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MUSIC TRADE
REVIEW
JANUARY 2,
1926
Richmond and the Hoosier Capital — (Cont'd from page 47)
she is actually making good. With a unique
display of the Perfect records, made by the
Pathe Co., as well as a splendid arrangement oi
ukuleles and other musical accessories, the store
is evidently mapped out with rigid precision.
The sheet music department* carries a well
assorted stock of semi-classic music, teaching
material, dance folios and collections, and an
up-to-date assortment of band and orchestra
music.
Individual service has played an important
part in this little business. Miss Black said:
"We know our customers by their names and
every sale has a personal touch." This energetic
lady, who is always abreast of the times, dis-
tributes several thousands of a neatly printed
bulletin every month. It lists the best selling
titles with the prices to the public. Sheet music
is listed on one side, phonograph records, musi-
cal instruments and accessories on the other.
She tells the consumer that all mail orders are
given prompt attention.
Miss Black has quite a few girls assisting her
and all are smart looking. It appeared to me
as though each and every one of them got a
thrill out.of every sale they made. These girls
must have taken memory tests and mental drills
to remember the customers' names the way they
do. The atmosphere in this shop is quite fas-
cinating. It surely can be classed as being
"individual" and "inimitable."
Pettis Music Shop
At the Pettis Dry Goods Co. is located a music
department of the intimate type, operated and
managed by Mrs. Sue Hayes Adams, a keen,
pronounced blonde lady, of the magnetic and
cheerful type. The department occupies a space
approximately twenty-five feet in length. It can
be described as a popular music department,
although it handles the lighter teaching material.
It caters principally to the popular trade. Mrs.
Adams is best known to her friends as Sue and
she surely knows her Ps and her Qs about her
music department. She is always on the job
herself, eager for business and as lively as a
thrush. Mrs. Adams has quite a circle of friends
in her social environment. She gets quite a lot
out of each day aside from her work, neverthe-
less she calls herself a business lady and believes
in the statement which some wise fellow made:
"Leaving footprints on the sands of time does
not mean spending your days at Palm Beach."
The Fair Sex
The Indianapolis musical public should feel
honored to be served with its requirements in
music through many of the music houses by
the fair sex. To a much greater extent than
other cities of similar size, the Indianapolis
music houses employ young ladies in their de-
partments. The ladies, the beautiful ladies, we
all love 'em.
S. S. Kresge Co.
The Kresge music counter looked alive and
busy. It displayed a neatly arranged, sub-
stantial stock of the hits of the day. There was
no grass growing on the floor in front of the
music counter.
Capt. W. H. Santelman
"The United States is an intensely musical
nation," says Mr. Santelman. "The all Amer-
ican musical program will come—but it need
not be expected in the near future." That is
the opinion of Captain Santelman, leader of the
United States Marine Band. The genius of this
country, once it applies itself to music, will pro-
duce the same marvelous results it has pro-
duced in the arts which relate to the problems
of industrial and social life. Already we have
done much in music, but we can do a great deal
more. American music awaits only the psycho-
logical moment to reflect the nationalistic bril-
liancy.
Not So Good
The hotel orchestra at the Indianapolis Hotel,
where I stopped, used bad judgment to my way
of thinking. There was a convention at that
time of the umbrella manufacturers of the
United States, and during their festivities one of
the featured orchestra selections was "It Ain't
Gonna Rain No Mo'." That is no way to
treat perfectly good umbrella manufacturers, say
I and all of us.
A. New Piano Part for
"Howdy Do Mis' Springtime"
David Guion's Composition, Published by M.
Witmark & Sons, Now Being Issued With
Simplified Accompaniment
Although David Guion's "Howdy Do Mis'
Springtime," in the Witmark Black and White
Series, published by M. Witmark & Sons, for
some time has been acknowledged a success,
the publishers have decided to further the song's
interests by giving it a new piano part. Seldom
does a publisher make such an important change
in a song after it is achieving importance.
David Guion, himself a prominent composer
and masterly pianist, admits that he cannot write
"easy" things, and that he delights in finger-
twisting combinations. So when he set Ben
Gordon's dainty little "Mis' Springtime" poem
to music, he proceeded to give it a character-
istically difficult piano part. It was a splendid
setting, however, and the accompaniment ap-
pealed to professional pianists and accompanists
as one of the chief artistic merits of the song.
But when the song began to take real hold, as it
did very soon after its publication, the publishers
found that the accompaniment was much too
difficult for the ordinary musician to manage,
and that many singers who liked the number
rejected it for that reason.
So "Mis' Springtime" has been reissued in a
very novel manner. It now has two piano parts
in one (since David Guion would never consent
to the shelving of his beloved original one). It
contains four staves—the top two being the
original accompaniment, and the lower two the
simplified one, arranged by George J. Trinkhaus,
for many years connected with the editing staff
of Witmark's. The simplified form retains all
the grace and distinction of the original, and yet
is easier to play—and the publishers' policy has
already been justified.
H. J. Votteler & Son Sixty
Years in Cleveland Trade
Well-known Music House Celebrates Business
Anniversary in Fitting Manner—Caters to
High-class Trade
CLEVELAND, O., December 26.—H. J. Votteler &
Son, well-known local music house, is celebrat-
ing its sixtieth anniversary. The firm was
founded in January, 1866, by Henry J. Votteler
opening a business with toys and musical instru-
ments at 179 Ontario street. In 1874 sheet music
was also added to the stock. The first catalog
sold was that of G. Schirmer, Inc. Later there
was added the catalogs of Carl Fischer, Oliver
Ditson, A. P. Schmidt and the Wood edition.
In 1890 the business was moved to the old
Arcade and with the steady growth of sales in
all of the lines including sheet music the impor-
tance of the firm to the musician, teacher and
student, as well as to the general public was
enhanced.
In 1894 William G. Votteler, a son of the
founder, was made a partner and the firm name
changed to H. J. Votteler & Son. With the
death of his father in 1913 the business was
carried on successfully by William G. Votteler.
The Votteler firm is not only an important
retail establishment in the city of Cleveland,
but is known throughout the whole State of
Ohio. In music publishing circles the Votteler
organization is not only looked upon as one of
the most representative of the high-class music
establishments of the country, but is recognized
as a factor in building up music appreciation as
well as clientele.