Music Trade Review

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THE MUSIC TRADE REVIEW
Walter Grover Tells of Year's Work
of Eastern Musical Merchandise Makers
Association, Which Is Less Than One Year Old, Already Has a Notable Record of Achievement
—Invitation Extended to All Manufacturers in Eastern Zone to Join
T 7 PON the completion of nearly a year as an
*-^ active organization, the Musical Merchan-
dise Manufacturers' Association, Eastern Zone,
reports progress through its president, Walter
Grover, vice-president and general manager of
A. D. Grover & Son, Inc., Long Island City,
N. Y. In a talk with a representative of The
Review Mr. Grover declared that the new asso-
ciation had already accomplished a great deal in
bringing about improvements in trade conditions
and held forth promise of even better things in
1926. Mr. Grover said:
"The Musical Merchandise Manufacturers'
Association was formed in February, 1925, for
the general purpose of bettering conditions in
the trade. Some idea of our purpose may be
gained from the preamble to our constitution,
which is as follows:
"To improve methods of manufacture and pro-
vide for the betterment in business relations and
conditions; to work for the improvement of
transportation facilities for the benefit of the
entire musical industry; to develop national and
foreign business through suitable publicity; to
promote 'music in the home'; to aid in the move-
ment 'music in the schools'; to create and main-
tain a friendly spirit of fellowship among the
various manufacturers of musical merchandise,
particularly in the geographical district known
as 'the Eastern Zone.'
"We also aim to create better feeling between
manufacturer and jobber, and we have already
PKLDE OF
POSSESSION
To Own a Vega Is Basis for Pride
For nearly a half century as the leading
manufacturer and importer of the highest
quality instruments, Vega has created a
reputation which assures every dealer of a
satisfied customer.
Vega Violins, made by the foremost
present-day craftsmen of Europe, are the
result of many years' experience at Violin
making, inspired by the keen appreciation
of the works of the old masters. They are
subjected to a two-year seasoning process in
this country and then perfectly adjusted by
experts. This assures your customer of a
violin perfect in every detail. Every in-
strument is of the highest quality in rela-
tion to its price and is guaranteed to main-
tain perfect adjustment for a period of one
year.
The tonal quality of the Vega Violin
possesses individuality and character, as
found in the old masters. The excellency
of tone, responsiveness, and carrying power
is superb.
When a customer purchases a Vega he
will take pride in its possession, and derive
everlasting pleasure.
Vega Violins, $50.00 to $500.00
Other complete outfits, $25.00 and up
The V E G A Co.
155*9 Columbus Ave,
Boston, Mass.
JANUARY 2, 1926
accomplished something in this direction. On
November 24 we had a joint meeting with the
Associated Musical Instrument Dealers of New
York, and as a result the two associations are
planning to run two concerts in order to in-
crease public interest in musical instruments.
Also, the two associations have decided to ar-
range for a dinner and entertainment to be held
during the coming convention in New York.
"Our Association is also working with the Na-
tional Association of Musical Instrument &
Accessories Manufacturers on the matter of
standardization of instruments and accessories.
This is one of the most important things that
we hope to accomplish.
"We expect to start the second year of our
existence with a membership of about twenty
manufacturers. We expect that our membership
will be materially increased during 1926. Our
only requirement for membership is this: Mem-
bership in this Association shall be confined to
those firms or corporations whose principal
business is that of manufacturing musical mer-
chandise. If there are any firms in the Eastern
district who care to join us in our work, we
shall be glad to have them do so."
New Deagan Instrument
Wins Immediate Favor
Vibraphone, of Which Only Six Have Been
Manufactured, Gives Deep Vibrant Tone
DAVENPORT, IA., December 28.—A unique musical
instrument now on display at the Capitol The-
atre is attracting a great deal of attention among
the music lovers of this city. For the first time
tri-city audiences have had the opportunity of
hearing the vibraphone. It resembles the xylo-
phone although there is little in common be-
tween the two instruments outside of the fact
that both are played by mallets.
The vibraphone consists of a number of hol-
low metal shafts which are revolved by an elec-
tric motor. A bell of proper pitch is placed just
above each shaft and the mallets striking the
bells cause the shafts to vibrate and emit deep
vibrant tones.
There are only six of these instruments in
the entire United States. Three of them are
used by Eastern recording and broadcasting
orchestras, another is on the Pacific Coast, an-
other is in an Orpheum Circuit vaudeville act
and the sixth is the local one. They are prod-
ucts of Deagan, Inc., the famous Chicago manu-
facturer of percussion instruments who is known
for these throughout the country.
Selling Violins From Samples
CHICAGO, III., December 28.—Fred Base, West-
ern representative of the Fred Gretsch Mig.
Co., reports that he has received miniature sam-
ples of the Oskar Herman Seidel violin, show-
ing the back and front, which have been glued
together and which enables the dealer to see
the exact finish, grain of wood, etc., instead of
ordering from catalog or going to the hotel
to see the large samples. The new samples
have been favorably commented upon by those
dealers who have seen them.
Successful Trade-in Sale
Landay Bros., the New York chain of retail
music stores, conducted a successful sale last
month of exchanged band and orchestra instru-.
ments in which they demonstrated that by mod-
ern merchandising trade-in instruments of good
value can be successfully disposed of in short
order. Large space advertising in the local
newspapers which reach the music customers
was used and brought many inquiries and sales.
Each instrument was reconditioned before the
sale was made.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions*