Music Trade Review

Issue: 1926 Vol. 82 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 2, 1926
THE
MUSIC TRADE
REVIEW
47
ig Rirade OF HITS/
>
CAN'T GO WRGAK? 4
WITH ANY FEIST SONG
Richmond on the "Banks of the Wabash"
and on a Visit to the Hoosier Capital
Head of the Richmond Music Supply Corp., New York, Finds the Music Stores of Indianapolis
Replete With Charming Femininity and Naturally Has a Wonderful Time
INDIANAPOLIS, IND., December 23.—At-
*• tractive Indianapolis is friendly, entertaining,
interesting, prosperous, cultured, artistic and a
healthy city to live in. Indianapolis is con-
servatively estimated to
have a population of
m o r e t h a n 360,000.
D o w n t own Indian-
apolis, according to ex-
perts, is one of the best
planned of all cities.
There is not a street
less than ninety feet
wide and the one hav-
ing the heaviest traffic
is 120 feet in width.
The Hoosier capital is
Maurice Richmond
easier of access from
every corner of the nation than any other city,
due to that great transportation fabric which
is woven through this, the center of population.
If you would know the meaning of the true
Hoosier hospitality, come and see for yourself.
No visitor remains a stranger long in Indian-
apolis. The origin of the word Hoosier comes
from the common pioneer greeting "Who's
Yere?"
This is the home of famous authors. In-
dianapolis and the near vicinity have produced
many great writers, such as James Whitcomb
Riley, Booth Tarkington, Meredith Nicholson
and George Ade. The famous composer of that
immortal song "On the Banks of the Wabash,"
Paul Dresser, received his inspiration on the
shores of that famed river at Terre Haute, not
many miles from here. The ability of these
men reflects most clearly the literary talent and
appreciation of this community. The Hoosier
town has many schools and colleges of learning,
including the Indiana College of Music and Fine
Arts and the Metropolitan School of Music.
Fuller-Ryde Music Co.
The Fuller-Ryde Music Co. at 27 East Ohio
street is the headquarters for the famous Conn
line. Here you will find a complete line of
them—"Everything in Music"—the Victor and
Brunswick phonograph lines and radio. The
store is particularly attractive, being odd in
size. It is approximately ISO feet in depth and
twenty feet in width. I had the pleasure of
meeting Mr. Ryde who showed me through it.
To the right there are eight phonograph booths,
used as salesrooms, many showcases and wall
fixtures of musical instrument displays. On the
opposite side is where the sheet music depart-
ment is located—and what a department! Mr.
Ryde said: "We've enjoyed a good Fall business
and a substantial increase in every department."
Friends and fellow-dealers in the music trade
let me introduce to you Miss Gladys Alwes
(pronounced "Always—Glad-ys") and she surely
looks the part. She is one of the ladies of the
music trade who likes an occasional glimpse of
Broadway and comes to the conventions quite
regularly. In fact, she has attended all but the
last of them. A short time ago this talented
lady wrote an article for one of the trade papers,
proving without a doubt that a woman is just
as capable of managing a music department as
the male. She proved it, not in a bravado tone,
but, on the contrary, demonstrated it through
tangible facts. Since I have seen the store and
her department I am fully convinced. Miss
Alwes was born with a smile and it is still with
her. Dependability and exactness are written
all over her face. In her department she serves
a discriminating public. With the true Hoosier
spirit she said, "Just remember that you are
always welcome 'way back in old Indiana. We
are sorry that your visit was so short, but hope
you will do better the next time." Gladys asked
me which was the easiest and which the hardest
instrument to play. After scratching the few
hairs on the top of my dome, I said: "I give up."
She gave me the answer: "Tootin' your own
horn is the easiest and playing second fiddle is
the hardest." Gladys plays the piano. She
sends her best wishes to all her New York
friends.
Carlin Music Co.
Back in the late nineties I can recollect the
old firm of Carlin & Lennox Music Co.; in later
years, the Carlin Music Co. Frank Carlin is the
big boss. He is the proprietor, the owner; a
kindly disposed, hospitable fellow. This is the
home of the Cable Company line of Chicago,
as well as the Lester pianos, Holton band in-
struments and Edison and Columbia phono-
graphs. A high-class repair department for real
service is intelligently operated. That famous
composition, "Valse Caprice," by Newland, as
well as many other compositions by this com-
poser, are published by the Carlin Music Co.
