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THE MUSIC TRADE
36
REVIEW
The Victor Talking Machine Co.'s Paul
Whiteman record of "Footloose," which carries
a vocal version by Hilly Murray, is already on
sale, and will shortly be followed by record
and player roll releases from other manufac-
turers.
The Fox Co., in both its Cleveland and New
York offices, has been exceptionally busy in
turning out "Footloose" literature, signs, hang-
ers, cutouts and other display matter.
The
initial interest in "Footloose" has far surpassed
that shown in its predecessor. According to
the Fox firm, the first responses have been
most surprising, and are an indication that the
"Footloose" campaign will be one of the most
thorough and intensive publicity drives ever
inaugurated on behalf of a popular song.
The Worcester, Massachusetts, Post was one
"Footloose" Campaign Is
Rapidly Under Way
Many of the 800 Newspapers Using Feature
Already Beginning Publication—What the
Worcester, Mass., Post Did
The campaign on the new song "Footloose,"
released by the Sam Fox Publishing Co., in con-
junction with the serial story of the same title,
is now well under way. Many of the 800 news-
papers which are to run the sequel to "The Flap-
per Wife" have already started their first in-
stalments of "Footloose." The local hookups
by orchestras, vaudeville performers, photo-
play houses and radio stations are already set
in many cities.
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"Deep Elm" Is Popular
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FOOTLOOSE
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Louis Blasco, of the professional staff of the
J. W. Jenkins Sons Music Co., states that his
firm is enthusiastic over its new song "Deep
Elm," (You Tell 'Em I'm Blue). Where the
number has been programmed, decided activity
appears in the sales. This would indicate that
"Deep Elm" has unusual possibilities. Another
new number added to the Jenkins' catalog is
called "Peaceful Night." It will be exploited
during the early Fall months.
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With the Rossiter Go.
Art Gillham, known as the whispering pianist
and an exclusive Columbia record artist, who
for the past seven years has been associated
with the Ted Browne Music Co., Inc., of Chi-
cago, has severed his connections with that
firm and has joined the Harold Rossiter Music
Co. of that city. Mr. Gillham will have charge
of the sales department.
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Display
Leo Feist, Inc., Issues Counter and Window
Display Material to Aid Merchants Selling It
The Oliver Ditson Co. has added to its "Negro
Spirituals," arranged for voice and piano by
William Arms Fisher, "Somebody's Knockin' at
the Door." To its sacred songs has been added
"Praise the Lord O My Soul," based on a bib-
lical text and set to music by Anna Elizabeth
Gaeng. To its collection of "Russian Songs"
has been added "When Nocturnal Shadows Glid-
ing," translated from the Russian paraphrase of
"The Song of Solomon." "The Sleeping Prin-
cess," translated from the Russian by Constance
Purdy; "The Boquet," also translated by Miss
Purdy; "Song of the Little Fish," translated by
Robert H. Hamilton; "Spring," translated by
Frederick H. Martens and "When Leaves Are
Falling," also a Martens translation.
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Success cj
'Good Old Timers" in
New Ukulele Form
"Somebody's Knockin' at the Door" Just Pub-
lished—Other Interesting Numbers Found
Among the Company's New Issues
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of the first newspapers to start its "Footloose"
serial. In conjunction with the story, it pro-
moted a dance at Lyonhurst, one of the biggest
outdoor ballrooms in the East. Paul White-
man and His Orchestra were the features of
the occasion. Over 4,000 persons attended the
dance, and prizes were distributed to competi-
tive dancers, all of which tended to give the
"Footloose" story and song an auspicious send-
off in the territory where this publication is
influential.
Oliver Ditson Co. Adds
to List of Spirituals
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"Good Old Timers," a Leo Feist, Inc., pub-
lication, has just been issued in a new dress
as a ukulele edition. Each number carries a
ukulele arrangement, a piano score and the
words of the song. The compilation is one
that is not only thoroughly known to the trade,
but is composed of titles that are familiar to
every pianist and in most homes.
The publishers have issued some very effec-
tive window and counter display material, and
a sales drive on the new edition of "Good Old
Timers" has been arranged. Although the
edition of the ukulele arrangement has just
been made, the publishers state there will be
no advance in price. Containing the words,
music and ukulele arrangement, "Good Old
Timers" appears to be a musical bargain.
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AUGUST 15,
CLEVELAND
NEWYORK
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