Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DFXEMBER 26,
1925
You Cant
THE
Go
the enjoyment the people are getting out of it.
While in St. Louis I attended a lecture given
at the local Y.M.C.A. (and I am sure it was
no other place). This lecture was well adver-
tised. The address was given by an eloquent
speaker and the topic was "Locate Your Wood-
chuck." In part, the speaker had this much to
say: "While Henry Ward Beecher was out walk-
ing one day his dog flushed a woodchuck, which
promptly darted in a hole in the fence. Beecher
said that after that, whenever they passed that
way, the dog would bark furiously at the hole,
although the woodchuck had long since gone
elsewhere. Beecher's dog was an animal with
a very human habit. How many men have
wasted their lives barking at abandoned holes.
In our personal careers we fall into the rut of
routine, run into blind alleys, we bark at aban-
doned holes. Life is too short to waste time
in fighting yesterday's battles. We must be
eternally alert if we are to avoid wasting time
and energy. New days bring new duties. New
visions call for new virtue."
Statler's Philosophy
Being a patron of Mr. Statler's, I find his
hospitality worth while. He runs his hotels
with a "no-trouble-to-help-you" spirit. At each
of the inns there is a booklet distributed to the
guests on "Service Codes," which gives facts
that are easily understood. Statler tells you:
"Never be hasty. Snap judgment of men is
faulty. A man may wear a red necktie, green
vest and tan shoes, yet he may be a gentle-
man." During my stay in St. Louis I am posi-
tive I didn't wear a green vest, but I am not
so certain about the red necktie.
New Issues Released
by Enoch & Sons
Include Songs by Late Easthope Martin, Lan-
don Ronald, Frank H. Grey and Others
Enoch & Sons have released several new num-
bers, doubtless the most interesting of which is
a work by the late Easthope Martin to a poem
by Helen Taylor, called "Everywhere I Go,"
from the album "Four Pastorals." Other re-
leases include "Wander-Thirst," a song from the
album "Song Fancies," lyric by Gerald Gould
and music by Landon Ronald; "The Grace of
Heaven," lyric by P. J. O'Reilly and music by
Fred Royle, and a new number for which Frank
H. Grey, the well-known American composer,
set a poem by Elizabeth Evelyn Moore, called
"Recompense," dedicated and sung by Frances
Alda. Bernard Hamblen is responsible for both
the words and music for "Crying Water," an
American Indian song.
"Honeymoon Waltz" Success
The Triangle Music Publishing Co. is receiv-
ing daily many favorable comments from or-
chestra leaders on its "Honeymoon Waltz."
MUSIC TRADE
Wrong
47
REVIEW
With A n y
"Barber Shop Ballads"
Rights Taken by Marks
Company Secures Exclusive Sales Agency for
Entire Music Trade on Sigmund Spaeth Book
The Edward B. Marks Music Co. has acquired
exclusive sales agency for the entire music trade
for Sigmund Spaeth's "Barber Shop Ballads."
This publication has been given wide publicity
through the series of contests held under the
auspices of the Keith-Albee Vaudeville Circuit
and various newspapers and other organizations.
"Barber Shop Ballads," together with "Book
of American Negro Spirituals," another publi-
cation for which the Marks firm holds the mu-
sic trade distribution privileges, are important
items for the retail store.
At the various conventions of the National
Association of Sheet Music Dealers held during
the past few years the question of how to get
the most out of the sales of musical literature
has been before that body. While it is true
some of the largest houses carry -a complete
line of literature and books of every descrip-
tion covering every phase of music knowledge,
history, etc., other dealers have overlooked the
possibilities not only in the sale of such publi-
cations but in the service they can render their
customers and the prestige that would be added
to their establishments.
Take, for example, the two publications noted
above. Both are sold by book stores every-
where. Certainly, they should be found in every
retail establishment. Their sale is not only
active and thus making it wortli while, but it is
most fitting that when interested parties want
them, or similar publications, they should go to
the music store. The retail dealer should not
only stock all of the active publications, but lie
should have available a reference list carrying
titles and descriptions as well as prices of every-
thing extant in music literature. He need not
carry all of such goods in stock, but he should
be able to procure them readily.
William Ackerman Heads
Ass'n of Music Men
Other Officers Include W. Lutze, Vice-presi-
dent; C. Schloz and T. Heinamann, Secre-
taries, and H. Trink, Treasurer
At the annual meeting of the Association of
Music Men, the organization composed of mem-
bers of the sales and stock department of metro-
politan standard music publishers, the following
officers were elected for the ensuing year: Wil-
liam Ackerman, president; W. Lutze, vice-presi-
dent; C. Schloz, recording secretary; T. Heina-
mann, corresponding secretary; H. Trink, treas-
urer. The board of directors is composed of H.
C. Schulz, F. Schubert, J. Robinson, W. Froese
and R. Bannier.
FEIST' Song
There was a large attendance and the gath-
ering was most enthusiastic. F. Schubert, re-
tiring president, thanked the various commit-
tees and the members of the Association for
their co-operation. President-elect Ackerman
gave a short talk on the possibilities and the
future activities of the organization. Refresh-
ments were served following I he meeting.
Feist Announces New
Plans for Orchestrations
Retail Price to Be 50 and 75 Cents With Dis-
counts to the Dealer Increased
On and after January 2 the retail price of Leo
Feist, Inc., orchestrations will be 50 cents net
for small orchestra or band and 75 cents net
for full orchestrations. The wholesale discount
to the trade has been increased, making possible
a larger percentage of profit for the dealer.
The initial order price, which has always been
a feature of the Feist orchestra sales plan, will
be 20 cents for small orchestrations and 30 cents
for full ones. This allows the Feist orchestra
dealers a standing order at this price with the
privilege of reordering in such quantities as the
retailer needs at the same price within a period
of ten days.
This move on the part of Leo Feist, Inc., was
made necessary from the standpoint of good
business practice, but at the same time it is a
move that will be welcomed by the trade as it
will make the orchestration departments more
profitable adjuncts.
Leo Feist, Inc., has always been a pioneer in
movements for the stabilization of both the
wholesale and retail popular music business.
The present move is one that should win the
approval of every one in the trade, for it is
based upon the necessity of having the band
and orchestra department more self-supporting.
Most pioneer dealers will remember when or-
chestrations generally sold for around 55 cents.
It was only the advent of the 10-cent stores
and the distribution of music in their depart-
ments that finally reduced popular orchestra-
tions to a 25-cent price. In those days orches-
trations were in more simplified form and were
issued for eleven-piece combinations, the cost of
printing being approximately 2 cents.
In recent years in order to serve modern
musical combinations, orchestrations were
issued for sixteen pieces and they became elab-
orate publications, with solo effects for practically
every instrument, extra choruses, and also spe-
cial introductions. Formerly the music for each
instrument was printed on one page. Now it
invariably occupies two or more pages. In-
stead of eleven or sixteen-page orchestration
we now generally have thirty-two pages.
The present-day cost of printing orchestra-
tions is generally estimated at 10 cents. From
this it can be readily see that there have been
radical changes in methods, sizes and prices.