Upon my entrance to this home of music I
found a lot of new faces. I made a bee-line for
the music department and met L. W. Tinsman,
who is in charge. He gave me a very pleasant
"hello" and introduced me to a few other nice
young Hoosiers.
J. H: Remick & Co. of Detroit
The L. S. Ayres Co. has a very high-class
music store within its department store oper-
ated by Jerome H. Remick & Co. Having
heard a good deal about this music department
I was anxious to give it the once-over. Without
a bit of exaggeration it certainly looked good
to me. I had the pleasure of meeting Mrs. Ger-
trude Buttz, head of the department, and Miss
Jessie McWhirter. "Our sales are increasing
over last year," Mrs. Buttz said, quite enthu-
siastically. "So far as the Remick catalog is
concerned, we are certainly getting splendid re-
sults with our big songs: 'Sometime,' 'If I Had
a Girl Like You,' 'By the Light of the Stars,'
'I'm Going to Charleston,' 'Let's Wander
Away' and 'Bam, Bam, Bammy Shore.' The
latter two are the big sells for the Fall. This
department will stand the test of severe criti-
cism, due to Mrs. Buttz's ability. She surely is
painstaking and faithful in the performance of
her duties. My friend Harry Werthen, the big
chief in charge of the Remick stores, certainly
picked a winner in this little lady.
"Floreine Waltz"
A two-million copy success, entitled "Floreine
Waltz," the first syncopated waltz on the mar-
ket, is published by Warner C. Williams, of
this city. Mr. Williams wants it known that this
publication has never been out of print. It is
just that he is interested in another line of
business and quite often he finds it pretty hard
to take care of the orders for his sheet music
publications, particularly since he is his own
shipping clerk, bookkeeper, stenographer, etc.
He wants the trade to know that copies may be
had from all the jobbers. The publication is
printed as a vocal arrangement, as well as for
band and orchestra.
The Music Shop
At 25 Monument place, "On the Circle," one
of the best spots in the Hoosier capital, is this
model music store owned and operated by Miss
L. E. Black. The space occupied by this shop
is about twenty-five by thirty-five feet. Mi-^s
Black is not new to the music business in In-
dianapolis. She has been in it for quite a few
years and she deserves a lot of credit for having
branched out for herself, particularly so since
(Continued on paye 48)
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metsrer-Wrlrht)
Pacific Patrol
(Mabel M«ti*er-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Roaey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Met*»«r-Wrlrht)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publisher*
New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
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With these FEIST Songs
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MUSIC TRADE
REVIEW
JANUARY 2,
1926
Richmond and the Hoosier Capital — (Cont'd from page 47)
she is actually making good. With a unique
display of the Perfect records, made by the
Pathe Co., as well as a splendid arrangement oi
ukuleles and other musical accessories, the store
is evidently mapped out with rigid precision.
The sheet music department* carries a well
assorted stock of semi-classic music, teaching
material, dance folios and collections, and an
up-to-date assortment of band and orchestra
music.
Individual service has played an important
part in this little business. Miss Black said:
"We know our customers by their names and
every sale has a personal touch." This energetic
lady, who is always abreast of the times, dis-
tributes several thousands of a neatly printed
bulletin every month. It lists the best selling
titles with the prices to the public. Sheet music
is listed on one side, phonograph records, musi-
cal instruments and accessories on the other.
She tells the consumer that all mail orders are
given prompt attention.
Miss Black has quite a few girls assisting her
and all are smart looking. It appeared to me
as though each and every one of them got a
thrill out.of every sale they made. These girls
must have taken memory tests and mental drills
to remember the customers' names the way they
do. The atmosphere in this shop is quite fas-
cinating. It surely can be classed as being
"individual" and "inimitable."
Pettis Music Shop
At the Pettis Dry Goods Co. is located a music
department of the intimate type, operated and
managed by Mrs. Sue Hayes Adams, a keen,
pronounced blonde lady, of the magnetic and
cheerful type. The department occupies a space
approximately twenty-five feet in length. It can
be described as a popular music department,
although it handles the lighter teaching material.
It caters principally to the popular trade. Mrs.
Adams is best known to her friends as Sue and
she surely knows her Ps and her Qs about her
music department. She is always on the job
herself, eager for business and as lively as a
thrush. Mrs. Adams has quite a circle of friends
in her social environment. She gets quite a lot
out of each day aside from her work, neverthe-
less she calls herself a business lady and believes
in the statement which some wise fellow made:
"Leaving footprints on the sands of time does
not mean spending your days at Palm Beach."
