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THE
JANUARY 2, 1926
MUSIC TRADE REVIEW
Music Advancement Bureau and the Trade—(Cont'd f. p. 4)
industr
y
ma
y ^ regarded as a far step forward
Music Schools and Conservatories
Colleges and Universities
*
92 f or d n o t t o s u p p o r t this character of protective
90 a n d p r o m o t i o n e ff O rt. If he is at all conscious
and this will be reflected in 1926 sales.
"While many writers wrote hesitatingly of the
extent to which the music trade would enter the
clTmunity'service
Playground and Recreation'.'.'.'.'.'.'.'.'.'.'.'.'."''.'.'.'.'.'.'.'...
Governors
'.
Civic Music Associations
48 o f the foundation upon which this business rests
30 and the aggressive strength of his collective
23 competition, it will not be a matter of per-
5 s u a d j n g him of his need of business insurance.
radio
S S J f . ' T . .^"T:."::::.':;::.":.'."."::.".': 2,656
He will insist upon having it and that it be suf-
business, there need be no further doubt
it—the radio and musical instruments of
other kinds are going to march right along to-
gether. Both from the jobber and dealer angle
a b o u t
will 1926 see a widening of interest in the music
1—
6,127
ficiently s u p p o r t e d t o m a k e it a s effective a s t r a d e s in radio. But it should b e r e m e m b e r e d
that i n
possible. H e needs t o u n d e r s t a n d t h e question
radio, a t least, because of t h e service
Consider the F i g u r e s
t h o r o u g h l y b u t once, a n d t h e institution h e element a n d o t h e r considerations, t h e type, o r
Consider these figures for a m o m e n t : 6,127 builds t o p r o t e c t himself a n d advance his inter-
classification of dealer is largely a m a t t e r of
m s
'organizations, officials a n d individual w o r k e r s
business sense a n d n o classification h a s a
e s t W J H j j e a s solid a s a rock.
—not on y o u r payroll—not w o r k i n g for you but
real m o n o p o l y of outlets a t this time.
This
for themselves a n d their c o m m u n i t y , y e t w o r k -
,
_
i
i _
T> J *
' s &°°d f ° r t h e music dealers, f o r c o m p e -
ing actively, t h o u g h unconsciously, in y o u r in- D r i g l l l UUllOOK. IOr XvHCllO
tition in other trades put one right on tip-
t o e m o r e
terest and getting some of their guidance and
* ]V/f||cJr» TVaHp i n 1 Q?(\
than intra-trade competition. Nine-
inspiration from the Bureau you are supporting.
teen-twenty-six will see demonstration and serv-
They can be guided more, and there are more to
ice outstanding requirements from the dealer
R
be guided and stimulated.
- M - K l e i n ' General Manager of Prominent
ang i e .»
That they are getting real help from the
R*K° Concern, Comments Upon Success of
"Rurpaii and are rarrvin? nut the Bureau's sue-
Music Merchants in the Radio Field
y^
.
.
* .
/ - 1 |
Bureau and are carrying out the bureau s sug
BuSineSS C h a n g e
111 A k T O n
gestions is shown by the letters of appreciation
»
which come in and report the concrete results
R. M. Klein, general manager of F. A. D. An-
from the suggestions. If you could read the drea, Inc., well-known manufacturer of radio
AKRON, O., December 28.—The Osterman Furni-
correspondence, on every possible variety of receivers, is one of those who concede the ture Co., one of the oldest in Akron and for
subject and from widely varied types of organ-
substantial position established by music mer- many years merchandising talking machines,
ization and worker, which comes in to the Bu- chants in the field of radio retailing. In a re- h a s discontinued business at its location, 170
reau from all over the country, you would be cent interview Mr. Klein said, relative to the South Main street, the stock, accounts and good
able to visualize the practical value of what it radio outlook for 1926:
will having been acquired by the Dodge Co.,
is doing.
"The outlook for radio business for the com- furniture dealers. The Dodge Co., located in
Is not this business insurance against the col- ing year is good, if by that we mean taking
South Howard street, will enlarge its talking
lective competition of other industries?
the industry as a whole. Nineteen-twenty-six
machine department, it was announced by offi-
cials o f
Is not this creative advertising for the future
will reward those dealers, jobbers and manu-
the company, a number of important
expansion of your industry?
facturers that have walked the straight and nar- improvements being made.
Is not this economy?
row path of proper merchandising. The market
Is not this sound business judgment?
will be larger and more receptive than ever and
Charles Schenkel has purchased an interest
Does not this concern you, Mr. Individual
it will be more than ever a question of 'busi-
in the Dunbar Music Store, of Wabash, Ind.,
Dealer and Mr. Manufacturer?
ness for those that deserve it.'
which will be enlarged in the future to include
One Morning's Mail
"The bringing of period art furniture into the talking machines and radio.
