Music Trade Review

Issue: 1925 Vol. 81 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE
REVIEW
AUGUST 1, 1925
and the effect is not only beautiful but the
public seems to consider that the tone is con-
siderably improved. Through a special process
devised by engineers of the Schmidt plant, these
instruments are produced in this special finish
at a surprisingly low price and dealers are able
to make rapid sales with them.
in the country. With the band, and featured as
a trombone soloist, will be James E. Miller,
whom Ellis Brooks pronounced to be the world's
greatest trombonist.
In the past few years Miller has been fea-
tured as soloist with a number of famous bands.
He was with the De Caprio's Administration
Band at the Portland Exhibition and attracted
a lot of attention. He was later heard as trom-
bone soloist with West's Band at Joliet, 111.,
and later featured as soloist with Mace Gray's
Band at Nantasket Beach, Mass.
Famous Virtuoso, Who Plays Holton Instru-
Stories of his wonderful playing had reached
ment, to Go on Tour With Wisconsin Press the West, but it was not until his engagement
Association Band
as soloist with Brooks' Band at the Cotton
Palace, Waco, Tex., that his ability became
ELKHORN, WIS., July 25.—When the annual au-
known to musicians of this section of the coun-
tomobile tour of the Wisconsin Press Associa- try. He was with Ellis Brooks a number of
tion leaves Appleton next week for a four-day seasons, then for several seasons had his own
ride through Wisconsin it will be accompanied band at Chautauqua Circuit. In the Winter
by the famous Wisconsin Press Association of 1924 and 1925, he was featured as trom-
Hand, the only musical organization of its kind bone soloist with the Palm Beach, Florida,
Municipal Band.
Jim Miller is considered to have the most
phenomenal register that has ever been ob-
tained on the trombone and he is known to
musicians from coast to coast through his work
in demonstrating the Holton Revelation trom-
bone, which he has played so many years. A
genial disposition has gained for him the name
of "Sunny Jim," by which he is best known
among his musician friends over the country.
The Wisconsin Press Association Band is
composed entirely of members of the Asso-
ciation, which is composed of editors of Wis-
consin newspapers. The band was made possi-
ble through the generosity of Frank Holton &
Co., manufacturers of band instruments, who
presented the Association with a complete set
of instruments in 1923.
Banjo-Ukulele Reported
to Be Selling Very Well
New Styles of This Instrument and Banjo-
Ukulele in Unique Finish Announced by Oscar
Schmidt Popular at Once
JERSEY CITY, N. J., July 20.—The banjo-ukulele
is certainly having its innings right now, accord-
ing to Walter Schmidt, vice-president of Oscar
Schmidt, Inc., one of the largest producers of
musical merchandise and small goods. There
is no part of the country in which the banjo-
ukulele is not selling right now and the straight
ukulele is running it a close second, reports
Mr. Schmidt.
Two new Schmidt products that are receiving
the approval of the trade in the way of substan-
tial orders are a banjo-ukulele and ukulele re-
cently announced in a unique finish. These
instruments are finished in a special morocco
James E. Miller, Trombone
Soloist, to Be Featured
PlanfcEnmdng
paymentSales
G
ifKl
Sand Instruments
r
AVEN'T you sometimes said "We
don't handle band instruments"
when some customer inquired about a
saxophone, etc., just because of the diffi-
culties in selling on time payments?
fiAS
With the new plan for financing pay-
ment sales which we can now offer to
"King" dealers, this obstacle is removed.
You can have a small-goods band instru-
ment department without tying up any
capital; and what is most attractive, dis-
pose of your leases without sacrificing a
cent of profit. The difference between
our published cash and payment prices
will cover the cost of financing so you
receive the full list price.
FROM
: »ith
This financing plan is clearly explained
in a folder now ready for distribution.
There is no red tape or complicated ac-
counting connected with it, and the plan
is available to every dealer selling "King"
Instruments. If this plan will be of serv-
ice to you we'll gladly send one of the
folders upon receipt of your request.
If you are interested in this plan and in
the exclusive agency for "King" Instru-
ments clip out and mail the coupon below.
THE H. N. WHITE CO.
5206-66 Superior Ave.
Cleveland, Ohio
Manufacturers of
"KING" BAND INSTRUMENTS
THE H.N.WHITE CO., 5206-66 Superior Ave..Cleveland,O.
Gentlemen : Kindly send the booklets checked :
D Plan of Financing Payment Sales.
G Exclusive Agency for King Instruments.
We (do) (do not) handle band instruments.
Name
SEND COUPON
FOR BOOKLETS!
State
Garl Fischer Reports Good
Response to New Catalog
Immediately Upon Distribution to Trade Orders
Began to Come In—Retail Demand Reported
Good
Carl Fischer, Inc., the well-known New York
musical merchandise wholesale house, is reporting
a wonderful response on the part of music
dealers throughout the entire country to its
recently issued catalog of musical merchandise
and supplies. This contains a complete listing
of the entire Fischer stock of merchandise and
it is evident that the trade had been waiting for
its appearance, for orders have been coming in
to the Cooper Square house daily since the an-
nouncement of the book about six weeks ago.
Henry Gerson, manager of the musical mer-
chandise division of Carl Fischer, Inc., also
reports an excellent record in sales by the retail
department of the business. All lines of band
and orchestra instruments seem to be moving
well, and Mr. Gerson attributes the nightly con-
certs of such organizations as the New York
Philharmonic Orchestra and Goldman's Band
to be important factors in stimulating interest
in music in New York and arousing a demand
for musical instruments.
