Music Trade Review

Issue: 1926 Vol. 82 N. 10-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSKALMEROIANDISE
Section of the
MUSIC TRADE REVIEW
MARCH 6, 1926
Now Anyone Can Play
a HOHNER HARMONICA
This FREE
Book Will
Prove It!
T h o u s a n d s of
people of all ages,
in all walks of life,
are now playing
Hohner Harmoni-
cas for entertain-
ment, education
and inspiration.
Thanks to the new
instruction book
they are enjoying
the popularity that
comes to those
who can play this
fascinating musi-
cal instrument.
If there is any greater satisfaction than
listening to good music, it is surely that
of being able to play it. This Free In-
struction Book, containing charts, pic-
tures and popular musical selections,
will enableyou to play the Hohner Har-
monica with an ease that is most sur-
prising. Ask your dealer for a copy to-
day; if he cannot supply you, write di-
rect to M. Hohner, Inc., Dept. 000,
114 East 16th Street, New York City.
Leading Dealers Everywhere
Sell Mohner Harmonicas
500 up,
HOHNER
Harmonicas
How Hohner Advertising is
Creating Harmonica Sales
27,685,857 Prospective Buyers Are Being
Invited Each Month to Call on Hohner
Dealers and Ask for Free Instruction Book
OME idea of the unusual co-operation which is being
rendered to Hohner dealers may be gained from the
S
fact that Hohner advertising is now appearing in nearly
fifty leading magazines, with a total monthly circulation of
27,685,857. In addition to this campaign in magazines,
Hohner Harmonicas are being featured in newspapers, farm
papers, billboards, radio and other media.
The advertisement reproduced at the left is one of a series
now appearing in this large group of publications. In all
Hohner advertising, as in this advertisement, prospective
buyers are urged to "Ask your dealer for the Free Instruction
Book." Interested people, responding to this suggestion, go
to their dealer and ask for the free book. And experience has
demonstrated that an inquiry invariably means a sale.
Here then is a very simple but convincing explanation of the
highly successful selling idea which is the keynote of the
Hohner advertising. We are creating the demand for Hohner
Harmonicas; all we ask you to do is to help us supply it.
If you want to enjoy a big share of this desirable and profit-
able business in the coming year, send for a supply of Free
Instruction Books today and be ready to turn interested in-
quirers into satisfied customers.
M. Hohner, Inc., Dept. 65,114 East 16th St., New York
Canadian Address: Hough & Kohler, 468 King Street, W'., Toronto
Fascination
Health
Inspiration
Portability
Education
Durability
Entertainment
Convenience
Accuracy
Popularity
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section oi The Music Trade Review
TRADE MARK REGISTERED
REI5C
EVERYTHING IN MUSICAL MERCHANDISE
A good place to buy!
When you pick up our catalog or sit down with our sales-
man to make up your order, you are wisely making use of
a wonderfully complete Musical Merchandise Service.
Where else in America can you find a stock so rich in its
selection of EVERYTHING in Musical Merchandise—so
consistent in its price-savings—so practical in its application
to the needs of the Music Merchant and his customers?
The salesman and the catalog are representatives of an expert
organization whose entire business it is to serve you effi-
ciently with Musical Merchandise you can sell quickly—
profitably!
In back of them are our factory and big stockrooms in
Brooklyn, and our branches in Europe. We have the machin-
ery for bringing right to your store the very pick of the
world's offerings of Musical Merchandise.
If our salesman doesn't call on you, or if our catalog hasn't
reached you, help us to correct the fault. Write us today.
Let's get acquainted!
YOUR
Catalog!
Another
salesman for
your store. Quotes
straight retail prices on
nearly 3,000 articles of up-
to-date Musical Merchan-
dise. Sent free to Music
Merchants.
The Fred. Gretsch Mfg. Go.
Musical Instrument Makers Since 1883
60 Broadway
-
Brooklyn, N. Y.
Jactories^ Brooklyn,N.Y. ^ Paris, France ^Markneukirchen, Germany

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