The Fair Sex
The Indianapolis musical public should feel
honored to be served with its requirements in
music through many of the music houses by
the fair sex. To a much greater extent than
other cities of similar size, the Indianapolis
music houses employ young ladies in their de-
partments. The ladies, the beautiful ladies, we
all love 'em.
S. S. Kresge Co.
The Kresge music counter looked alive and
busy. It displayed a neatly arranged, sub-
stantial stock of the hits of the day. There was
no grass growing on the floor in front of the
music counter.
Capt. W. H. Santelman
"The United States is an intensely musical
nation," says Mr. Santelman. "The all Amer-
ican musical program will come—but it need
not be expected in the near future." That is
the opinion of Captain Santelman, leader of the
United States Marine Band. The genius of this
country, once it applies itself to music, will pro-
duce the same marvelous results it has pro-
duced in the arts which relate to the problems
of industrial and social life. Already we have
done much in music, but we can do a great deal
more. American music awaits only the psycho-
logical moment to reflect the nationalistic bril-
liancy.
Not So Good
The hotel orchestra at the Indianapolis Hotel,
where I stopped, used bad judgment to my way
of thinking. There was a convention at that
time of the umbrella manufacturers of the
United States, and during their festivities one of
the featured orchestra selections was "It Ain't
Gonna Rain No Mo'." That is no way to
treat perfectly good umbrella manufacturers, say
I and all of us.
A. New Piano Part for
"Howdy Do Mis' Springtime"
David Guion's Composition, Published by M.
Witmark & Sons, Now Being Issued With
Simplified Accompaniment
Although David Guion's "Howdy Do Mis'
Springtime," in the Witmark Black and White
Series, published by M. Witmark & Sons, for
some time has been acknowledged a success,
the publishers have decided to further the song's
interests by giving it a new piano part. Seldom
does a publisher make such an important change
in a song after it is achieving importance.
David Guion, himself a prominent composer
and masterly pianist, admits that he cannot write
"easy" things, and that he delights in finger-
twisting combinations. So when he set Ben
Gordon's dainty little "Mis' Springtime" poem
to music, he proceeded to give it a character-
istically difficult piano part. It was a splendid
setting, however, and the accompaniment ap-
pealed to professional pianists and accompanists
as one of the chief artistic merits of the song.
But when the song began to take real hold, as it
did very soon after its publication, the publishers
found that the accompaniment was much too
difficult for the ordinary musician to manage,
and that many singers who liked the number
rejected it for that reason.
So "Mis' Springtime" has been reissued in a
very novel manner. It now has two piano parts
in one (since David Guion would never consent
to the shelving of his beloved original one). It
contains four staves—the top two being the
original accompaniment, and the lower two the
simplified one, arranged by George J. Trinkhaus,
for many years connected with the editing staff
of Witmark's. The simplified form retains all
the grace and distinction of the original, and yet
is easier to play—and the publishers' policy has
already been justified.
H. J. Votteler & Son Sixty
Years in Cleveland Trade
Well-known Music House Celebrates Business
Anniversary in Fitting Manner—Caters to
High-class Trade
CLEVELAND, O., December 26.—H. J. Votteler &
Son, well-known local music house, is celebrat-
ing its sixtieth anniversary. The firm was
founded in January, 1866, by Henry J. Votteler
opening a business with toys and musical instru-
ments at 179 Ontario street. In 1874 sheet music
was also added to the stock. The first catalog
sold was that of G. Schirmer, Inc. Later there
was added the catalogs of Carl Fischer, Oliver
Ditson, A. P. Schmidt and the Wood edition.
In 1890 the business was moved to the old
Arcade and with the steady growth of sales in
all of the lines including sheet music the impor-
tance of the firm to the musician, teacher and
student, as well as to the general public was
enhanced.
In 1894 William G. Votteler, a son of the
founder, was made a partner and the firm name
changed to H. J. Votteler & Son. With the
death of his father in 1913 the business was
carried on successfully by William G. Votteler.
The Votteler firm is not only an important
retail establishment in the city of Cleveland,
but is known throughout the whole State of
Ohio. In music publishing circles the Votteler
organization is not only looked upon as one of
the most representative of the high-class music
establishments of the country, but is recognized
as a factor in building up music appreciation as
well as clientele.

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