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AUGUST 15, 1925
THE
MUSIC
TRADE
REVIEW
J. Raymond Smith to Represent the
Starr Line in San Francisco Territory
Also Announces That He Will Handle the Emerson Line in the Future—Kimball Grand Used for
Broadcasting—L. P. Tenney, Wins Kohler & Chase Prize—Other News
CAN FRANCISCO, CAL, August 6.—J. Ray-
mond Smith, Fillmore street dealer, is
taking on a full line of Starr pianos, he an-
nounced to-day. He is also adding Emersons
to his other line of pianos. Mr. Smith said
that he will continue to carry the makes of
pianos he has hitherto specialized in. Like all
the leading merchants of Fillmore street, J.
Raymond Smith is an ardent booster for that
section of town, and he is prominent in the
Fillmore Street Improvement Club, which has
done a great deal to put the street on the map,
especially by installing brilliant lighting. The
Club holds its annual picnic next Sunday and
the leading feature is a baseball game between
merchants of the east and the west sides of
the street. Last year Mr. Smith's, the east
side, was badly beaten, but this year a num-
ber of the good ball players have moved over
to the east side, moved by various consider-
ations. As a result of this, Mr. Smith expects
his side to win the game.
KTAB Uses Kimball Grand for Broadcast
A Kimball grand piano has been sold by
Charles Mauzy, manager of the music depart-
ment of the John Bruner Furniture Co., Oak-
land, to KTAB, the new 1,000-watt broadcast-
ing station in Oakland. The station was in-
augurated last week with a fine musical pro-
gram, the Kimball grand piano being used. In
preparation for a special sale, to be held by
the John Bruner Co., Manager Charles
Mauzy has had the piano department equipped
with three carloads of Kimball pianos, the car-
load lots being respectively of grands, repro-
ducing and upright Kimball pianos.
L. P. Tenney Takes the Suit
The Mission street branch of Kohler & Chase
and the new branch in the one hundred block
on O'Farrell street were put on their mettle
by a prize for July, offered by the firm for the
one who made the most piano sales. The prize
consisted of a $100 suit of clothes and a fine
dinner for the entire branch staff. L. P.
Tenney, manager of the Mission branch, takes
the suit and his assistants are to enjoy a din-
ner with him, on the Roof Garden of Hotel
Whitcomb. The Mission branch has a hand-
some building of three floors, where all the
firm's lines are carried. Mr. Tenney stated that
seventy-one pianos were sold by the Mission
street store during the month of July. The
special sale, which still continues, is to com-
memorate the firm's Diamond Jubilee, which is
coincident with that of the city and of Cali-
fornia.
Speaking of these seventy-one pianos, Mr.
Tenney said that they went as far West as Hjlo,
in the Hawaiian Islands, as far north as Bend,
Ore., as far south as Los Angeles and they
were also purchased for many points in the
Valley sections. The slogan of all the Mis-
sion district merchants: "Buy for Less in the
Mission," helped the sales along, in the opinion
of Mr. Tenney. He stated that collections are
good and that, so far, Augnst has been a better
month than was July.
Rumors Current Regarding New Oakland Store
There is quite a persistent rumor, in the East
Bay section, that Lee S. Roberts may open
Chickering Warerooms in Oakland before very
long. At present it is not possible to secure
authentic data on the matter, but some cre-
dence is being given to the rumor.
Woman Music Merchant Knows Her Business
• Annual vacations at Christophe's music es-
tablishment, in. the Mission district, serve to
emphasize the fact that Mrs. Margaret L.
Christophe, the proprietor, knows every detail
of her business and is capable of handling it.
A. W. West, the general manager, is away on
vacation, and Mrs. Christophe is performing his
duties, with the ease of long experience. Later,
Fred Young, retail manager, will take his va-
cation, and Mrs. Christophe will attend to his
work, and so on, through the various depart-
ments. When the late F. J. Christophe passed
away, suddenly, over three years ago, leaving
his young widow with a three-year-old daugh-
ter, many people doubted her wisdom in de-
termining to continue the business, especially
as she was essentially a home woman. That
she has succeeded, Mrs. Christophe attributes
to two causes: 1st, the incentive of a child, to
give advantages to, and 2nd, the fact that mem-
bers of the organization, built up by her late
husband, are still with her, loyal and capable
as when they worked for F. J. Christophe.
Twilight Concerts Continue Their Success
The Twilight Concerts, broadcast on Monday
and Tuesday of this week, over KGO by the
Wiley B. Allen Co., were fully up to
the high standard of the firm's previous con-
certs. Harald Pracht, piano sales manager, was
in charge, and performers included the Alen-
co trio, George Madison, of the piano depart-
ment, basso; and Miss E. Belandt, at the Ma-
son & Hamlin piano.
E. P. Tucker, Los Angeles manager for the
Wiley B. Allen Co., is visiting headquarters of
the firm here.
John M. H. Lerch Dies
at Home in Canton, O.
Department Head of D. W. Lerch Piano Co.
Succumbs to Effects of Operation Performed
Last Winter
CANTON, O., August 10.—After a long residence
in Canton, and business affiliation with the D.
W. Lerch Co., in Canton, John M. H. Lerch
died at his home in this city, Friday. He had
undergone an operation in the Mercy Hospital
on February 1, and had been ill since. Services
were conducted in the home of the deceased D.
W. Lerch, well-known local music house, Mon-
day.
The deceased had long been identified with
his brother's firm in the capacity of depart-
ment manager and previously was associated
with the sales department of the store.
Steinway August Business
Shows 50 Per Gent Increase
Totals for First Ten Days of This Month in
New Hall Greatly in Excess of Those for
Similar Period Last Year
At new Steinway Hall, this week, it was
stated that thus far in August retail sales had
shown an increase of fully 50 per cent over
those recorded for the first ten days in August
of last year, which fact has led the executives
of the company to believe that the move to
the uptown location has been an excellent one
from the retail business standpoint. Perhaps
the distinctly modern ventilating system that
keeps the Hall at all times several degrees
cooler than the street may have had something
to do with placing prospective buyers in a re-
ceptive frame of mind.
the latter being one of the largest and most
complete in greater Akron.
Aeolian Go. President to
Sail for Europe on 15th
H. B. Tremaine to Be Accompanied by Daugh-
ter and Son-in-Law—Will Remain Abroad
for a Lengthy Period
H. B. Tremaine, president of the Aeolian Co.,
is scheduled to sail for Europe on the S. S.
"Leviathan" on August 15. He will be accom-
panied by Mr. and Mrs. R. M. Kempton, his
son-in-law and daughter, the former in charge
of the phonograph division of the Aeolian Co.,
and also by Neil Lynch, who will become con-
nected with the London branch of the Aeolian
Co.
Sherman Homeward Bound
Fred R. Sherman, of Sherman, Clay & Co.,
who has been in the East for the past couple
of weeks attending the convention of whole-
salers at the Victor Co.'s factory, and calling
on piano manufacturers, has left for home.
Hunter Go. Chartered
The Hunter Music Co., Dayton, O., has been
incorporated with capital stock of $50,000 by
G. W. Hunter, August Schauder, Bernard
Schauder, Katie Hunter and Emil Hosker.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
OUR
piano keys
piano ivory
piano actions
player actions
known near and far as
Pratt Read
Products
stand for
Quality and Service
in the piano industry.
Opens New Roll Department
PRATT, READ &i T |CO.
AKRON, O., August 10.—Announcement is made
that the well-known retail music store of the
Windsor-Poling Co. has installed a complete
department for the merchandising of Q R S
music rolls. This department will be handled
in conjunction with the sheet music section,
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.