Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 1, 1925
Armour String Factory
Is Working Overtime
Manager H. O. Gable, of Department, States
Orders Are Coming In in Remarkable Volume
—A Profitable Adjunct for the Dealers
CHICAGO, 111., July 25.—Armour & Co., manu-
facturers of music strings, report an exception-
ally large demand for the complete line of
strings manufactured by that firm. The popular-
ity of the ukulele, banjo and other stringed in-
struments during the Summer and the demand
for Fall stocks have taxed the factory to ca-
pacity.
"The factory has been working overtime for
the past three weeks," says H. O. Gable, man-
ager of the string department, "in order to meet
the demand this Summer. We are experienc-
ing one of the busiest periods in the history of
the department and, according to present indi-
cations, will be in the same position for the
balance of the year. The many stringed in-
struments now in use which need string re-
placements from time to time as well as the
large number of new instruments being bought
continually offer a very large field for the sale
of music strings, which the dealer has found
adds a good cash profit to his musical mer-
chandise department.
"Armour strings have stood the test for years
and every day we receive enthusiastic letters of
approval from particular users among teachers
and concert artists. We have just issued a lit-
tle folder for the dealer which describes certain
features found in Armour strings."
L. D. Cherry Moves
MUSIC
TRADE
REVIEW
from foreign and American markets. The
Cherry Co. specializes in the popular priced in-
struments such as ukuleles, banjo-ukuleles, vio-
lins, trumpets, saxophones and accessories. The
firm recently removed from its old quarters, at
Sixtieth and Chestnut streets, to the more com-
modious and centrally located home at Twelfth
and Arch streets.
B. B. Todd Go. Now
Carrying Buescher Line
and ocean resorts or elsewhere. Their depar-
ture created a demand for banjos, ukuleles, por-
table talking machines, phonograph records, vio-
lins and other smaller musical instruments.
Some dealers are getting sales through adver-
tising, window displays and other means. At-
tractive window displays are featured at
Dreher's, the stores of the Euclid Music Co., the
Starr Piano Co., Muehlhauser's, the Knabc
Warerooms, the Wurlitzer Co., the P. A. Starck
Piano Co., and others. Small instruments pre-
dominate in these displays.
RONQ
Musical Merchandise Department Recently Es-
tablished by House—Martin and Washburn
Lines Also Carried
July 25.—A line of Buescher
band instruments has been added to the musical
instrument department of the B. B. Todd Co.,
1306 Arch street. In addition to the Martin
instruments, the Todd house will carry a full
line of the various types of band merchandise
made by the Buescher Band Instrument Co.,
Elkhart, Ind.
The musical instrument department recently
was established and has been materially in-
creased within recent months. There also are
carried the Washburn string instruments, for
which the firm has been local retail distrib-
utor for more than five years. B. B. Todd,
head of the firm, is summering at Atlantic City,
PHILADFXPHIA, PA.,
N. J.
Cleveland Dealers Report
Good Summer Trade
Demand Largely Due to Purchase of Instru-
ments by Vacationists for Use While Away.
PHILADELPHIA, PA., July 25.—Since acquiring a
larger central city location for his musical mer-
chandising business, Louis D. Cherry, 1219 Arch
street, has greatly extended his line of small
instruments. The firm now is handling a com-
plete assortment of string and band instruments
43
CLEVELAND, O., July 25.—July merchandising,
from a musical instrument viewpoint, has been
very good, local dealers report. The vacation
season is now at its peak and thousands of
music lovers are in the country, abroad, at lake
BRITSCH
T H E O L D E S T AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1634
C.BRUNO §-SON,INC.
3 5 1 - 5 3 FOURTH AVE. NE WYORKCITY
Victor Distributors
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest awards
over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and heavy.
Joseph Rogers, Jr., & Son
Farmlngdale, N. J.
0
OLIVER DTTSON CQ
BOSTON, AtASS
Trade
Mark
MUSICAL MERCHANDISE
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
ESTABLISHED 1834
6O Broadway B:
r
oltoris
201—"Bugle Band," genuine Koch
Harmonica. 10 double holes, 40
reeds, brass plates, heavy convex
finely nickel-plated covers full
octave tuning. This is the choice
of experienced players. Like
all Koch Harmonicas, guaranteed
perfect in tune. Each instrument
is packed in a hinged box with
embossed lettering. Per doz., $2.70
ANDS KOCH, Inc.
Office and Show Room
1133 BROADWAY, NEW YORK
Write for Catalog and Price*
Shipping and Stock Room
NEW DORP. S. 1.. NEW YORK
HENRY 5TADLMAIR ft INC
~*"*|g>S? MUSICAL INSTRUMENTS
°AW ACCESSORIES-' 115-117 EAST Z3 w 5 1 NEW YORJUf
Electric
7/ie Slipperiest
Combination Eve.r
Made by Hand of Man
Hokon oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and clean. No. 1 for Trombones and Saxophones.
Holton Clarke for valves. N o . 3 for Clarinets. Retails at
$.25 a bottle. Write for information on our terms to dealers.
The Holton Avency Franchise becomes more valuable each
year. Write a'jout it.
"Orer 300,000 Bolllet Soli Yearly"
FRANK HOLTON & CO.
Hrnnvftcturen
56?
of Holton't — America'i Greatest Band Instruments
CHURCH ST., ELKHORN, WIS.