Music Trade Review

Issue: 1925 Vol. 81 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DF.CKMBKK 26,
THE
1925
MUSIC TRADE REVIEW
49
Three New Herbert Works
Issued by Carl Fischer
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
well us a lonj^ scries of publications and tran-
scriptions by Rudy Wicdoeft. Its folios include
"Ukulele Ike's Comic Song Book," "Hank's One-
hour Course in Ukulele Fame," "Handy's Col-
lection of Blues," "Famous Negro Spirituals"
and "W. C. Handy's Famous Comic Blues" for
the ukulele.
In preparation the company lias "Tom Gott's
Modern Cornet Methods," "Tips on Taps," Vic-
tor Burton's modern drum method; "Dan Maf-
fay's Modern Tenor-banjo Method," "Novelty
Cornet Solos" by Frank Siegrist, "The Happi-
ness Boys Comic Song Book" (for ukulele),
Rudy Wiedoeft's "Modern Saxophone Method"
and "Joe Tarto's Method on Improvising for
Tuba and String Bass."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Sequel to
*loue Sends a Little Gift of Roses *
uneBraptheRose
HARMS, INC.
62W.4-5T*ST.,NY.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WATTING^SUNRISE
IN THE GARDEN OF TDHiORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
IBS MADISON AVE
NEW YORK
Cant Go Wr<
"The Devastation," "Heart Throbs" and "The
Jester's Serenade" Last Compositions of the
Dead Composer
The past month has been a particularly active
one for the orchestra publication department of
Carl Fischer, Inc., New tf'ork. Not that this
is an exception to the general rule, but a num-
ber of unusually interesting works have been
released which should be of outstanding inter-
est to orchestra leaders of theatres and moving
picture houses at this time of the year.
Special interest attaches to a set of three new
numbers by the late Victor Herbert, unusually
attractive numbers which were found among
the works left by this gifted composer and
which now have been published in special ar-
rangements, according to the original score, by
Harold Sanford. These three numbers are en-
titled "The Devastation," "Heart Throbs" and
"The Jester's Serenade." The characteristic
titles of these pieces at once suggest the nature
of the music. It is thematic, emotional and full
of that melodious style which has ever been
the acknowledged and outstanding character-
istic of Victor Herbert's best works.
"The Devastation" is vigorous and inspiring
in its musical content and provides an admirable
accompaniment to serious or dramatic pictures.
In addition it offers manifold opportunities to
capable orchestras, either small, full or grand, to
show off the abilities of the players, both in-
dividually and in ensemble. Needless to say,
Mr. Sanford has provided an arrangement
which in every way is worthy of the music and
its illustrious composer.
"Heart Throbs"' is one of those exceptional
bits of writing which have helped to establish
the fame of Victor Herbert, possibly more than
any of his other more brilliant works. It should
provide an excellent number for pathetic, emo-
tional scenes and is a most effective medium for
certain solo instruments which stand out
throughout the number.
"The Jester's Serenade" was composed some
years ago for special Sunday night concerts
which were given at the New York Theatre, and
as the writer has been told, it was written one
week later than "The Love Sonnet," which is
a companion piece to this composition. "The
Jester's Serenade" may justly be referred to as
one of the most typical of all of Victor Her-
bert's shorter works for orchestra. It is melo-
dious, capricious and fairly bubbling with that,
particular rubato style which Herbert knew so
well how to infuse into his works. The orches-
tration and general arrangement of this number
is particularly good and should prove more than
effective for orchestras of practically any size.
