.
clared Mr. Felsberg to a representative of The
Review recently. "This means eternal vigilance
in the selection of the raw materials that go into
the finished product and careful supervision of
LOUISIANA, MO., January 4.—The Parks Music
the methods pursued in the construction of the House is reporting increased sales through
cases. This is a costly procedure, but we have the use of an effective sales plan which is in-
found that the trade appreciates it in the long teresting the young people in music and musi-
run.
cal instruments. This store has engaged the
"This company has the tradition of over thirty services of Miss Ruth Morse to teach music to
years to maintain in keeping its products up to a class of Louisiana girls. The course covers
twelve weeks.
Good Gases Promote Sales
of Musical Instruments
Small Goods Salesman
We have an opening for a competent
roadman acquainted with the trade in
New York State. Write us giving expe-
rience and past record. All correspond-
ence confidential.
The Fred Gretsch Mfg. Co.
60 Broadway
Brooklyn, N. Y.
Teaching Increases Sales
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
Watch for the announcement
soon to be made
of the new
Lemeir Shoulder Pad
0
OLIVER D1TSON CQ
BOSTON, MASS
(Qcsp)
Manufacturer*
Importers and Jobber* of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
Our dealer proposition is particularly attractive.
Liberal discounts.
ESTABLISHED 18S4
The Holton Agency Franchise becomes more valu*
able each year. Write us about it.
Musical Merchandise
Trimmings of Quality
FRANK HOLTON & CO.
Manufactures of Holton'i—America's Greatest Band Instrumntl
S6j CHURCH ST., ELKHORN, WIS.
Hoops, Brackets, Nuts, Pegs, Tailpieces,
Armrests, Resonators, Tuning Forks,
Tambourine Jingles, Hawaiian Steels
DURRO
Hardware and Trimmings
for Ukulele and Banjo Ukes
Patent Heads for Banjo, Man-
dolin, Guitar and Violin
WM. LEWIS & SON
Waverly Musical Products Co., Inc.
Chicago
Restores original fin-
ish without eating
into the plate with
acids. Removes dirt
and tarnish instantly.
Retails at 25 cents for a handsome metal box, con*
taming four ounces of polish.
for Violin
"The greatest little invention"
for comfort in violin playing
ever put out.
207 So. Wabash Ave.
A polish so pure you
can use it as a tooth
wash.
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
A Dependable Source of Supply
71-73 Tenth St. Long Island City. L. I.
VIOLINS
BOWS
STRINGS
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
SEND FOR TRADE PRICE LIST OF
201—"Bugle Band," genuine Koch
Harmonica. 10 double holes, 40
reeds, brass plates, heavy convex
finely nickel-plated covers full
octave tuning. This is the choice
of experienced players. Like
all Koch Harmonicas, guaranteed
perfect in tune. Each instrument
is packed in a hinged box with
embossed lettering. Per dot., $2.70
for
Violin,, Viola,
'Cello and Bass
MULLER * KAPLAN
1S4 East 85tk St.. N. Y.
Gold Medal Strings
for musical instruments
Gold-plated St*«l and
Wound Strings
Gibson Musical String Co.
ANDS KOCH, Inc.
Shipping and Stock Room
Of fie* and Show Room
1133 BROADWAY. NEW YORK
Write for Catalog and Price*
NEW DORP. S. I.. NEW YORK