Music Trade Review

Issue: 1926 Vol. 82 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
The Music Trade Review
New Lehar Number
Announced by Marks
Viennese Composer Writes "My Little Nest,"
a Departure for Him in That It Is a Fox-trot
Franz Lehar, probably the most important
of contemporary Viennese composers, whose
operettas have been as popular in this country
as in Europe, has contributed a song to the
Edward B. Marks Music Co. catalog. It is en-
titled "My Little Nest" (Of Heavenly Blue)
and marks a new departure for Lehar, who has
been chiefly known as a contributor of waltzes
commencing with his "Merry Widow," inas-
much as his newest offering is a fox-trot.
"My Little Nest" is not only a fox-trot, but
it has plainly been adapted to that indefinable
American jazz rhythm. The American lyrics
for the number are by Dr. Sigmund Spaeth
and the combination in song form makes a high
class ballad and links up two important names,
one in Europe and one in America.
The Edward B. Marks Music Co. will make
"My Little Nest" a feature of the Spring cata-
log. The number lends itself readily to a variety
of forms. It probably will attain importance as
a strictly concert number for singers and
doubtless, too, will be played by many instru-
mental artists, but it will get its wider exploita-
tion through the fact that it is an appealing fox-
trot dance.
"My Little Nest" was originally in the comic
opera "Frasquita," in which it was a success, al-
though it appeared under a German title. Later
it is the intention of American publishers to
publish in American form the most beautiful of
the "Frasquita" waltzes as a follow-up to "My
Little Nest."
Interesting New Ballads
Issued by Boosey & Co.
Several Numbers in Latest List Already Being
Featured in Concert by Werrenrath, McCor-
mack and Other Prominent Singers
In announcing a series of new ballads, Boosey
& Co. make a particular feature of "The Little
Things That Tell," the music of which is by
A. H. Behrend, who will be remembered for his
"Daddy" and "The Gift," both of which have
achieved unusual importance and are still active
numbers.
The poem of "The Little Things That Tell"
is by Fred Bowyer and contributes fair share
towards making the number a cheerful, optimis-
tic encore offering. It doubtless will be pro-
grammed frequently during the coming and
many later seasons.
Three songs now being sung by Reinald
Werrenrath are also included in these Boosey
& Co. offerings—the "Tavern Song," a composi-
tion by Howard Fisher; "Tilda," by George L.
APRIL 10, 1926
Hatton, and "Spanish Gold," another Fisher
composition.
No Boosey & Co. list would be complete
without the inclusion of a ballad which has had
its American introduction by John McCormack.
The latest of these is "Through All the Days
to Be," the words of which are by Royden
Barrie and music by Barbara Melville Hope.
Others in this compilation of new issues are:
"A Summer Idyll," music by Michael Head;
"The Light I Love Best," words and music by
John A. Hopkins; "Jardin D'Amour" (Love's
Garden Gate); "March Winds," music by
Marjory Meade; "A Thrush's Love Song,"
words by Fred G. Bowles, music by Alison
Travers, and "Here's April," words by Dena
Tempest and music by Wilfrid Sanderson.
Ernest Ball Scores With
New Song at the Palace
"Let the End of the World Come To-morrow
as Long as You Love Me To-day" Enthu-
siastically Applauded at Every Performance
On the bill of the Palace Theatre last week
one of the headline acts was presented by
Ernest R. Ball and his company of singers and
players. Needless to say, this well-known
American
composer-entertainer
scored his
usual big success, something he has been doing
with great regularity for many years now. Spe-
cial interest was taken in his singing of his very
latest popular ballad success, "Let the End of
the World Come To-morrow as Long as You
Ten Bay&
LoveBound
"<^V*
APRIL
x^^
vJT
f||»
Get set! You will be called into action on April 20th
and for ten solid days thereafter you are to enjoy with
us a drive on our new popular hit—"LOVE BOUND."
During this ten day period every medium of publicity
will be concentrated on ''LOVE BOUND". Orchestras,
Singers, Radio Artists, Theatres, Organists and the en-
tire Musical Profession and Industry will cooperate in
this special drive.
Display cards, posters and title pages will be supplied
dealers to make big window displays during this ten day
campaign. TWENTY DIFFERENT MAKES OF
RECORDS AND ROLLS HAVE BEEN RELEASED.
Records, rolls and sheet music should be displayed to-
gether, wherever possible.
Tie up with our "TEN DAYS OF LOVE BOUND".
If professional song copies, vocal orchestrations, dance
orchestrations or song slides are needed for your local
theatres or professional people,—just tell us where to
send the material and it will be mailed promptly. Be
sure to get a local "plug"!
Above all, don't forget your window display. Ask for
display material when ordering copies on the order form
below.
SAM FOX PUBLISHING CO.,
CLEVELAND, OHIO, V. S. A.
New York Office, 158-160 West 45th St.
Gentlemen: Send the following "LOVE BOUND" order:
Song Copies, at 16^4c;
Orchestration, regular
Fox-trot Arr., at 18c;
Orchestration, Symphonic Fox-trot
Arr., at 25c. Also send Display Material
Name .
Address
Ernest R. Ball
Love Me To-day," with lyric by Paul Cunning-
ham. This is a real Ball type of song, pub-
lished by M. Witmark & Sons, and possesses
all the salient features of his "Love Me and the
World Is Mine" and "Let the Rest of the World
Go By," to mention but two of his long string
of ballad triumphs.
It seems that whenever Ball takes "the world"
for his theme he invariably puts it over with
a bang. This new ballad is no exception to the
rule. It is a simple and effective waltz number
and as sung by the composer at the Palace left
no doubt as to its inclusion in the great list of
