Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 29, 1925
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1/bu Love,
Loves You*
MUSIC
TRADE
^The Waltz InJheMr vV *§
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Heard Everywhere!
MIDNIGHT
WALTZ
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So Successfully SVM$'-JHL~
J/audevilles Leading Artists
•|
47
REVIEW
L-yri'c bu Gus Kahn
sSL^ Music bu Walter Donaldson
A
BECAUSE
^FO*
With A Wonderful
Jox- Trot Rhythm/
^
lyric by Walter fiirsch
Music hi] "fed Fiorito
Cliff Friend a Abel Bacr
You cant do wifou6 with, auty FEIST
The head of the company is Senator John A.
McDonald, father to our young friend. W. M.
McDonald is secretary; C. R. Swift, vice-presi-
dent, and W. W. Casey, correspondent, head of
stock and buyer. The individual who watches
the debits and credits is H. W. Smith. The
company has several branches. The establish-
ment at Halifax, N. S., is conducted by the
Misses McDonald, B. A. and M. E., who run
a music store in conjunction with the piano
equipment. The St. John, N. B., branch is
operated by A. E. McDonald & Co., who also
conduct a general music store. There are rep-
resentatives of the Amherst Piano Co. from
Halifax to the West Coast—in other words,
from the Atlantic to the Pacific.
The huskies and myself tried to get Johnny
to take dinner with us, but he said he had
another engagement. He didn't say much about
whom it was with but you couldn't lure him away.
He compromised by saying he would take his
breakfast with us in the morning. Johnny is a
popular boy about town and knows almost
everyone worth knowing. As we were walking
down the street towards the hotel, Johnny met
an old friend whom he had not seen for several
months and who had been married meanwhile.
"So you're married at last, allow me to con-
gratulate you," said Johnny. "I hear you have
an excellent and accomplished wife." "I have,
indeed," was the proud reply. "She is perfectly
at home in literature, at home in music, at home
in art, in short, she's at home everywhere, ex-
cept—." "Except what?" asked Johnny. "Ex-
cept at home."
We passed a restful night at the hotel in
Amherst. Johnny was on the spot to meet us
at the breakfast table in the morning. We all
ordered, at the suggestion of our friend, some
"non-skid pancakes." Curious to know what
that meant, we were told it was another name
for "waffles," and I am pleased to report that
they nevertheless "skidded" pretty rapidly after
being spread with home-made Nova Scotia but-
ter and syrup. There were really no bad effects.
While reading the morning newspaper, at the
table, my friend Johnny Fitzpatrick read this
item: "Nova Scotia doctor says thousand have
died from being kissed." The article gave cer-
tain rules and precautions to prevent a further
epidemic. The editor of the same paper re-
marked: "Many thousands are dying to be
kissed"
With the assurance that the roads were in
good condition (and there are different kinds
of good) we left cheerfully, bright and happy
for St. John, N. B.
In conjunction with this publicity material,
the Richmond Co. is offering a group of 100
Paull and other selections at inviting prices. A
counter folio for these selections accompanies
Story on Which Number Is Based to Appear every order and makes them easily salable
in Book Form and Also to Be Made Into works available to interested music purchasers
without being shown from the stock proper,
Moving Pictures
The last page of this four-page circular is given
"The Flapper Wife," the song issued in con- over to illustrations and descriptions of meri-
junction with the serial story of the same name torious piano collections including "Pioneer
which ran in hundreds of newspapers, continues March Folio," "Harding's Jigs and Reels."
to be an active seller.
Many newspapers "Musical Moments," "Pleasing Piano Pieces,"
and "E. T. Paull's Famous March Folio."
"Flapper Wife" Still
Being Widely Exploited
Reichenbach in Charge of
Jack Mills Publicity
Firm Now Exploiting "The Lonesomest Gal in
Town," Written by Al Dubin—Number Likely
to Be Real Hit
Max Kortlander and Victor Arden
throughout the country are still running the
story. It is now in preparation for issuance in
book form and in its new dress will be widely
advertised. Later it is to be made into a photo-
play. All of this will keep it alive for many
months,
Herewith are shown Max Kortlander and
Victor Arden, the Q R S executive and pianist.
Mr. Arden is seated at the Steinway grand
and Mr. Kortlander, holding a piano copy of
"The Flapper Wife," is giving his idea of how
this song should appear on the popular Q R S
rolls, The Q R S Music Co. made a feature
of "The Flapper Wife," as did all of the other
leading roll and talking machine record com-
panies,
"The Keyboard Road to
Musicland" Is Issued
250,000 Four-Page Circulars Sent Out to Music
Merchants for Distribution to Their Clienteles
The Richmond Music Supply Corp. has issued
250,000 four-page circulars for consumers to be
distributed by music dealers throughout the
country. This publicity material carries the cap-
tion "The Keyboard Road to Musicland"
(Pleasant Trips to Artistic, Melodious and De-
The Edward B. Marks Music Co. songs "Sen- scriptive Music). The bulk of these specially
timental Me" and "April Fool," which are the selected numbers are the works of the late E. T.
musical features in "Garrick Gaieties," the Thea- Paull, including some of his famous marches,
tre Guild show now playing New York, are both descriptive and military, and other publi-
considered among the outstanding songs from cations. These works are particularly available
for music lovers and many of them will be
the season's musical shows. The Marks firm
found most constructive for the music teacher.
is exploiting these numbers on a wide scale.
Marks Numbers Popular
Howard Reichenbach is now in charge of the
advertising and publicity department of Jack
Mills, Inc. The Mills Co. is 'planning a very
heavy Fall campaign on its catalog. Its present
popular numbers give it a prominent position
on the music counters throughout the country
and with the new releases now being offered
will further the Mills interests during the Fall.
Probably one of the most important acquisi-
tions made by the Mills organization is the new
song "The Lonesomest Gal in Town," written
by Al Dubin, the writer of "Just a Girl That
Men Forget."
Irving Mills, of the Mills firm, recently spent
several days in Atlantic City, where a special
late Summer Mills campaign has been put under
way.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metiger-Wrljrht)
Pacific Patrol
(Mabel Metzger-Wrirht)
Reliance March
(Clifford)
Victorious Eagle
(Roaoy)
American Beauty March
(WUllami)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel MetEger-Wrlrht)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
PubliMher*
New York City