Music Trade Review

Issue: 1926 Vol. 82 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE
MUSIC TRADE
REVIEW
MARCH 27, 1926
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Utah, the Desert State, Is Anything
But a Desert, According to Richmond
Head of the Richmond Music Supply Corp., New York, Visits Salt Lake City, Sees a Salome
Sunset (Get That) and Declares All is Well With the World
SONGS THAT SELL


Always—(Irving Berlin)—New.
Remember (Irving' Berlin)
Don't Wait Too Long: (Irving Berlin)
C A L T LAKE CITY, March 13.—The Pacific
Coast oil companies are keeping an eye on
Utah. They are most interested in the development
of that State's oil resources and the most im-
portant companies have
one or more geologists
in the Utah fields.
Judge Gary, the head of
the United States Steel
Corp., recently stated:
"I do not hesitate to
say that there is noth-
ing apparent on the
business horizon that
is threatening or that
gives cause for doubt or
distrust. I have not
heard anything coming
from well-posted men
during the last few
Maurice Richmond
months that has caused
a substantial doubt in regard to our present pros-
perity or during the near future." Naturally, if
all other substantial lines are good, the music
industry will keep in tune with the rest.
A Salome sunset! I wonder how many of the
large-city folks ever saw a sunrise on the desert
or one of the Spring sunsets, one of those un-
believable riots of gorgeously brilliant and pas-
sionately hucd complexion, as mysteriously
seductive in its changeable colorings as the
warmly soft charms of some seductive Salome.
Two looks at a good Salome sunset are almost
as good as one drink—-if you can't get the
drink.
Consolidated Music Co.
In a short interview with Royal W. Daynes,
the president of this live concern, he gave me
full particulars regarding its recent removal. A
large sum of money has been expended in re-
modeling the building. He spoke in an opti-
mistic tone regarding the improved general con-
ditions in business for this year in the music
industry. My friend, Dean Daynes, who is an
authority and a dean as well in everything musi-
cal, the manager, the high-class host, clasped
me by the hand and gave me a real pleasant
greeting. Dean is of the extremely active type.
It appears to me that he uses up a lot of energy
in his daily activities, but he must undoubtedly
recuperate very rapidly, as he appeared to be in
very excellent spirits. It was a privilege for me
to go through the building with Dean Daynes
from the roof to the basement. The Steinway
room is very artistically decorated and there is
a splendid display of the Instrument of the Im-
mortals. A very important repair department
for all instruments is there; used pianos being
practically rebuilt on the premises. A large
space is utilized for reserve stock. Several
studios for teachers are specially decorated. The
main floor is utilized for phonographs, musical
instruments and merchandise, as well as a high-
class sheet music department. Dean is the head
of the musical instruments and music, in which
departments he specializes. Dean is thankful
that Uncle Henry Ford is collecting a lot of
fiddles. They will no doubt come into vogue
to a greater extent. Some of Dean's philosophy:
"Most people would rather be miserably rich
than happily poor." "Virtue is its own reward;
the people who never make mistakes are
mighty uninteresting." "A man who wants to
succeed in business by using the other fellow's
head should be a hat salesman." "You get only
a sp.inkling at the fountain of knowledge. Ex-
perience gives you a real Saturday night bath."
The sheet music department is nicely looked
after with that personal touch by Miss Aurora
Harrington and her assistant, Miss Afton Pitts,
with two lively boys. Miss Harrington stated
it is getting on splendidly. "The teaching and
educational material is a large percentage of our
business, though we handle everything in music,"
she said. This little lady is of the happy type
and is always giving service to the extreme.
As she puts it: "Happiness is doing nice things
for other people and is just like a kiss—you
can't have it yourself without giving it to some-
body else."
Daynes-Beebe Music Co.
Colonel Daynes, whom I interviewed, looks
for a year of prosperity for the State of Utah
in the music field. Just recently this firm cele-
brated its sixty-sixth anniversary. Many attrac-
tive offers were made to the public in every
department in the store. The manager of the
piano department, Clarence Christensen, re-
marked that the sales of pianos with the house
have kept up with the anticipated volume dur-
ing the last year. Milton Taggart displayed a
great deal of activity in the sheet music depart-
ment, being a proud daddy of a fourteen months'
old sweet little lady, which of course helps
a great deal towards keeping him cheerful. He
looks for a splendid season ahead. You might
know that Milton has become very much do-
mesticated since he married. His favorite after
dinner speech is: "Now, honey, I'll help you with
the dishes." Milton also gives a good definition
of the "Charleston"—"a nervous breakdown."
Mort Nathan, the Black and White Man
As a coast defender of the Pacific for the Wit-
mark "Black and Wfhite Series" of splendid
songs he is a high-class representative. Mort
was in Salt Lake City while I was there and
we were both stopping at that wonderful Mor-
mon hotel, The Utah. Mort has represented
Witmark for ten years. He is just completing
his semi-annual Coast trip and reports business
excellent. He stated: "The Pacific Northwest
dealers say that January volume exceeded last
December, which was a great month. Our octavo
business has been particularly successful. The
West Coast dealers appreciate this type of mate-
rial and most of the trade arc specializing in
Venetian Tsles (Irving Berlin)
Then I'll Be Happy
I Never Knew
That
Certain
Party
In the Middle of the Night

