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44
The Music Trade Review
APRIL 17, 1926
200,000 Musicians
Saw This Advertisement
Our advertisements have appeared in the leading
magazines with a circulation among 200,000 Mu-
sicians and orchestra leaders.
Are you prepared to fill orders in your locality?
We will send you gratis as many violin thematic book-
lets as you require. Fill out
AMERICAN COMPOSERS, INC.
coupon or drop us a line.
15 W. 45th St.. NEW YORK
AMERICAN
COMPOSERS, Inc.
Henry Waterson, Pres.
45 W. 45th St.
Sousa Composition Window
Makes Immediate Sales
Auerbach Co., Salt Lake City, Ties Up With
Bandmaster's Appearance on His Anniversary
Tour
The Auerbach Co., Broadway and State
street, Salt Lake City, Utah, recently celebrated
the third of a century tour of John Philip Sousa
by making a special window showing of his
i
i
id? • •
"Sweet Child." At the Majestic Theatre Cecil
Teague, master organist, is usfng the same num-
ber as his principal theme. Chuck Whitehouse,
at the People's Theatre, is featuring "Someone
to Love," and at the Columbia Theatre Abbie
Howard, dramatic soprano, accompanied by
Harry Linden and His All-Star Orchestra, is
using the Remick "Alabama Cradle Song." At
the Rivoli this number is being used with very
attractive slides. At the Blue Mouse, Vincent
Knowles and His All-Artist Orchestra featured
the new Remick fox-trot, "Tamiami Trail." Mr.
Sklare reports business as excellent and all num-
bers in big demand.
Carl Fischer, Inc., Plan Proves Popular With
Dealers—"Playhouse Music Series for Piano"
This Month's Feature
'sqv>-\jll
Carl Fischer, Inc., through its wholesale trade
department, arranged earlier this year in con-
junction with its monthly announcements a spe-
cial discount on some of its staple publications.
The results achieved through this offer proved
Auerbach Sousa Display
so healthy that the wholesale department has
compositions. The display was one of the most decided to make a similar offer each month. The
attractive that have been arranged this season latest of these was the "Playhouse Music Series
and Lucille Darton, of the firm, states that it for Piano" at stock offer rates, the notice being
was productive of excellent results, creating a sent out recently.
large sale of the Sousa compositions.
This new. method of livening up the sales of
As a background, as can be seen in the ac- standard publications and giving the dealer an
companying reproduction, a life-size framed opportunity of an added profit should meet with
figure of John Philip Sousa appeared. This gave the general co-operation of the trade.
Such
it the effect of being reproduced in oil. publications had a steady sale and there is no
Attractively arranged in the foreground and on gamble on the part of the retailer in enlarging
cither side were the title pages of his old and his stock. It does, however, give him an addi-
new compositions, including such offerings as tional discount, which doubtless is always appre-
"The Black Horse Troop," "The National ciated. For the publisher it encourages the ex-
Game," "Ancient and Honorable Artillery Com- ploitation and display of worth-while publica-
pany" and "Nobles of the Mystic Shrine."
tions.
Remick Numbers Widely
Featured in Portland
I. E. Sklare Has Local Theatres Using Many
Numbers From the Remick Spring Catalog
April 8.—I. E. Sklare, the
hustling manager of the Portland Remick Song
& Gift Shop, has tied up with nearly every
theatre conductor and dance orchestra in the
city who are featuring Remick numbers. At
the Hippodrome Copen's Orchestra is featuring
PORTLAND,
ORE.,
CITY
first violin
STATE.
New York
Fischer Special Discount
to Be Monthly Feature
r
I'lease send me FREE OP CHAItGE
tlutmatirs of your publications.
Active Berlin Sellers
Among the new songs in the catalog of Irv-
ing Berlin, Inc., which are active sellers during
tlie Spring season are "I'd Climb the Highest
Mountain" (If I Knew I'd Find You) and "Poor
Papa" (Has Got Nuthin' At All). These, to-
gether with "Always," "Then I'll Be Happy,"
"I Never Knew" and "That Certain Party," are
keeping the sales and shipping departments of
the Berlin Co. on their toes in responding to
demands.
Feist Issues Second
Folio for Saxophone
Success of Feist in Series Leads Publishing
Firm to Issue Second—Unique Arrangements
Attract
The first saxophone folio issued by Leo Feist,
Inc., called Saxophone Folio No. 1, aroused so
much attention and made so many sales that
the publishers evidently are filling a great need.
This success also has justified them in issuing
Feist Saxophone Folio No. 2. These publica-
tions are chiefly noted for the fact that they
combine the music for three saxophones with
piano accompaniment arranged in such an origi-
nal manner that the various instruments find
each part readily available for their purpose. The
new folio has as its contents such numbers as
"Sleepy Time Gal," "Sitting On Top of the
World," "Five Foot Two," "Too Many Parties,"
"After I Say I'm Sorry," etc.
Opens Sheet Music Shop
PUEBLO, COL., April 10.—Mark McDonnell, well-
known musician and owner of the Arcadia, has
opened a sheet music shop in the Knight-Camp-
bell store opposite the Post Office. The music
shop is in the forepart of the store along one
side and is most attractively arranged. An en-
tire line of standard and popular music, teaching
pieces, etc., is being carried. The department
will be operated under the trade name "Mark
McDonnell's Sheet Music Shop at Knight-
Campbell's."
New Florence Number
The L. S. Florence Music Publising Co., 541
Middlesex street, Lowell, Mass., is the pub-
lisher of a new song called "When the Lilies of
the Valley Whisper Home Sweet Home." The
words are by Eva C. Hardy, and the music
is by Louis S. Florence, composer of the march
hit "The Battle Line of Liberty." "When the
Lilies of the Valley Whisper Home Sweet
Home" is in waltz time.
Amon-g the new numbers added to the cata-
iog of Sherman, Clay Co., of San Francisco, is
a new waltz song called "Always You're Near."
The words and music of this number are by
Ella Mae Goodrum. The song is being actively
exploited by the publishers who plan a big
campaign upon it.