In this morning's mail was a request for the
—
Bureau's literature and help from the depart-
\ ^^IC-* *•• f^* *-*
g^t \ / f ! o n A i n « !
ment of Child and Parent Training in Cornell A e O l i a i l V^O. OI MlSSOUI"l
University, with the thought of giving music a
Rirfcfp«t D p P P m h p r 111 T-fi^tOrV of
JJ1
definite part in that program; a statement of
6_» C5 > 1 ' l^CCCIllUCr 111 l l l ^ L U i y UL
appreciation from the University of North
Carolina for our help in its coming State Music
Memory Contest; a check and letter ordering
the Bureau's book, "Municipal Aid to Music in
America," from the Adviser of the Miners' Wei-
fare Committee, London, England; a request
for assistance from Iowa, coupled with the state-
ment that the information as to the Bureau's
offer of assistance was received over the radio;
and a request from Illinois Wesleyan University
for the Bureau's book, "The Giving of High
School Credits for Private Music Study," for
use in "reorganizing our music school curricu-
lum for high school students." Fifty or more sim-
ilar requests for assistance and advice came in
the same day's mail. A couple of weeks ago a
clipping bureau sent in a five-column article
from Shanghai Times specifically mentioning the
Bureau and devoted entirely to the value of its
work. Where the item came from I do not
know, but apparently from a San Francisco
newspaper correspondent. This I do know, that
there are many forces now looking to us for
our advice and assistance in directing their en-
ergies.
I have been called an idealist. Is this im-
practical or practical idealism? Think it over.
Certainly this is not a matter about which you
can afford to be indifferent. It is of the utmost
concern to you. Neither your business nor the
music industry occupies a permanently fixed
position. It can slip backward or go forward.
And the cost? What is it? Infinitesimal com-
pared to the objective sought.
Are you using the Music Industries Chamber
of Commerce stamp for the Advancement of
Music and for the other work the Chamber is
doing? The arguments are irresistible. The
facts are available. The need is great.
The Paramount Question
The paramount question is not, can the indi-
vidual members of the music industry, whether
manufacturer or dealer, afford to support the
kind of work the Bureau is doing, but whether
the individual manufacturer and dealer can af-
Manager Chrisler States Firm Sold a Duo-Art for Each 20,000 of Population in the City—Local
M u s i c
Merchants in General Report a Good Volume of Holiday Sales
C l LOUIS, MO., December 28.—Maybe it
can be attributed to the Christmas spirit, the
way that the Olive street music merchants are
talking about Christmas business. Some say
they got more of it than they ever did before
at any other Christmas. Others say they got
so much more than they expected, even if it
wasn't as much as they wanted. A few say
they didn't get what they wanted, nor yet more
than they expected, but they are good-natured
about it, which justifies the conjecture that they
are better satisfied with the Christmas business
than they let on. Theodore Maettin, manager
at Kieselhorst's, is a good deal of a philosopher.
"We could have done a lot more," he says, "but
we ought to be satisfied with what we did."
There it is. That's the spirit which seems to
animate all of them.
W. P. Chrisler, president of the Aeolian Co.
of Missouri, feels like writing a letter to Santa
Claus, thanking him for the big Christmas busi-
ness that came to the Aeolian Co. The biggest
December that the house ever had, and several
days to go. Not only that, but it was spread
out over four months. September, October, No-
vember and December were far ahead of the
four corresponding months in any year. Of
course, Santa Claus did not do it all. He didn't
just bring the business and hand it to them.
The Aeolian organization helped.
President
Chrisler figures that in December a Duo-Art was
sold to every 20,000 of population in St. Louis.
There's another thing that makes President
Chrisler feel good. "The Voice of St. Louis,"
the big new broadcasting station, KMOX,
opened last week, and the equipment includes
two Steinway concert grands, styles B and D,
which were selected, against competition, as the
instruments best adapted for the purpose. They
were supplied by President Chrisler from the
Aeolian stock. The management of the broad-
casting station is announcing the Steinways in
its program. The studio is at the Mayfair Ho-
tel
Christmas coming on Friday gave opportunity
for a three-days' vacation, as Saturday, being
also the day after Christmas, would be a light
day, so H. A. Brown, manager of the Scruggs,
Vandervoort & Barney piano department, ac-
companied by Mrs. Brown, went to visit rela-
tives in Chicago, returning to-day,
E. A. Kieselhorst and his wife spent Christ-
mas getting ready to leave early the next morn-
ing for San Francisco, where they are to be
joined by F. J. Hill and wife, of Pasadena, and
they will all sail on the thirtieth on a cruise
among the South Sea Islands, to give the warm
breezes a chance to complete the convalescence
of Mr. Kieselhorst from an operation several
weeks ago. They will not return until the
middle of April.
J. H. Kirkland, head of the Kirkland Piano
Co., was out of luck the week before Christ-
mas. He was confined to his home with an
attack of tonsillitis. He is better now.
W. H. Cotter, of the Kimball Piano Co., Chi-
cago, was here just before Christmas, coming
from Detroit and going from here to Chicago
for Christmas.
Mrs. F. H. Wright, of the Scruggs, Vander-
voort & Barney piano department, spent Christ-
mas with relatives at Memphis, Tenn.
Miss Elizabeth Doer, of the Murray-Vollmer
Co., spent a three-days' Christmas vacation with
relatives at Union, Mo. Miss Marion Newman,
of the same firm, spent a vacation of the same
period entertaining friends from the country.
E. G. Marquard, of G. Schirmer, New York,
came here from Tennessee and spent the Christ-
mas holiday in St. Louis and left for Dayton,
O., to attend the meeting of the National Music
Teachers' Association.