I Wonder Where My Baby Is To-night
Poor Papa (Has Got Nuthin' at All)
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
Gimme a Little Kiss (Will Ya-Huh?)
Tentin' Down in Tennessee

But I Do (You Know I Do)
What!
No Women
Pining for You
Somebody's Eyes
Chinky Butterfly
Say It Again
He Ain't Done Right by Nell
What Am I Supposed to Do?

The Wind Blew Thru His Whiskers
Cecilia
I Wish't I Was in Peoria
Yes,
Oh,
Sir! That's My Baby
How I Miss You To-night
The Roses Brought Me You
Yearning
Waltzing the Blues Away
Miami, Yon Owe a Lot to Me
When Autumn Leaves Are Falling
Take This Rose
Tell Me Why You and I Should Be Strangers
The Day That I Met You
BOOKS THAT SELL
New Universal Dance Folio
No. 10
Special Edition for 1936
X
Peterson's Ukulele Method
World's Favorite Songs
Tlddle De Ukes
Strum It With Crumit
Irving Berlin's Song Gems
From the Musical Comedy Sensation
"THE COCOANUTS"
A Little Bungalow
Florida By the Sea
We Should Care

The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
this direction. The new Ernest Ball songs 'I
Promise You' and 'My Hour', are meeting with
a great deal of favor; also Victor Her-
bert's 'Oh Sweet Mystery of Life' and
the new popular song 'Lullaby Lane' arc
especially liked by the trade." Mort is of
the friendly type.
He claims there is a
Most Popular Music Books—
Staple as Sugar
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hay den & Eldredge, Inc., Publishers, New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 27,
THE
1926
MUSIC TRADE
REVIEW
55
times in the Bool^/
friendly attitude displayed in most every com-
munity on the West Coast and practiced by a
great many people; yet this practice can stand
more of it, particularly in business competition.
Let the man with the many dollars come down
off his perch and be more democratic. Let the
man who is unfriendly with his competitor rub
liniment on the sore spot, smile with him, shake
hands with him, and discuss how business con-
ditions can be improved so as to make life easier
and more profitable. Let the man who has been
nursing prejudice shut off the food supply and
resume friendly relations with his neighbor and
his fellow citizen. I don't really know whether
Mort is a teetotaller or not, but he had this
much to say: "The fellow who used to break-
fast on old sherry and a new egg now com-
plains that the egg is old and the sherry is
new."
Glen Bros.-Roberts Piano Co.
R. W. MacMurray, the manager, is well
pleased with the results for the year ended and
looks forward to an exceptional gain this year.
This institution is alive in all the departments
and it is quite evident that R. W. MacMurray is
not the type that sits in a swivel chair. While
in conversation I learned he was originally a
Bostonian, not old enough to have come over in
the "covered wagon." We talked of old Boston,
of its lanes, alleys, its scenes and good beans.
Miss Frances Osborne is now in charge of the
sheet music department and is well pleased with
the progress she is making in her sales daily.
This young lady, while new in this work, dem-
onstrates well, and absorbs readily. She's
learning fast and is a real enthusiast.
Worth Weil Tunes
Worth While Having
TALKING TO THE MOON
RUBENV1LLE BLUES
GOOD TIME CHARLEY'S IN TOWN
THEY MAY SAY SHE'S GOOD FOR
NOTHING
But She s Good Enough For Me
NOBODY KNOWS ABOUT MY SWEETIE
I'M KNEE DEEP IN DAISIES
WHAT DO WE CARE IF IT'S ONE
O'CLOCK
I WONDER
SOMEONE IS STEALING YOU FROM ML
TIE ME TO YOUR APRON STRINGS AGAIN
SORRY AND BLUE
NOTHING ELSE TO DO
Published by
MILTON WEIL MUSIC CO., INC.
81 W. Randolph St., Chicago, 111.
Twenty-five years ago Ethelbert Nevin,
musician and composer, author of the famous
"Rosary," "Narcissus," "Mighty Lak' a Rose,"
and many other pleasing compositions, passed
away suddenly of heart failure in New Haven,
Connecticut, at the age of thirty-seven.
En Route to Salt Lake City
Breakfast on the train is a time saver. I
found the environment in the dining car quite
pleasing; after a good night's rest I had a good
helping of fruit, cereal and coffee. Right oppo-
site me sat a middle-aged lady and a young boy
and I over heard this conversation: "Now, Os-
