Music Trade Review

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THE MUSIC TRADE REVIEW
MARCH 27, 1926
Best Edition
of the
World's Best Music
Nationally Advertised
for your direct benefit
That'8 Why Live Dealers
Push It
Century Music Pub. Go.
235 West 40th St.
New York
who are interested in particular presentations
are trying to produce are appreciated. The pos-
sibilities of the orchestra, the voices and the
chorus, as well as the staging of a musical com-
position, leave no question of the effects which
can be produced upon the minds and ears of
those who attend such performances.
The modern orchestra, of course, is not going
to be supplemented by the photoplay orchestra.
Each performs an entirely different function.
Each has an entirely different appeal and the
patronage of each may continue at its present
height. But so far as popular publishers are
concerned, the photoplay orchestra is becoming
the more dominating influence. For that rea-
son, dealers throughout the country should ad-
just their conceptions accordingly if they have
not already done so. To tie up with motion
picture presentations is good business because
such programs are surer sales creators than it
is possible for the dance orchestras to produce.
Furthermore, the motion picture theatre
SYvow Me
The >Nay
GH
HARMS.INC. 62
W. 45TH ST.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICAROY
THEwiswmssuiro
INTHEGARDENOFTO-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMIIETHRUVDUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AV E
NEW YORK
NYC.
owner and orchestra leader are glad to co-
operate not only with the music publisher but
with the local dealer. They know it is mutually
advantageous. It is an arrangement where the
dealer puts a placard in his window calling
attention to a particular musical presentation in
one of the leading photoplay houses in his city
which assists in creating sales for the number,
as well as adding to the audience that may be
interested in the particular presentation.
The same hook-ups cannot be made on such
an effective scale with the local dance orchestras
for that orchestra is only one of a number that
is playing nightly in the city. The composition
the dealer may be interested in during a par-
ticular sales drive is only one of twenty or
thirty that will be played by that individual
orchestra or a series of orchestras during the
course of the evening. With the motion picture
house the musical presentation is generally an
individual number or at the most one out of
two or three. These presentations continue for
a week and from them the trade gets concentra-
tion and repetition which, as most advertisers
and salesmen know, are sure-fire in producing
sales.
57
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YOU AND I
SWEET MAN
MIGHTY BLUE
FLAMIN' MAMIE
I MISS MT SWISS
IT MUST BE LOVE
LANTERN OF LOVB
DON'T WAKE MB UP
TEACH ME TO SMILE
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
PAL OF MY CRADLE DAYS
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
I'M SITTING ON TOP OF THE WORLD
I'M TIRED OF EVERYTHING BUT
YOU
WHEN THE ONE YOU LOVE LOVES
YOU
TOO MANY PARTIES AND TOO MANY
PALS
WHEN
I DREAM
OF THE
LAST
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH-
IONED GIRL
IF WE CAN'T BE THE SAME OLD
SWEETHEARTS
Sesquicentennial Musical
Program Is Elaborate
> Write for Dealers' Price
LEO
Philadelphia Exposition Offers Series of Prizes
for Musical Compositions in the Larger
Forms
March 20.—The music pro-
gram for the Sesquicentennial International Ex-
position, to be held from June 1 to November
30, inclusive, is under the direction of a com-
mittee consisting of 100 leading Philadelphia
musicians, with Dr. Herbert J. Tily as chairman
and Craig King as executive secretary. The
whole program was quite elaborate and will be
arranged through a series of sub-committees
covering the different phases.
Among the prizes offered in the International
Musical Contest is one of $2,000 for a symphony,
which closes April 1; the same amount for
choral composition and a similar amount for
ballet, pageant or masque, and a prize of $500
for a cappella choral suite. All of these contests
close April 1. There are a series of national
interstate contests conducted by the National
Federation of Music Clubs under the auspices
of the Sesquicentennial Music Committee.
Kronlage With Werlein's
PHILADELPHIA, PA.,
Two New Numbers From
Ager, Yellen & Bornstein
"I Certainly Could" and "I Wish I Had My Old
Gal Back" Give Immediate Promise of Suc-
cess
Two new songs were recently added to the
catalog of Ager, Yellen & Bornstein, Inc. They
are "I Certainly Could" and "I Wish I Had My
Old Gal Back." The professional and band and
orchestra departments of the above firm have
arranged a campaign giving them unusual pub-
licity. Both numbers, upon introduction, found
immediate favor and this has encouraged an
extension of the preliminary plans to exploit
these issues.
H. B. Kronlage, who was associated with the
Grunewald firm at New Orleans for many years,
and later with the house of G. Schirmer, when
they took over the department, is now in com-
plete charge of the music department at Philip
Werlein's, Ltd., in that city.
Mrs. Alice Corbitt Gelpi is remaining as Mr.
Kronlage's assistant.
New J. G. Gurry Song
John C. Curry, of 236 Goodrich street, Grand
Rapids, Mich., who has published a series of
successful popular songs in recent years, has
just announced a new number called "Honey."
Professional copies are being forwarded to a
number of prominent singers.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
MY HOUR
Latest Son^ TriumpK.
yyERNEST R.BALL J
N\
LYRIC BY
///l
Ws, GORDON JOHNSTON //h
Phil Ponce in Chicago
Phil Ponce, of Phil Ponce Publications, is in
Chicago giving to the windy city music lovers
his Eastern success, "Falling Arches." This is
one of the best dance numbers of novelty style
which has appeared this season and it is being
given great play by orchestras. Its popularity in
dance form has also induced the leading talk-
ing machine record companies to place it on ad-
vance listings. While in the West Mr. Ponce
will introduce his new and original waltz, "I
Have a Picture of You," and a fox-trot called
"Broadway's Broken-Hearted Cinderella," both
of which are taking hold.
r
r Everybody Worth While
both in
CONCERT AND VAUDEVILLE
Is Singing It
M . W I T M A R K & SONS
1650 BROADWAY
.NEW YORK