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50
THE MUSIC TRADE REVIEW
The Syndicate vs.
Legitimate Dealer
(Continued from page 47)
to walk to the rear of the store to complete
their sales. Therefore stores underwent a
change and the record racks, or at least those
holding the most called for selections, were
placed in the front near the door and a counter
and cash register installed. This saved time,
gave much better service and induced more
people to come to the establishments because
it was only necessary to spend a minimum
of time.
In the legitimate sheet music store, where it
is not advisable to give demonstrations, popu-
lar departments will take on new life if they
are placed in the front of the store and every
effort made to serve promptly the current needs
of popular music enthusiasts.
It may be. pointed out that in the syndicate
stores the popular sheet music departments are
often in the basement in the rear of the store,
or on the balcony. This is premeditated, for the
syndicate store gives demonstrations and the
playing of the piano in these remote depart-
ments serves to carry the customers the entire
length of the store, thereby making it nec-
essary to view other goods. The playing of the
music is depended upon to get the most out
of popular sales.
So it can readily be seen that what is good
for the syndicate store is not so good for the
legitimate dealer who does not look with pleas-
ure upon turning a portion of his store into a
popular sheet music demonstrating department.
If he wants the popular sales, however, there
is only one other efficient method of obtaining
results and that is placing his popular mer-
chandise in a more attractive section of his es-
tablishment.
Popular prints do not affect
standard sales; in fact, the purchaser of popu-
lar songs to-day is the client for better music
to-morrow. To give him his present needs
now makes it possible to induce him to .join the
class of better music purchasers earlier than
would be his wont. It is therefore the duty
of all merchants who consider themselves prop-
agandists for good music to handle popular
songs efficiently and thereby attract customers
into their store. It is the most simple method
of increasing the volume of sales on all other
Of Interest to McKinley Dealers!
Now ready for season 1925!
50 New Numbers and New
Catalogs now ready for 1925
37 C h o i c e N u m b e r s f o r I ' h i n o , ."i V i o l i n a n d
I ' h i n o D u e t s , 'i V i o l i n , V i o l o n c e l l o :in
1'ieres,
"
. > M o r e f o r S a x o p h o n e :inil I ' i a n o .
Salable Copyrights!
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World F a m o u s
McKINLEY
MUSIC
"Always First With the Best"
Free Catalog* with Stock Orders
A complete stock of salable music at very
low cost.
200%
Profit
merchandise in the store and it confines the
purchase of musical goods to the source where
they belong, which is the music establishment
which assumes to "carry everything in music."
Chappell-Harms Issues
Many New Ballads
JULY 25, 1925
New Prize Contest
for Chamber Music
Musical Fund Society of Philadelphia Offers
Series of Prizes for Compositions of This
Type
The Musical Fund Society, Philadelphia's old-
Numbers Typical of the High Standard of Ex- est musical organization, has decided to offer
cellence Musically for Which This Publish- $10,0(K) in prizes for the three best compositions
of chamber music. The first prize is $5,000,
ing House Is Noted
the second is $3,000 and the third is $2,000.
The contest is limited to compositions of
Chappell-Harms, Inc., has just released a new
chamber music for from three to six instru-
series of ballads of the type which has made
that catalog one of the most important to the ments. The piano may be used as one of the
instruments, but compositions, including vocal
singer as well as to the trade. Particularly
worth mentioning are two new numbers by parts, will not be considered.
Hadyn Wood, "The Valley of Roses," words
Any composer may submit more than one
by J. Anthony McDonald, and "I Look Into composition and may be awarded more than
Your Garden," words by Charles Wilmott. An- one prize. One unique feature of the com-
other important contribution is "By My Fire- petition is that any composer may submit com-
side," words by Howard Johnston, the well- positions for first prize only, that is, if he elects
known lyricist, and music by Gitz Rice, who will to do this and the composition be not awarded
best be called to memory by mentioning his the principal prize, it may be withdrawn from
"Dear Old Pal of Mine." This new song is in consideration for the second or third prizes.
simple style with words that should have wide- This fact, however, must be stated when the
spread appeal. There is also "If You Were the composition or compositions are submitted.
