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44
THE MUSIC TRADE
REVIEW
JULY 18, 1925
L
LINGER
LONGER IN
YOUR ARMS
A fascinating RxTtot
Cliff Friend
and AJoel Baer
Writers of
„
"JUNE NIGHT*
*You
Can't
Go
Wrong*
With
Any 'FE/ST' Song"
Are Opportunities in Standard Music
Field Being Capitalized to the Limit?
Progress Made in That Branch of Sheet Music Industry During Past Few Years Leads to Belief
That Concerted Effort Should Bring About Still Greater Business Volume
'TpHE healthy strides of progress which the
•*• standard music field has made through the
past few years are indeed remarkable. We take
it that all hands have been so busy in pushing
forward their own publications that they have
not stopped to think that they were only a
small part of a widespread movement for good
music which is reaching huge proportions.
The forces that are making this country not
only,., the greatest as a musical center but a
n&sical nation in which all of the populace in
some manner takes a part are widespread. They
are intensively covering the educational chan-
nels, the entertainment field and they reach the
homes in even the most remote communities.
This nation is not only becoming music loving
but one preponderantly interested in better
music. What is more, with its tremendous pop-
ulation, with a wide variety of musical tastes
and with a general and a per capita wealth
of high average, it can and does absorb pub-
lications of every description. The totals of
good music which will be consumed in the
future cannot be estimated.
Most of the increased volume of sales of
standard music has been obtained without
proper concerted effort on the part of the trade.
Therefore, the peak of sales from the results of
present-day musical activities has not been at-
tained. It is only in some few territories where
volume has increased in proportion to the
widespread advance of better music. States,
municipalities, as well as civic bodies every-
where, are taking a part in the development of
music appreciation.
Music covers so many
diversified channels and, with the success of
musical bodies from the most humble recital
to musical events of national importance, there
should be even larger gains recorded in stand-
ard sales. No other field of commercial activity
has so many forces working in its favor as
music.
With the minimum of retail outlets every
store should be running up larger sales totals.
The facts show that, although retail establish-
ments are prosperous, they are not as a whole
accumulating much reserve. There is need in
many instances of a greater interest on the part
of retailers in local music activities. Where
retail establishments have taken a leadership
in the dissemination of better music, the pro-
prietor is called upon by civic bodies and others
when programs are being arranged for all public
functions. This gives the store prestige and
gives the establishment first-hand knowledge of
the trend of events, placing it in a position of
getting the most out of such functions com-
mercially.
Milton Weil Go. to Move
"Garrick Gaieties" Music
CHICAGO, I I I . , July 11.—The Milton Weil Music
Co., now located at 119 North Clark street, will
move the latter part of this month to larger
quarters at 81 West Randolph street. The pres-
ent building, Cohan's Grand Opera House, is
to be demolished and replaced with a more mod-
ern structure and the sheet music publishers
located there have to seek new quarters.
John Murray Anderson, the well-known pro-
ducer, is quite enthusiastic over the music in
the Theatre Guild's new show "Garrick Gaie-
ties." In a letter to Larry Hart, the writer of
the lyrics of the show, he announces that they
are the best offerings since Gilbert and Sulli-
van's day. Outstanding songs are "Manhattan,"
"Sentimental Me," "April Fool," and "On With
the Dance." The dance orchestrations of these
numbers are by Arthur Lange and the music is
published by the Edward B. Marks Music Co.
To Sell Halliday Numbers
Phil Ponce Publications has been appointed
sole selling agent for "At Sunset," a waltz, and
"When I'm Alone," a fox-trot, both by M. B
Halliday, writer of several standard successes.
The Ponce firm has also added to its catalog a
new fox-trot called "Siberia."
Annabell McMahon has written the words
and Harry Jay the music for "Mother Tra-Lee"
(Hum Your Gaelic to Me). It is an American-
Irish ballad with wide possibilities. The pub-
lisher is Annabell McMahon, Tribune Annex
Building, Minneapolis, Minn.
New Ballads by Callahan
J. Will Callahan, writer of "Smiles" and other
numerous past successes, has in recent years
devoted practically all of his time to popular
ballads of the better type. He recently placed
with the new ballad department of Jack Mills,
Inc., the following songs: "Returning," "Give
Me the Right to Call You Dearest" and "Just
A Dream of a Waltz With You." Mr. Calla-
han spends his Winters in New Smyrna, Fla.,
and Summers in Bay View, Mich.
New Book for Mixed Voices
Issued by Oliver Ditson Go.
Music Particularly Designed for Use of Choirs
Without Soloists—New Folio of Four^hand
Pieces by Antiga
The Oliver Ditson Co. has issued a new book
for mixed voices called "Easy Anthems With
Simple Solos," edited by Charles H . Morse.
This publication is particularly for ttie u s e of
choirs which, have few or no solo ^voices, but
desire impressive and beautiful devotional mu-
sic. The compilation has close to thirty num-
bers with sufficient variety to lend themselves
to various settings.
The Oliver Ditson Co. has also released a
new folio containing five four-hand pieces, by
Jean Antiga. The titles are "Do N^dJ Forget
Me," "Gavotte in Ancient Style," "Imptressions
of Savoy," "Souvenir of Spain" and ''Spanish
Serenade."
"I Miss My Swiss" Shows
Much Promise of Success
Song Hit of Paris Edition of "Chauve Souris"
to Be Exploited Strongly in this Country by
Feist
"I Miss My Swiss" (My Swiss Miss Misses
Me), a new song by L. Wolfe Gilbert and Abel
Baer, originally introduced in Balieff's "Chauve
Souris" at its recent opening in Paris and where
it proved the song sensation of the show, will
undoubtedly repeat its success here. The plans
of the publishers, Leo Feist, Inc., call for ex-
ploitation of this unusual offering on an inten-
sive and national scale. Work along this line
by the various Feist branch offices and repre-
sentatives throughout the country is already
under way and "I Miss My Swiss" will undoubt-
edly be one of the reigning favorites on dance
floors during the coming weeks.
"Hello Bill" Scores
PORTLAND, ORE., July 9.—"Hello, Bill," a march
song written by Ernest M. Nordstrom, of this
city, and dedicated to the Elks, has been placed
on the sheet music counters of the city and
good sales are already accorded the number, ac-
cording to the dealers. The song was written
for the Sixty-first Grand Lodge convention of
the B. P. O. E., which will be held in Portland
July 13 to 18, at which time the visiting Elks
will be in the city with their bands and drum
corps from every State in the Union. W. A.
McDougall, the leader of the Portland Elks
band of seventy-five pieces, proposes to feature
the number on every opportunity, and it is sure
to become very popular with the visiting musi-
cians of Elkdom. ' .