Music Trade Review

Issue: 1926 Vol. 82 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
45
The Music Trade Review
APRIL 24, 1926
The Technical Department—(Continued from page 44)
Wrest Plank Construction Discussed
by the Western Technicians' Meeting
Organization to Preserve and Publish Stenographic Reports of Meetings in the Form of Trans-
actions—Association to Be Represented at the Annual June Convention
/CHICAGO, 111., April 17.—Among other im-
^portant matters brought to the attention of
the members of the Western Executive Com-
mittee of the National Piano Technicians Asso-
cfetion at the regular monthly meeting held at
the City Club of Chicago on Friday, April 16,
was a lengthy discussion on "Wrest Plank Con-
struction" which brought up many interesting
points that will be discussed at the next meet-
ing on May 21.
Before the subject of "Wrest Plank Con-
struction" was brought up, Wm. Braid White,
chairman of the meeting, made several im-
portant announcements, among others the mat-
ter of lumber in connection with the music
industry. A letter was received from Frank P.
Cartwright, engineer of the National Lumber
Manufacturers Association, who was invited to
attend the meeting, but as he was unable to do
this he made some concrete suggestions on this
problem. He stated in his letter, which Mr.
White read to the members, that the National
Lumber Manufacturers Association has under
consideration a rather extensive trade exten-
sion program which includes as corollaries the
better utilization of wood, the improvement of
lumber and forest products generally from the
viewpoint of the consumer, and the develop-
ment of new and specialized markets.
He further pointed out that one of the essen-
tial steps in bringing about such improvements
is an intelligent appreciation of the needs of the
consumer, and as he understands the piano man-
ufacturers are experiencing some difficulty in
securing the amounts and kinds of special woods
necessary for their purposes, he asked that the
National Piano Technicians Association pre-
pare and submit to his Association a state-
ment of its needs along the lines mentioned.
The statement should include requirements as
to species, grade and preparation of wood for
piano construction, of needed substitute species
for those no longer readily available, and any
other points regarding which it seems the lum-
ber association might be able to furnish infor-
mation.
T. A. Johansen, superintendent of the Cable
Company, then moved that a committee be ap-
pointed consisting of members of the Tech-
nicians Association to co-operate with the Na-
tional Lumber Manufacturers Association along
the lines outlined in the letter from the Asso-
ciation. This motion was unanimously adopted
and the chairman will appoint a committee of
three or four men to carry on the work.
It was then announced by the chairman that
he was asked by the Western Society of
Mechanical Engineers to invite the members of
the Association to a meeting of the Society
which will be held on April 19 at the Monadnock
Block and which will take up wood-working
problems from an engineering standpoint. The
principal feature of the evening will be an illus-
trated lecture on piano construction as an en-
gineering problem and the cross section of a
Steinway grand will be used for demonstration
purposes.
Other important announcements included the
meetings of the National Lumber Manufacturers
Association, which were held in Chicago at the
Congress Hotel on April 22 and 23. It was also
announced by the chairman that next month
two important meetings will be held in Wash-
ington by the National Committee on Wood
Utilization and that, as he had been invited to
attend the meetings as representative of the
music industries, he would represent the Na-
tional Piano Technicians Association and asked
for expressions from the members as to what he
could do for the Association or any subject per-
taining to the industry.
It was also decided to have several members
represent the Western interests of the Associa-
tion at the annual convention of the music
industries next June. The meeting was then
given over to the discussion of "Wrest Plank
Construction," led by an interesting paper pre-
pared by L. C. Hoskins, superintendent of the
Miessner Piano Co., in which he brought up six
important points on this subject as follows: The
resistance of the wood to the tuning pin; how
may this resistance be best secured; what type
of maple is best suited for wrest planks; what
is the proper moisture content; shall the wrest
plank be exposed or covered; and what glue
shall be used.
Mr. Hoskins explained tests that he had made
over a period of a year on these subjects. At
the conclusion of his paper Walter F. Hauschild,
of the Hobart M. Cable Co., submitted written
comments on this subject, while T. A. Johansen,
of the Cable Company, and other members
spoke impromptu. Eugene Flint, of the Henry
Wilhelm Co., discussed the question from the
standpoint of a glue manufacturer.
It was then agreed that the papers be read,
and the suggestions and comments made at each
meeting should be taken down stenographically
and a transcript of the entire proceedings be
prepared and sent to members, prospective
members, trade papers and all interested in
these subjects.
At the next pre-Convention meeting to be held
May 21 the wrest plank discussion will be re-
sumed where it left off at the last meeting. The
transactions, it is hoped, may later be published
for the benefit of the industry in permanent
form.
The following members were present: F. J.
Weiser, Wickham Piano Plate Co.; Ben Strub,
Standard Pneumatic Action Co.; C. L. Hoskins,
Miessner Piano Co.; Wm. Braid White, Music
Trade Review; Eugene Flint, H. G. Wilhelm
Co.; Chas. Plate, Standard Felt Co.; R. J. Horn,
H. G. Wilhelm Co.; J. F. Marshall, American
Felt Co.; T. A. Johansen, Cable Company, and
Chas. Deutschman, National Association of
Piano Tuners.
Reforestation Program
Described by Jardine
Secretary of Organization Speaks Before the
National American Wholesale Lumber Asso-
ciation
ATLANTIC CITY, N. J., April 16.—Forest deple-
tion is causing a tremendous annual loss and
presents a problem the solution of which is of
vital interest to the American people, according
to Secretary of Agriculture W. M. Jardine, who
addressed the annual convention of the National
American Wholesale Lumber Association at
We Are Specialists in
High Grade White Eastern
SPRUCE
BAR STOCK
HAMMER MOULDINGS
Let us know your requirements
GEORGE LOUGKS
Dolgeville
New York
the Ambassador Hotel in this city this evening.
With regard to reforestation, Secretary Jar-
dine urged growing of timber as a crop on
cut-over lands throughout the country and ac-
quisition of such lands and reforestation by the
States.
"The Government," he said, "has so far bought
2,690,000 acres of forest land, and during the
next ten years, according to present plans, hopes
to buy 500,000 acres in the Northeast, 3,000,000
acres in the Appalachian, 2,500,000 acres in the
South, and 2,500,000 acres in the Lake States.
The McNary-Woodruff bill now pending in
Congress will, if passed, make some such pro-
gram possible."
Secretary Jardine declared that in addition to
public forestry large-scale industrial forestry is
a "feasible and worth-while undertaking which