Only Girl," words by Clifford Grey and music by
Ample time will be allowed to composers to
Nat D. Ayer. This can be sung either as a prepare their works for this competition, as
solo or duet and in both fqrms will be intro- the contest will not close until December 31,
duced in vaudeville. The publishers have given 1927. Further terms of the competition will be
the number a very attractive title page and a announced later.
display of the title pages in conjunction with its
The object of this contest is to secure some
public exploitation should make it a ready
really representative compositions in this greatly
seller.
neglected field of musical art. In other words,
Other new songs in this new list of releases it is done to induce the great composers of the
are "The Mother's Heart," music of which is world to give sufficient time and attention to
by Robert Coningsby Clarke; "Through Peace the composition of chamber music to make
to Light," a sacred song with words by Ade- valuable contributions to its literature. Every
laide Proctor, music by James Hayden Morris; effort will be made to induce the greatest com-
and "Love's Just A Flower," words by Clifford posers of to-day to enter this contest. Since
Grey and music by Virgilio Ranzato. In the list the death of Brahms, almost thirty years ago,
the contributions to the chamber music liter-
there is also Hermann Lohr's latest number
"Oh, For the Wings of A Swallow" and a new ature which show any signs of permanence or
offering by J. Keirn Brennan called "Some- more than usual excellence have been fewer
body's Garden" for which Werner Janssen has than in any other form of the art.
contributed the music.
Takes Thompson Business
Two Penn Ballads
That Are Successful
The Boston Music Co., 26 West street, Bos-
"Sunrise and You" and "When the Sun Goes
ton, Mass., has taken over the business of the
Down" Both Being Widely Used on Concert
late C. W. Thompson and has merged it with
and Recital Stage
their Boston retail store. The Boston Music
Co. will continue the publications of the Thomp-
Arthur A. Penn, writer of "Smiling Through,"
son Co. and for a time at least will also oper-
ate the mail-order business formerly carried "Carissima," "The Magic of Your Eyes," "The
Lamplit Hour" and "Sing Along," has two bal-
on by Mr. Thompson.
lad successes to his credit, both of which are
unforgetably associated with the rising and
going down of the sun, namely, "Sunrise and
You" and "When the Sun Goes Down." "Sun-
"Silver Head," which recently appeared in the rise and You" has long been in the repertory of
catalog of Irving Berlin, Inc., was written by
some of the leading concert artists, and his
James Brockrnan, Vincent Lopez and Joseph latest number, "When the Sun Goes Down,"
Nussbaum. The number is a mother song with
from early indications is taken as a fitting com-
some quite original words and likely to be panion. Some musicians arc under the impres-
highly successful.
sion that it is the best ballad he has ever done
and this view is substantiated by the number
of headline singers.
ROBERT TELLER SONS & DORNER
New Berlin Mother Song
Music Engravers and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 W e t t 43rd Street
New York City
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
Write for Samples smd Terms Today!
BOSTON
N E W YORK
Anticipate and supply Every Requirement of Music
Dealers
McKINLEY MUSIC CO.
White-Smith Music Pub. Co.
1501-1517 East 55th Street - CHICAGO
PUILISHMSJ PMVTni
AND EwGKAVUS OF MUSIC
Main Offices: 40-44 Winchester S t . Boston.
Brandt Houses: New York and Chicago.
"Sonya" to Be Featured
The new song "Sonya" recently released by
Irving Berlin, Inc., and described as a Russian
melody fox-trot, has already been introduced in
vaudeville and on dance floors. The Berlin or-
ganization on the basis of its early showings
has decided to make it one of the feature num-
bers of its catalog. "Sonya" (Yup, Alay Yup)
has words by Bob Schafer and music by Fred
Fisher, both of whom are well-known writers
and.who can be depended upon to write com-
mercial successes.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.