Music Trade Review

Issue: 1926 Vol. 82 N. 14-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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1
In Two Sections—Section Two
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
APRIL 3, 1926
A Popular HOHNER
Display That Sells
Harmonicas!
M
ORE than 300,000 merchants in every part of the country know
the value and importance of featuring Hohner Harmonicas in
their windows or on their counters.
These progressive dealers are the leaders in their fields, representing
such important lines as drugs, hardware, sporting goods, toys and nov-
elties, stationery, musical instruments and general merchandise. Yet
regardless of the particular kind of merchandise they are selling, they
have found that it pays to feature Hohner Harmonicas as a popular leader.
:
Hohner advertising and publicity in national magazines, newspapers,
billboards, motion pictures, radio, school books and municipal contests
is creating a tremendous demand for harmonicas among people of all
ages in every village, town and city. Yet Hohner co-operation doesn't
end there—it goes straight into the dealers' stores in the form of attrac-
tive counter cards, displays, window trims, instruction books and other
dealer sales boosters.
No.
The attractive collapsible display cabinet shown above is proving a pop-
ular sales booster among dealers everywhere. It comprises three trays
of best seasoned wood, so ingeniously arranged and constructed as to
permit the opening and closing of the cabinet in a few seconds. The
cabinet is elaborately finished in rich mahogany, finely polished and
lettered in gold.
400
Order This Display Cabinet Today
The No. 400 Hohner Collapsible Display Cabinet
pictured above contains:
22 Harmonicas
retail at 50c
6 Harmonicas
retail at 60c
10 Harmonicas
retail at 75c
Total retail value $22.10
YOUR INVESTMENT—$14.75 for Cabinet
and Harmonica Assortment
YOUR GAIN—Over 50 Per Cent Cash Profit
and a Handsome Display Cabinet
When open, it presents an attractive display of the entire contents of 38
assorted harmonicas. When closed it resembles a handsome jewel case,
occupies less than a square foot of space, and will enhance the appear-
ance of your counter. But more important, it will SELL harmonicas and
net you a steady revenue of profit.
It will pay you to put this Hohner Display Cabinet on your counter and
tie YOUR store to Hohner advertising. WRITE US TODAY!
M. Hohner, Inc., Dept. 65,114 East 16th St., New York
Canadian Address: Hough & Kohler, 468 King Street, W'., Toronto
Fascination
Inspiration
Education
Entertainment
Accuracy
Health
Portability
Durability
Convenience
Popularity
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
Frank Holton
Performs Another Miracle in
Band Instrument Building
in the New
FRANK HOLTOX
President and General Manager of
Frank Holton & Company
laudation 31 to ^axopfjonr
Frank Holton has again performed the seem-
ingly impossible in the creation of the new Hol-
ton Revelation Alto Saxophone. A tone that is
truly miraculous in its extraordinary wonderful
quality—a full broad mellow tone so
rich, lustrous and beautiful in its
brilliancy and depth when compared
to the saxophone tone you usually
hear that you pause in wonderment.
The
Holton
Perfected
Saxophone
Mouthpiece supplied with all Holton
Soprano, Alto. C Melody and Tenor
Saxophones at no additional charge.
Built, on a nickel stiver base and cov-
ered with Bakelite. Will not warp or
crack. Absolutely unaffected by changes .
in temperature. A moulhpiece of per-
m a n flic v
;iiii|
btvintv
The Sockets are silver brazed to tile body, a method of con-
struction that make* the socket an integral part of the body,
impossible to loosen without melting the body to which it is
attached and absolutely eliminating every possible chance of
leakage. By this method the body retains its original propor-
tion* improving tone and tunini;.
The Holton Ma-ter Keys.--C-I> and G sharp
keys which revolutionize the playing of the saxo-
phone. Make possible even to the amateu r the
playing of iKu-saijes written for the
Saxophone that heretofore have been
practically impossible to execute smooth-
ly. Fully described with excerpts from
standard number* in "The Talent Test,"
The Holton Catalog on 'Saxophones. A
lu>i>k fvi-rv S.-iMiplmnist should have.
The Holton Saxophone Pad is the
longest wearing, best covering pad
used on any Saxophone. Made of
2 sections of hard "Wooltite" felt
with a piece of water-proofed card
board between to prevent moisture
traveling from one piece to the
other. The kid skin is also water-
proofed; this construction making
a pad with a hard cushion, that re-
tains a level seat at all times, never
swelling and affecting the tone and tuning
the instrument by lessening the distance '
tween pad and socket when key is open.
.6
The tone has been perfected to
such an extent that no matter what
key you play in,—no matter what
arpeggio you attempt, you rind per-
fect harmony. An extremely even
tempered scale in all registers.
And to all this has been added the
greatest possible ease in playing. Breathe
into this marvelous new creation and
the tone rolls out in all its richness and
beauty—a tone of such tremendous
volume and carrying power that it
seems almost beyond belief—a tone so
easily controlled that a double pianissimo
as soft as a whisper can be gotten from
the lowest to the highest tone on the in-
strument.
Balanced to such a nicety that the
player is relieved of the least possible
tension, the fingers falling naturally
upon the keys, the instrument maintain-
ing an even balance on the neck strap.
Here is truly a miracle in saxophone
building—a saxophone von must play
yourself to realize what a tremendous
advance has been made,
in the perfecting of the
Holton Revelation.
Sold on a free loan
plan that is absolutely
unique and at the com-
mand of Holton Dealers
everywhere.
Frank Holton & Co*
Elkhorn, Wis.
Outstanding Dealer
Co-operation
Constant circularization of musicians in territory
covered.
Window Display Material unusually attractive.
Instalment Paper carried with 100 per cent returns.
Special assistance in closing large deals.
A Super-Quality Line that makes every sale bring
others.
Special advertising that brings actual results.
Exclusive territory to exclusive dealers.
Write for Dealer's
Projositwn

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