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48
THE MUSIC TRADE
REVIEW
AUGUST 29, 1925
LET
LINGER
LONGER IN
YOUR ARMS,*
toy Cliff Friend
and Abel Baer
Writers of
„
*JUNE NIGHT*
*You
Cant
Go
Wrong
With
Any VE/ST' Song'
Walter Douglas Is Given the General
Direction of Waterson, Berlin & Snyder
Frank Clark, Formerly of Chicago Office, to Be General Professional Manager—Addy Britt to Be
in Charge of Orchestra Department—Joe Hiller to Direct Mid-West
I T ENKY WATERSON, SR., head of Water-
son, Berlin & Snyder, the well-known popu-
lar music publishing company, who is also the
founder of the Cameo Record Corp., David
professional manager of the company, Frank
Clark, who, for a number of years, has been in
charge of the Chicago office and the mid-West
territory. Addy Britt has taken entire charge
of the orchestra department. Mr. Britt has a
Courier, Woman's World, Farm & Home,
Household, National Geographic, Successful
Farming, Pictorial Review, Farm Life, Photo-
play, Woman's Home Companion, Musical Ob-
server, Farm and Fireside and Physical Culture.
This is probably the largest campaign of its
type ever carried out in behalf of sheet music.
This advertising which will be run over a period
of months will undoubtedly greatly increase the
popularity of the Century Edition.
In conjunction with the Fall campaign the
Century Music Co. is also contributing twenty-
five free co-operative hook-ups available for all
Century dealers. This includes dealer ads with
space for imprints so as to enable retailers to
hook up in a local way with a national cam-
paign. Century catalogs including those with
thematics, and special classification catalogs,
as well as those particularly issued for teacher
consumption. Catalogs for motion picture play-
ers, brass window signs, labels for Century
stock boxes, Century slides for motion picture
houses, decalcomanias and celluloid window
signs, window streamers, price cards, profit-
sharing cards, and similar sales-creating ma-
terial.
It Is Wrapping Paper
Henry Waterson, Sr.
Grimes, Inc., and other successful concerns, re-
cently turned over the direction of his popular
publishing business to Walter Douglas. Mr.
Douglas has been general sales manager for
the Waterson Co. for the past eight years, in
which time he has also been associated in the
exploitation of a number of enterprises in which
Mr. Waterson was interested.
In conjunction with the above arrangement,
Waterson, Berlin & Snyder also announce, as
Walter Douglas
wide acquaintance in orchestra circles in all
parts of the country. He has appeared as a
radio artist in a great number of broadcasting
stations, having made several tours of the coun-
try in past seasons for that purpose. Joe Hiller,
who has been in charge of the New York pro-
fessional offices of the Waterson organization,
will now confine his activities to the territory
east of Chicago and west of Philadelphia, in-
cluding Waterson, Berlin & Snyder branches.
Century Music Co. Announces Extension
of Its Campaign in National Mediums
Firm, in Conjunction With Its Silver Anniversary, Will Extend List to Twenty-five in Exploiting
This Well-known Edition—Campaign Also Includes Many Dealers' Helps
T N conjunction with the Silver Anniversary of
the Century Music Publishing Co., which will
be celebrated this Fall, the company will carry
on some unusual activities, all of which will re-
dound to the benefit of the retail trade.
Among these is the extension of its national
advertising campaign to twenty-five monthly na-
tionally circularized publications. The circula-
tion of these publications will be close to twen-
ty-five million and it is estimated that this cir-
culation will involve sixty million readers.
The publications include Delineator, Designer,
Good Housekeeping, Child Life, Farmer's Wife,
People's Home Journal, Ladies' Home Journal,
McCall's, The Musician, Metronome, Cosmo-
politan, People's Popular Monthly, Musical
It appears that the article appearing in The
Review last week relative to the possible in-
creased tariff on silk kraft paper of foreign
make might be erroneously taken to indicate
that the paper referred to was that used for
printing music. As a matter of fact, it is the
sort of paper used by the Century Music Co.
and others for wrapping purposes only, and in
anticipation of the increase that company had
laid in a very substantial stock.
Opens New Department
OLEAN, N. Y., August 20.—A new music depart-
ment was recently opened in the Capitol store
here, operated by outside management. At the
opening all the latest musical hits were intro-
duced to the local public by home talent. Lloyd
Milliken and Vincent Moran, widely known
musicians having played with orchestras for
several years, and Billy Powers, the juvenile
singer, who has appeared in public concerts,
were among those on the program. Mr. Milli-
ken rendered piano selections and Mr. Moran
accompanied on the banjo.
Ray Miller in Youngstown
YOUNGSTOWN, O., August 26.—Ray Miller and
his Brunswick Recording Orchestra will make
its first Youngstown appearance Saturday night,
August 29, at Southern Park Inn. Miller and
his fourteen musicians will be featured at a big
dance at this park.
Brunswick dealers in
Youngstown are tying up with the appearance
of the noted band leader and his musicians.