Ball hits which have followed regularly one
after the other for many years.
All vaudeville singing acts have been quick
to take a lively interest in the new favorite.
Among those already featuring "Let the End of
the World Come To-morrow as Long as You
Love Me To-day" may be mentioned Maria and
Welsh, Primrose Four, Bronson and Rene, Guy
Bros. Minstrels, Eastman and Moore, Frank
Mullane, Kapt. Kidd Act, Cunningham and
Bennett, Bart Doyle, Mel Craig, Hudnut Sisters,
Runnin' Wild Four, Lewis and Smith and
John O'Malley. New acts are being added.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
41
The Music Trade Review
APRIL 10, 1926
Best Edition
of the
World's Best Music
Nationally Advertised
for your direct benefit
That's Why Live Dealers
Push It
Century Music Pub. Go.
235 West 40th St.
New York
Sam Fox Plans Intensive
Campaign on "Love Bound"
Special Drive of Ten Days Is Planned With Co-
operation of Over Twenty Mechanical Re-
cording Companies on the Number
One of the most intensive sales drives ever
planned in behalf of a popular song has
been arranged by the Sam Fox Publishing Co.,
BOUND
and will be distributed either to sheet music
jobbers or manufacturers and distributors in
the record and roll fields. Thus it is planned
that music stores of every description in the
country will take part in the sales drive.
Incidentally the Fox organization is distribut-
ing several hundred thousand pieces of litera-
ture for direct-mail purposes through record
jobbers. These can be sent out to consumers in
conjunction with the monthly record bulletins.
All together it is planned that practically every-
one in the country will in some form or man-
ner have "Love Bound" called to his or her
attention.
The Fox organization intends to continue the
campaign on "Love Bound" for a month or two
at least. after this special week drive, for the
"Ten Days of Love Bound" are planned only
to bring to a climax the preliminary campaign
which has been carried out by the Fox firm,
many singers and dance orchestras, as well as
a number of broadcasting stations during the
past two months.
"Moonlight and Roses"
Breaks Denver Records
So Declares Cleveland Davis, of Villa Moret, Inc.
—"Thanks for the Buggy Ride" Also Being
Featured in Big Way—Richmond a Visitor
DENVER, COLO., April 3.—Cleveland Davis, who
represents Villa Moret, Inc., the well-known
San Francisco popular publishing firm, says that
"Moonlight and Roses" is still holding up well.
"We have broken all records in this town for
actual sales of this song and are repeating with
our newest offering 'Thanks for the Buggy
Ride,'" says Mr. Davis.
"Thanks for the Buggy Ride" is being featured
by Charley Scheuerman, the Paul Whiteman of
Colorado, and so are several other good or-
chestras. Another Villa Moret number that is
beginning to show up well is "Blinky Moon
Bay."
When Maurice Richmond, the well-known
music distributor and traveling correspondent,
was in this city some time ago he showed real
enthusiasm over the way Cleveland Davis, of the
Villa Moret Co., exploits his firm's numbers in
this territory.
America's
New
;
YOU AND I
SWEET MAN
MIGHTY BLUE
FLAMIN' MAMIE
I MISS MY SWISS
IT MUST BE LOVE
LANTERN OF LOVE
DON'T WAKE ME UP
TEACH ME TO SMILE
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
PAL OF MY CRADLE DAYS
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
I'M SITTING ON TOP OF THE WORLD
I'M TIRED OF EVERYTHING BUT
YOU
WHEN THE ONE YOU LOVE LOVES
YOU
TOO MANY PARTIES AND TOO MANY
PALS
WHEN I DREAM OF THE LAST
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH-
IONED GIRL
IF WE CAN'T BE THE SAME OLD
SWEETHEARTS
Write for Dealers' Price
LEO
Real Butter and Egg Man
Brings Suit for Slander
Minneapolis Dealer Charges That Vaudeville
Actress Holds Entire Trade Up to Ridicule
in the Presentation of Song of That Name
Contending that the term "butter and egg
man" is an insult to Minnesota and butter and
egg men in general, Herman Klinglehulz, a
dealer in Minneapolis, has filed suit for $100,000
damages against a theatre and Frankie
Heath, the well-known singing actress, charging
that in the song called "Butter and Eggs" she
used certain notes and gestures to convey that
all dealers in butter and eggs were men of im-
moral character—and "thereby holding plaintiff
and others similarly situated to hatred, contempt
and ridicule."
Home Soi
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Harry D. Kerr
C a r l Kupp
New York and Cleveland, O., on "Love Bound."
In co-operation with this campaign, which is
described as "Ten Days of Love Bound," over
twenty mechanical reproduction companies, in-
cluding many of the talking machine record and
player roll organizations, will feature song and
dance selections of the composition, and, in
some instances, will make special releases of this
number.
Sam Fox representatives throughout the coun-
try have arranged everywhere for radio broad-
casting, photoplay presentation, vaudeville and
dance programming of "Love Bound," either in
song or instrumental form. The result should
be that the exploitation and publicity will bring
thousands of customers into the music stores
and thus start the Spring season with flying
colors.
Much special literature, window strips, plac-
ards, streamers and supplementary material
have been produced by the Fox organization
Tht >Nay
Go Home
MY HOUR
Latest Song Triumplv
STERNEST R.BALL i
LYRIC
HARMS,INC. 62
W45TH
ST.
N.YC.
BY
CORDON JOHNSTON
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
IKVflUBVNIKBSMK
INTHE GARDEN 0F1D-MORROW
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRUYDUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AV E
NEW YORK
Everybody Worth While
both in
CONCERT AND VAUDEVILLE
Is Singing It
A\.WITMARFC & SONS
1650 BROADWAY
./MEW YORK

Download Page 44: PDF File | Image

Download Page 45 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.