We know of no more interesting nor impor-
tant publication of this caliber than this an-
nouncement of these Victor Herbert numbers
issued by Carl Fischer, Inc. Herbert probably
made more important contributions to music,
won more adherence to its cause than any other
American composer. The number of Victor
Herbert enthusiasts throughout the country is
legion. Each year his works assume more im-
portance and greater popularity and an an-
nouncement that more Herbert works have been
unearthed brings glad tidings to the hearts of
music lovers everywhere.
f FEISTY
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TKULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOO
I WANT YOU ALL FOR HE
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT 1 LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOIU
ARMS
SHE WAS JUST A SAILOR'S 8'VEKT-
HEART
Wr'te for Dealers' Prices
LEO
"Parisian Gaieties" Makes
a Notable Success
New Policy at Moss Colony Theatre, in New
York, Marks a Departure From Ordinary
Routine
The Colony Theatre, one of Broadway's new-
est photoplay houses, under the direction of B.
S. Moss, has been one of the originators in pre-
senting a new type of musical show which, from
ear^ indications of public favor as well as an-
nouncements from the managements of leading
photoplay houses, will have a vogue from coast
to coast.
At present there is running at the Colony
Theatre a musical extravaganza called "Parisian
Gaieties," with special songs, costumes and
scenery. The lyrics of the numbers are by
George Bennett and the music by Jack Glogau.
One of the outstanding songs of this miniature
production is entitled "If You Believe in Me,"
and has made a big success.
• WEST of the
GREAT DIVIDE
2t ERNEST R. BALL'S
± LATESTASD GREATEST BALLAD
^!*
Lyric by GEORGE WHITING
RIGHT NOW
BEST
irt
New Binghamton Store
BINGHAMTON, N. Y., December 21.—Arthur P.
Gardner and Cecil D. Mastin have opened a
new store, called the Music Shoppe, at 80 Court
street, where they are handling a full line of
pianos, phonographs and miscellaneous small
goods. Mr. Gardner has been associated with
the local music trade for the past twenty years,
having been identified with the Barrett Bros,
store for a long period. He was sent to New
York in the employ of this firm to study piano
construction in the Hardman factories.
TRADt HARK BEGISTUED
STOCK UP
M.WITMARK& S O N S
1650 BROADWAY
NEW YORK.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC
TRADE
REVIEW
James L. Kelty Joins
Cleveland Press Drive
on Sam Fox "Footloose" Harold Flammer Sales Force
Newspaper Uses Big Fleet of Trucks in Sup- Shortly to Make Pacific Coast Sales Trip on
plementary Campaign on Popular Number
This Firm's and Luckhardt & Belder Publi-
cations
The Sam Fox Publishing Co., of Cleveland, O.,
and New York, which sponsored the song "Foot-
Harold Flammer, Inc., announces the appoint-
loose," in conjunction with the serial story of ment of James L. Kelty, formerly of the 15. F.
the same name, which ran in over eight hun- Wood Music Co. and Boston Music Co., as a
dred papers throughout the United States, is member of its sales force. Mr. Kelty will
continuing its exploitation drive en this fox- shortly make an extended trip, including an in-
trot and song despite the fact that the final in- itial tour of the Pacific Coast, in the interest of
stalments of the "Footloose" serial have ap- the Flammer catalog and Luckhardt & Bolder
publications. In addition to the standard Flam-
peared in the newspapers.
Seemingly, "Footloose" has much other value mer and Luckhardt & Belder items, Mr. Kelty
from a musical standpoint than the mere hook- will present a series of new specialty numbers,
up with the serial story. Of course, the pub-
licity the number received through the extensive
advertising in the columns of the press has
given it an introduction that it would not have
otherwise procured. The fact, however, that it
continues in popularity after the co-operative
publicity has been eliminated marks it as un-
usual.
We herewith show what is described as a
fleet of trucks used as part of a supplementary
publicity campaign by the Cleveland Press in
conjunction with the "Footloose" drive in that
city. This was probably one of the most, ex-
tensive local advertising drives of this form ever
made on a popular number.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
DECEMBER 26, 1925
"Tango Melody," all of which are published by
Irving Berlin, Inc.
