Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Music Trade of the Golden Gate,
One of the Country's Greatest Cities
SONGS THAT SELL
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Requires Several
Articles to Tell of AH He Found There, of Which This Is the First
Always—(Irving Berlin)—New.
Remember (Irving Berlin)
Don't Walt Too Long- (Irving Berlin)
Venetian Isles (Irving Berlin)
CAL., April 28.—Fasci-
S AN nating FRANCISCO,
San Francisco, the city by the Golden
Here are a few dates you should know about.
In 1822 Mexico and California became inde-
Gate, captivates the stranger who sees it from
pendent of Spain. In 1835 President Jackson
the bay by the vivacity of its landscape, long
offered to buy northern California.
In 1849
before revealing any of gold was discovered. By 1850 the gold yield
i t s i n t i m a t e lure. was $3,000,000 per month. The population im-
Whether you approach
mediately increased to 20,000, and the city was
in the early morning or
incorporated. In 1850 California was admitted
at night the buoyancy
to the Union.
of San Francisco is
They say in San Francisco the sun never
manifest.
Getting off
scorches and the water never freezes. Com-
at the Ferry Building,
merce shows that the metropolitan area has a
in another moment you
population of over 1,100,000, about 30 per cent
are in the surge of
of the population of California. There are so
Market street, where
many beautiful sights in and about San Fran-
an invisible presence
cisco it is hardly possible to name them all.
dances b e f o r e y o u r
A visitor must give himself plenty of time when
footsteps as you sense
he visits here. As Kipling wrote: "The only
the animation of the
bad thing about San Francisco is that it is hard
thoroughfare. It is the
to leave." There are more one and two day
Maurice Richmond
spirit of San Francisco
tourist trips of thrilling interest to be enjoyed
weaving its debonair spell. San Francisco, keen
from San Francisco than from any other city
and serious, modern as New York, thundering
in America.
with traffic, glorious with its beautiful parks
A city's business temperature is recorded by
and its countless ocean vista, rich in its mission
the thermometer which registers bank clearings,
history and the colorful days of '49, is one of
postal receipts, real estate sales and other indi-
those happy discoveries that produces enchant-
cations of business health. San Francisco pre-
ment after enchantment to fill each day. Bear
sents the most gratifying report for 1925 in
in mind, in the words of Frank Norris, there
several branches, breaking all previous records.
are just three big cities in the United States that
Practically each department of her business
are story cities—New York, of course, New
activities shows a highly satisfactory increase
Orleans and San Francisco. San Francisco Bay
over the previous year.
is the greatest landlocked harbor in the world.
There will be no water shortage in San Fran-
Sunset from Land's End is a sight long to be
cisco this year. Rain is worth more to Califor-
remembered. As the sun sinks into the horizon
nia than all her gold, silver and copper; than
in its varied and fantastic tints, the gate be-
all her corn and wine. In short, it is simply
comes truly one of gold.
indispensable. "Let it rain, let it pour."
On the very fringe of San Francisco's retail
Sherman, Clay & Co.
shopping district you will see the pagoda gables
The key to the city was in my possession
of San Francisco's Chinatown overhanging the
long before I reached San Francisco. Ed Little,
street and pointing the way to the largest
the head of "everything in music" at Sherman,
Chinese colony outside of China. Restaurants
Clay & Co., had forwarded it to me at Portland.
serve tea and all sorts of favorite Chinese
Sherman, Clay & Co. need no introduction to
dishes, but hope not for the "opium den," be- the industry. Space will not permit my going
cause it isn't here. Chinatown is particularly
into detail as to the activities of this firm; be-
interesting at night and visitors may wander
sides, I have already reviewed many of their
about at will in what is still the most inter-
branches, which are all patterned after this, the
esting foreign quarter in the United States.
main office.
Like Rome, San Francisco is built on seven
The Shasta Limited brought me in to San
hills. These make the city picturesque, seeming
Francisco just in time to have Ed take me to
to jut up out of the Pacific with a thrust of
lunch, and he did it—voluntarily. During the
eternity. Ocean Beach and Sea Rock are of
lunch T had a splendid opportunity to get some
never-failing delight to the visitor. It is San
facts from him about their business. He told
Francisco's Coney Island, a Mecca for holiday
me they were operating nine retail departments,
crowds.
complete from A to Z—"everything in music"—
All the musical dialects of Italy are spoken
specializing in all branches of the sheet music
on the streets of the Latin quarter, French,
line. They've set their goal to do over a mil-
Portuguese and Spanish, but seldom a syllable
lion-dollar retail business during 1926. In pro-
of our own speech except from those of the
motions for more important positions, Ed al-
rising generation. This is the most densely
ways gives his own men the preference. He
populated section of San Francisco outside of
feels he knows their true value and possibilities.
Chinatown. Here you may wander for blocks
Ed Little is perfectly satisfied with the net
without seeing an English name on a sign.
marking, one-price system and says that it has
Then I'll Be Happy
I Never Knew
That Certain
Party
In the Middle of the Night
—
—
—
I Wonder Where My Baby Is To-night
Poor Papa (Has Got Nuthin' at All)
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
Gimme a tittle Kiss (Will Ya-Huh?)
Tentin' Down In Tennessee
But I Do (You Know I Do)
What!
No Women
Pining- for You
-
Somebody's Eyes
Chinky Butterfly
Say It Again
He Ain't Done Right by Nell
What Am I Supposed to Do?
E
The Wind Blew Thru His Whiskers
Cecilia
I Wish't I Was in Peorla
Yes,
Sir! That's My Baby
Oh, How I Miss You To-night
The Roses Brought Me Yon
Yearning
Waltzing the Blues Away
Miami, Yon Owe a T^nt to Me
When Autumn Leaves Are Falling
Take This Rose
Tell Me Why You and I Should Be Strangers
The Day That I Met You
BOOKS THAT SELL
New Universal Dance Folio
No. 11
Edition Extraordinary—.Just Out
X
—
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
liUcky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
worked very successfully with them. With the
exception of one or two isolated complaints
which have been reported, there has been per-
fect acceptance of the new plan. Ed further
stated that there should no more be a discount
on sheet music than on any other article of
musical goods. "As a matter of fact," said Ed,
Most Popular Music Books—
always featured and displayed by good dealers everywhere
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
42