wald, you must eat your oatmeal or you'll never
get a man." Oswald: "Auntie, is that why you
eat yours?"
Beesley Music Co.
This concern has been located in Salt Lake
for many years. The head of the company,
Bishop Alvin Beesley, is of the retiring and
quiet type. Mr. Beesley is well pleased with
the business thus far for this year.
The new
manager of the sheet music department is Sel-
den "Sel" N. Heaps. Every one knows the
Heaps of experience he has had in the indus-
try—fifteen years in the music business with the
Consolidated. He is a finished musician and an
organ specialist, now playing at the Paramount
Empress Theatre. He has two busy bees in his
family, Bobbie and Betty. "Sel's" friends in the
music industry will be glad to learn of his new
position and will undoubtedly give him every
aid and support. "Sel" tells one about him-
self. When he was a youngster he was just as
ambitious. He was selling pianos on commis-
sion and it was necessary at that time for him
to carry samples. I didn't know that "Sel" was
such a physical giant though I am mighty
familiar with his mental activities. "Sel" does
not believe in a recent statement made by a
professor of physical culture in which he said
that sleep is merely a habit which may be stifled
if one wishes. Yet at the same time with the
majority the alarm clock often has to kick two
or three times to interfere with the habit.
The Auerbach Co.
This immense department store covers a large
area and is considered one of the most modern
and attractive institutions of its kind in the Far
West. Most anything under the sun with the
possible exception of a Rolls-Royce automobile
is sold here. Herbert Auerbach is the active
head and one of his hobbies is music. He
has written quite a number of good songs.
Perhaps they have lacked the commercial pub-
licity in order to make them popular over the
country. I have listened to quite a number of
them and many have the proper qualifications,
if they were coupled with the large publishers'
routine for popularity. The young lady in
charge of the sheet music department is Miss
Lucile Darton, who is very well known, musi-
cally speaking, in the industry for her ability in
judging good material of a popular type as well
as the good songs and she certainly knows how to
sell them to the public. Being a good listener, she
has stored away in her upper story a great deal
of knowledge pertaining to music. Being a good
musician this comes easy to her.
Facts are facts in this respect. Listening in-
dicates good breeding; listening indicates polite-
ness, respect for the person who talks. In lis-
tening you absorb information. To be able to
listen indicates self-control. Everything worth
while is the result of that. That comes of
silence and concentration. While you listen
you study others. This is a mighty good de-
scription of this young lady whom I have per-
sonally known for quite some time, and no
doubt the firm she is connected with fully ap-
preciates her work.
While going through a long tunnel of snow
sheds en route to Salt Lake, a fellow traveler
while walking through the aisle of Mr. Pullman's
hostelry nearly got into trouble. I overheard
this remark: "Excuse me for hugging you, the
aisle was dark and I mistook you for my wife."
The lady who experienced this episode asked:
"How long have you been married?"
"Ten
years," he said. The lady's answer: "Well, I
suppose I'll have to forgive you. You deserve
credit for hugging your wife after that time."
(A letter from Ogden, Utah, from Maurice
Richmond, appears on another page of this
issue).
Joseph F. Glassmacher, general manager of
tht sheet music department of Chas. H. Ditson
& Co., New York, is being congratulated by
his many friends in the trade upon his recent
election to the directorate of that company.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Met««er-Wright)
Pacific Patrol
(Mabel Metlger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Ro.ejr)
American Beauty March
(Wllllimi)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Metager-WHght)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publiahmr*
New York City

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