New Adams Number
"Dorothy" is the title of a poem by Evelyn
Winters, with music by Olcolt Vail, published
by Willard G. Adams, 185 Main street, White
Plains, N. Y. Mr. Vail is a well-known violin-
ist and has featured "Dorothy" as a waltz num-
ber on his program.
Band and Glee Club Broadcast
During the Hardman hour of music, from 9
to 11 o'clock on Friday evening, December 18,
the Long I Grotto band of sixty pieces and
Featuring the Marks Number "Footloose"
including two new Easter solos and a new Cad- the Long I Grotto Glee Club of forty voices
man ballad, "Is It You?"
broadcast a special program for the first time
by radio. The program was arranged by Arthur
Hoffman. The band is under the direction of
H. Edward Zitzman and the glee club under
George A. Mier.
Music Theft Solved
BOSTON, MASS., December 19.—The larceny of
music valued at about $6,000 during two or three
years was the charge placed against Frederick
W. Shulz, of Randolph, when he was arrested
here to-day.
Shulz got the music, both in sheet and bound
form, from the store of the Arthur P. Schmidt
Co. here through the agency of one or more
employes, according to the charges. He lost
his position as clerk in the store three years
ago.
The police in Randolph sent word that music
valued at $3,000 had been seized in Shulz's
home. They believe that the remainder had been
shipped to a relative in New York, to be sold
there.
"Georgia Stockade Blues"
The Edward B. Marks Music Co. has joined
the ranks of those issuing funereal ditties. Its
offering is called "Georgia Stockade Blues,"
written by Tom Delaney and said to be based
upon the inspiration received through a
colored prisoner in a Georgia stockade. Delaney
ought to do the number well inasmuch as he
is the composer of "Jazz-it Blues," "Mournful
Blues," "Down Home Blues" and "The Seven
Years Itch."
Your Teachers Will Appreciate the
50 New Numbers Now Ready
(With New Catalogs) for 1926!
Carefully Kdited, Correctly Graded.
Perfectly Printed on the Best Paper.
Low Cost, Big Profits!
AT THE HEAD OF ITS CLASS!
World Famous
McKINLEY
MUSIC
FIFTEEN CENT
GROWS
and GROWS a n d GROWS!
MR. DEALER: Are You Handling tlie Easy
Helling: "Bl» Profit" Line? A Cholee Stock of
1207 Assorted Music, Vocal, Piano, Piano
Duets, Violin and Piano, Saxophone and
I'lano, etc., Installed at Very Low Cost.
All of the Best Reprints and More Big
Selling Copyrights Than Any Other Low-
Priced Edition !
Liberal Sales Plan.
Write for Samples.
McKInley Music Co.
15O1-1517 East 55th St. - Chicago
Berlin Show a Hit
The new show, "The Cocoanuts," featuring
the Four Marx Brothers, which recently opened
in New York City, is hailed as one of the most
entertaining attractions of the season. The mu-
sic, which is by Irving Berlin, is fast gaining
popularity and does much to make "The Cocoa-
nuts" one of the big shows of several seasons.
The numbers include "A Little Bungalow,"
"Florida by the Sea," "Lucky Boy," "The
Monkey Doodle Doo," "We Should Care" and
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Muaic
Dealer*
White-Smith Music Pub. Co.
Don't Be Without
These Numbers
Brown Eyes,
Blue?
Smile a Little Bit
Normandy
Dream Pal
Tomorrow Mornin'
All the Hits from
The Vagabond King
—by Rudolf Friml
Waterson, Berlin & Snydcr Co.
Strand Theatre Bldo.
New York
Pi/iLiiHiat, P i u n u AND EMGXAVHS or Muaic
Main Oftcea: 40-44 Winchester St., Boiton.
Branch Hovaea: New York and Chicaro.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 Weat 43rd Street
New York City
O?/VV PUBLISHER. OUR REFERENCE
<^j <^> WRITE FOR PRICES ~ ~ «»•»
2 0 5 4 W.LAKE ST CHICAGO. ILL

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