will furnish an attractive investment for Ameri-
can capital."
H. B. Coho, of New York, secretary of the
New York Lumber Trade Association, asserted
that the " 'woodman spare that tree' sentiment is
'bunk,' and is doing untold harm to the lumber
industry."
"We must cut trees or they will crowd us out
of the country," he said. "We have plenty of
lumber for our needs and should use it."
Fight Lumber Substitutes
ATLANTIC CITY, N. J., April 17.—A million-dollar
advertising campaign to combat inroads made
by lumber substitutes into the lumber business
ivas planned at the annual convention of the
National American Wholesale Lumber Associ-
ation, at the Hotel Ambassador April 15-17.
The announcement was made here to-day by
W. W. Schupner, of New York city, secretary-
manager of the association. The advertising
proposal will be presented by Wilson Compton,
of Chicago, secretary of the body, who will also
present a plan for raising the necessary funds
for the work.
IIIIII
•••II
Do You Want
the very best of Felts,
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Music Wire, Tuning
Pins, Player Parts,
Hinges, Casters, Ham-
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best of time?
Then order from us; our prompt-
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The American Piano
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110-112 East 13th St., New York City
IIIIK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
A Pilgrimage to Seattle, Wash., the
Metropolis of the Pacific Northwest
SONGS THAT SELL
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Requires Two
Articles to Tell of All He Found There, of Which This Is the First
Always—(Irving Berlin)—New.
Remember (Irving' Berlin)
Don't Walt Too Long- (Irving Berlin)
C E A T T L E , WASH., April 10.—The historic
^ Indian Chief, Seattle, was a friend of the
white pioneers and the father of the city bearing
his name. Seattle is the metropolis of the
charmed land of the
American
continent,
the Pacific Northwest.
In one generation it
has become one of the
w o r 1 d's
remarkable
cities, the population
estimated in round fig-
ures at 400,000.
Seattle and the Puget
Sound are the gateway
to the Far East and the
only
north
Pacific
American port f r o m
where passengers may
leave to go direct to
Maurice Richmond
the Orient. It is the
nearest American port to China, Japan and the
Philippines, the gateway to Siberia and the only
American port having direct steamer service to
Alaska. Seattle, like New York, is surrounded by
water on three sides, Puget Sound and the Paci-
fic Ocean on the west and north and Lake
Washington on the East. The lake is twenty
miles long and lies within the city limits. It is
connected with the Puget Sound by a ship canal
which gives Seattle a harhor frontage on both
salt and fresh waters. Atop the forty-second
story of the L. C. Smith skyscraper the onlooker
gets a splendid bird's-eye view of this wonder
city. The scenery of Seattle is incomparably
beautiful. Its setting with the vast circles of
towering snow-capped mountains .and great
bodies of water completes a picture of extraor-
dinary charm. Rainier National Park, five hours
from Seattle, is a peerless sort of spiritual com-
fort, mental and physical regeneration. No visi-
tor should fail to visit it. It is one of the most
developed of all mountain resorts.
Sherman, Clay & Co.
Sherman, Clay & Co., at Third and Pine
streets, is one of the links of the chain of these
stores on the Pacific Coast and is the furthest
Northwest. I had the pleasure of meeting R. E.
Robinson, general manager for the Northwest,
which includes Seattle, Tacoma and Spokane.
Realizing that Mr. Robinson is an extremely
busy man, though our conversation was most
interesting, I felt that I should take as little of
his time as possible. He made the fact known
to me that business in the Northwest was excep-
tionally good. "The actual report on the busi-
ness wound up for 1925," he said, "was beyond
our expectations, due practically to the fact that
business in every industry is good here. As for
our own business, we know that time has proved
that the judgment of our founders in determin-
ing our policy, that of giving our trade quality
in merchandise, accuracy and courtesy in serv-
ice, coupled with the one-price system of mark-
ing, has been the means of our continued
growth. It has become a well-known fact that
the general public on the Pacific Coast, dealing
with the Sherman-Clay stores, knows that it is
not experimenting. We are giving it value for
every dollar's worth of merchandise sold
throughout the year."
The manager of the sheet music department,
Charles J. Heinz, is a wiry and alert type with
more than fifty-seven varieties of ideas. Though
Charlie Heinz eats pickles made by his name-
sake, I have never seen him pickled. Charlie is
a native son of California. He started in the
music business in Oakland in 1914, with the
house of Sherman, Clay & Co. A few years
later he took charge of the music department in
the Oakland store. In the early part of August,
1922, he came up to Seattle to arrange the stock
and get that department in shape for the formal
opening in October of that year. This music
department is one of the largest of the entire
Sherman-Clay chain and carries every conceiv-
able type of publication. The full Schirmer line,
including the library, is the big thing with this
house. The octavo department has made re-
markable strides, particularly the educational
end of it. Mr. Heinz stated the net-no-discount
plan is working out splendidly for them, and
they make no exception to anyone. Part of their
service consists of prepaying transportation
charges or delivering all music ordered by teach-
ers and professional musicians. Last year the
music department showed an increase of about
40 per cent over the previous year. Their mail
order business is increasing rapidly. Charlie
Heinz must know something of the history of
Benjamin Franklin.
Here are some of Ben Franklin's ideals: "He
had more common sense than any other his-
torical character. He took advice, he severely
disciplined himself, he planned, he scheduled, he
dispatched, he kept records of standardized oper-
ations, standardized conditions." From my per-
sonal observation I think my friend, Heinz, is
carrying on his music business in just such a
manner. A good deal of credit is due to the
staff in the music department who are all thor-
oughly trained by Charlie Heinz. There are five
experienced girls and it gives me pleasure to
name them: Bernice Jadan, Peggy Garrett,
Pearl Dempsey, Leone Harris and Cleora Kiefer.
The girls are all working on a bonus plan based
on sales, which is worth while. That is why the
cash register rings so often. The slogan of the
department is "Service with a Smile."
Young Ronald Carpenter is also in the de-
partment, working in splendidly, assimilating
knowledge rapidly and he will undoubtedly at
some future date be at the head of another of
the Sherman-Clay departments. Heinz's former
assistant, Clayton Thewing, was promoted, sent
to Spokane and opened the new department
Venetian Isles (Irving Berlin)
Then I'll Be Happy
I Never Knew
That Certain Party
In the Middle of the Night
1 Wonder Where My Baby Is To-night
Poor Papa (Has Got Nuthin' at All)



