Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUJIC TRADE
VOL. LXXXII. No. 16 Published Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N. Y., April 17, 1926 8I "«£. < £°SS Y°e«r ent "
A close manufacturing profit
is all Estey needs
only one way a
C9 piano maker can give you
Do you ever feel that the wholesale
price of many pianos represents too
much profit-and
a really big wholesale value —
and that's through volume. Volume, as applied to sales,
is a sadly neglected word in the piano business. But
we've dug it up and we are going to put it to work —
for you and for us.
We're bringing out for 1926-27 two new grand
piano casings that strike a new note in beauty. They
will do for your sales what "Body by Brewster" is doing
for motor car sales. But more about these designs later!
We're shouldering the load now; we'll cash-rin later.
These new models will give you all the advantages you
need to gain a new sales peak. Of course, we don't ex-
pect your sales to jump to this new level overnight.
But we're giving you fat value right at the start to help
you reach the peak more quickly.
This value is so big, and our margin is so small, that
we've got to get big volume before we begin to make
money. And the only way for us to get volume is to
ESTEY
too tittle piano?
help you sell more new Esteys;
t o m a k e t h e n e w Esteys y o u r
biggest profit-maker and the
favorites of your salesmen and your customers, too.
A larger profit for you —
from the start
We're going to make your profit larger by adding to
this big wholesale value a strong protection platform;
one price, equal terms for all — a cut in your financing
cost to 6% at the outside — a nationally advertised retail
price that will give you the full spread of profit.
And to help you make that larger profit on more
Estey sales than ever, you'll have a finer piano for your
customers — national advertising behind you — and a
liberal supply of tie-up advertising for your own use.
Doesn't that sound like business? We think it sounds
like more business!
More news to follow!
PIANO CO.
EXECUTIVE OFFICES
— 665 FirLh Avenue, New York
GRAND, PLAYER, UPRIGHT AND REPRODUCING PIANOS
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of March 3. 1879.