Heavy Orders for Bacon
GROTON, CONN., July 24.—Business continues to
be very good with the Bacon Banjo Co., accord-
ing to David L. Day, general manager of this
firm, who received a telegram yesterday from its
Chicago distributor, the Chicago Musical In-
strument Co., containing an order for twelve
Silver Bell banjos for immediate delivery. This
firm is all out of instruments and Mr. Day in-
fers that business has been very good with it
on the Bacon line for it had previously sent it
about two dozen banjos in that particular style
in the past three or four weeks.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 1, 1925
Armour String Factory
Is Working Overtime
Manager H. O. Gable, of Department, States
Orders Are Coming In in Remarkable Volume
—A Profitable Adjunct for the Dealers
CHICAGO, 111., July 25.—Armour & Co., manu-
facturers of music strings, report an exception-
ally large demand for the complete line of
strings manufactured by that firm. The popular-
ity of the ukulele, banjo and other stringed in-
struments during the Summer and the demand
for Fall stocks have taxed the factory to ca-
pacity.
"The factory has been working overtime for
the past three weeks," says H. O. Gable, man-
ager of the string department, "in order to meet
the demand this Summer. We are experienc-
ing one of the busiest periods in the history of
the department and, according to present indi-
cations, will be in the same position for the
balance of the year. The many stringed in-
struments now in use which need string re-
placements from time to time as well as the
large number of new instruments being bought
continually offer a very large field for the sale
of music strings, which the dealer has found
adds a good cash profit to his musical mer-
chandise department.
"Armour strings have stood the test for years
and every day we receive enthusiastic letters of
approval from particular users among teachers
and concert artists. We have just issued a lit-
tle folder for the dealer which describes certain
features found in Armour strings."
L. D. Cherry Moves
MUSIC
TRADE
REVIEW
from foreign and American markets. The
Cherry Co. specializes in the popular priced in-
struments such as ukuleles, banjo-ukuleles, vio-
lins, trumpets, saxophones and accessories. The
firm recently removed from its old quarters, at
Sixtieth and Chestnut streets, to the more com-
modious and centrally located home at Twelfth
and Arch streets.
B. B. Todd Go. Now
Carrying Buescher Line
and ocean resorts or elsewhere. Their depar-
ture created a demand for banjos, ukuleles, por-
table talking machines, phonograph records, vio-
lins and other smaller musical instruments.
Some dealers are getting sales through adver-
tising, window displays and other means. At-
tractive window displays are featured at
Dreher's, the stores of the Euclid Music Co., the
Starr Piano Co., Muehlhauser's, the Knabc
Warerooms, the Wurlitzer Co., the P. A. Starck
Piano Co., and others. Small instruments pre-
dominate in these displays.
RONQ
Musical Merchandise Department Recently Es-
tablished by House—Martin and Washburn
Lines Also Carried
July 25.—A line of Buescher
band instruments has been added to the musical
instrument department of the B. B. Todd Co.,
1306 Arch street. In addition to the Martin
instruments, the Todd house will carry a full
line of the various types of band merchandise
made by the Buescher Band Instrument Co.,
Elkhart, Ind.
The musical instrument department recently
was established and has been materially in-
creased within recent months. There also are
carried the Washburn string instruments, for
which the firm has been local retail distrib-
utor for more than five years. B. B. Todd,
head of the firm, is summering at Atlantic City,
PHILADFXPHIA, PA.,
N. J.
Cleveland Dealers Report
Good Summer Trade
Demand Largely Due to Purchase of Instru-
ments by Vacationists for Use While Away.
PHILADELPHIA, PA., July 25.—Since acquiring a
larger central city location for his musical mer-
chandising business, Louis D. Cherry, 1219 Arch
street, has greatly extended his line of small
instruments. The firm now is handling a com-
plete assortment of string and band instruments
43
CLEVELAND, O., July 25.—July merchandising,
from a musical instrument viewpoint, has been
very good, local dealers report. The vacation
season is now at its peak and thousands of
music lovers are in the country, abroad, at lake
BRITSCH
T H E O L D E S T AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1634
C.BRUNO §-SON,INC.
3 5 1 - 5 3 FOURTH AVE. NE WYORKCITY
Victor Distributors
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest awards
over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and heavy.
Joseph Rogers, Jr., & Son
Farmlngdale, N. J.
0
OLIVER DTTSON CQ
BOSTON, AtASS
Trade
Mark
MUSICAL MERCHANDISE
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
ESTABLISHED 1834
6O Broadway B:
r
oltoris
201—"Bugle Band," genuine Koch
Harmonica. 10 double holes, 40
reeds, brass plates, heavy convex
finely nickel-plated covers full
octave tuning. This is the choice
of experienced players. Like
all Koch Harmonicas, guaranteed
perfect in tune. Each instrument
is packed in a hinged box with
embossed lettering. Per doz., $2.70
ANDS KOCH, Inc.
Office and Show Room
1133 BROADWAY, NEW YORK
Write for Catalog and Price*
Shipping and Stock Room
NEW DORP. S. 1.. NEW YORK
HENRY 5TADLMAIR ft INC
~*"*|g>S? MUSICAL INSTRUMENTS
°AW ACCESSORIES-' 115-117 EAST Z3 w 5 1 NEW YORJUf
Electric
7/ie Slipperiest
Combination Eve.r
Made by Hand of Man
Hokon oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and clean. No. 1 for Trombones and Saxophones.
Holton Clarke for valves. N o . 3 for Clarinets. Retails at
$.25 a bottle. Write for information on our terms to dealers.
The Holton Avency Franchise becomes more valuable each
year. Write a'jout it.
"Orer 300,000 Bolllet Soli Yearly"
FRANK HOLTON & CO.
Hrnnvftcturen
56?
of Holton't — America'i Greatest Band Instruments
CHURCH ST., ELKHORN, WIS.

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