I'd Climb the Highest Mountain (If I Knew
I'd Find You)
Gimme a l i t t l e Kiss (Will Ya-Huh?)
Tentln' Down in Tennessee
But I Do (You Know I Do)
What!
No Women
Pining for You
Somebody's Eyes
Chinky Butterfly
Say It Again
He Ain't Done Right by Nell
What Am I Supposed to Do?


The Wind Blew Thru His Whiskers
Cecilia
I Wish't I Was in Peorla
Yes,
Oh,
Sir! That's My Baby
How I Miss You To-night
The Roses Brought Me You
Yearning
Waltzing the Blues Away
Miami, You Owe a T,ot to Me
When Autumn I^pai'es Are Falling
Take This Rose
Tell Me Why You and I Should He Strangers
The Day That I Met You
BOOKS THAT SELL
New Universal Dance Folio
No. 11
Edition Extraordinary—Just Out
X
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De likes

Strum It With Crumit
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
A liittle Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Uueky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
there. From all indications and reports, he has
started off with' a bang. The Spokane depart-
ment at the present time is under the direction
of Charlie Heinz.
Here arc some of the salesmanship hints
which are included in the Heinz program:
{Continued on page 50)
MOST POPULAR—
The Music Books You See Everywhere
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hay den & Eldredge, Inc., Publishers, New York City
46

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