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46
THE MUSIC TRADE REVIEW
DECEMBER 26,
1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
there seems to be a steady, increasing demand
throughout the United States." His "A B C
Piano Course," in three volumes, is well spoken
of by the profession. It is by Robert E. Mil-
ler—listed at 75 cents each, net. Mr. Shat-
Head of the Richmond Music Supply Corp., New York, Visits the Retail Music Merchants in tinger was also enthused about the piano com-
position second grade entitled "March On,"
St. Louis and Tells of Their Activities
which is on the order of "Little Boy Blue," by
C T . LOUIS, MO., December 21.—The sky line Mine," "is still topping the list. Others are Engelman. Aside from Mr. Shattinger's over-the-
^ of greater St. Louis is changing. If the "Pal of My Yesterday," "Oh, for a Pal Like counter business, he is developing a splendid
mail-order trade and has issued many booklets,
daring trappers, who, 150 years ago, passed You," "If 1 Could Just Stop Dreaming."
Their collection, "Songs That People Sing," with thematics, very attractive, giving brief
down the Mississippi to market their furs in the
setlcment of St. Louis containing ninety-five pages of vocal arrange- anaylses of the compositions listed. Shattinger's
special sixteen-page booklet for the holiday
could make the same ments with ukulele accompaniments, is one of
trip to-day what won- the best on the market to-day. This concern trade is rather striking in appearance. The
ders they would be- also operates a retail store in the same build- heading is particularly inviting. It reads as fol-
"May Music, With Its Christmas Cheer,
] hold! The St. Louis ing at 808 Pine street, and makes it known lows:
Gladden
Your Heart Through All the Year."
Building
Association that it is the place where sensible buyers of
This high-class music shop also handles pianoa
good
music
go.
tells you to invest your
and the Sonora phonograph. Assisting Mr.
Villa Moret Publishing Co.
money at home—"why
Shattinger as manager is Walter Starck, an old-
Jack
Lavin
is
in
St.
Louis
for
the
Villa
go to Florida?" In
timer in the music business, for I personally
1840, at the corner of Moret Co., promoting their catalog. He re-
have kept track of him for almost thirty years.
ports
"Moonlight
and
Roses,"
the
topliner,
as
Seventh a n d Olive
He is a man of real ability in the industry.
streets lots were worth showing up wonderfully. "Just a Little Drink" Walter conducts a seven-piece orchestra at the
is
a
close
second,
and
"Funny,"
as
well
as
"Be-
$40 per square foot.
side a Silvery Stream," look like two good num- Mikado Theatre in this city. Music must have
Maurice Richmond
T h e s a m e f o o t o f
bers
to follow. "Moon Dear," the new Indian charms for this individual. After being with it
ground to-day is worth approximately $10,000.
the entire day, he still gets a kick out of it
St. Louis is known for its stability. It offers love song, and "I'm in Love With You" are after dark.
its
newer
publications.
Jack
is
quite
certain
that
splendid opportunities in every line of industry.
Murray-Vollmar Music Co., Inc.
the Villa Moret catalog for next year will act
Hunleth Music Co.
At
the
Thiebes Music Co., at 1103 Olive
as
a
stimulant
for
the
dealer.
At 506 Locust street, right around the corner
street, the Murray-Vollmar Co. has the sheet
Not So Dumb! Dora!
from Olive street, a very important spot, is lo-
In my correspondence received while here my music department. Both of the boys need no
cated a real music store, the headquarters for
introduction to the trade. They are two high-
the teacher, musician, student and general pub- secretary, Miss Helene Ascher, wrote that,
class men in a high-class store catering to a
among
the
happenings
of
the
day,
one
of
our
lic, the Hunleth Music Co. Hunleth sells "bet-
high-class trade. Since the boys have been in
ter service" in everything musical. The staff girls, Miss Dora Alexander, was jubilant because
business I've been in to see them twice, and my
she
just
had
a
birthday.
(By
the
way,
Dora's
consists of experienced and efficient clerks, with
visits have been pleasant. Both men are ex-
an intimate knowledge of the various wants of married.) Helene asked: "How on earth do ceedingly active in their work, and if there is
you
manage
to
let
your
husband
get
a
reminder
the St. Louis music lovers, and they achieve
any music house in the field which deserves a
results that are unequaled for the "house with of your birthday?" Dora answered: "Oh, I sena lot of credit and success these boys should be
my&elf
a
few
congratulation
cards
a
few
days
a reputation."
on the list. I've heard it said that time brings
before and leave them on the library table."
Dixon-Lane Music Co.
everything to those who wait. Their oppor-
Shattinger
Piano
&
Music
Co.
Max Simon, the president of this company,
tunity
is here, and may success be with them.
Oliver Shattinger started in business for him-
has now fully recovered and regained his health.
The Veiled Prophet
self
about
two
years
ago,
in
the
Arcade
Build-
He has resumed his activities in the jobbing
His Majesty, the Veiled Prophet, makes an
plant. He has come back with redoubled en- ing at Eighth and Olive streets. With superb
ergy, with unflinching determination. The old optimrsm and high glee, he reported his busi- annual visit to this city. The organization that
sponsors the Veiled Prophet events is a very
gentleman is exceptionally alert about his ac- ness was showing a noticeable increase. Quite
differently from the ordinary music store, this mysterious one. Through the forty-seven years
tivities.
of its existence the membership and workings of
The right-hand man in the jobbing depart- is located on the second floor. With no high
rent to pay, he can cater to the discriminating the association have remained unknown. The
ment is Edgar H. Sitner. Ed reports business
public rather than the ordinary. Mr. Shattinger visit is an occasion for great festivity, for the
"wonderful," "showing a daily increase," in the
stated: "We have found it necessary in our majority of St. Louisans, including the music
department. This boy is up and doing, work-
mail-order business to allow the teachers a dis- dealers, join in the celebration of this tradi-
ing like mad, and is all business. He is known
count of 10 per cent off on all their purchases. tional appearance. The purpose of the Veiled
to his trade as "Better Service Eddie." A trade
The over-the-counter business is net." He was Prophet's visit is solely to bring enjoyment to
bulletin is issued by this company very fre- highly elated to sec some of his old business those who wish to join with him in his festivi-
quently and is distributed throughout the Mid- coming back. "In my publishing business," Mr. ties. In this aim he certainly succeeds. There is
dle West.
Shattinger said, "we are adding several publi- a carnival spirit that prevails throughout the city
In the Dixon-Lane catalog there are a num- cations a month, teaching material, for which at this eventful time, which is proof enough of
ber of good sellers. "Call Me Rack, Pal of
Richmond Writes of Sheet Music
Trade in the Union's Forty-Ninth State
ptPiL
s
Aifl
ill Sort Hits from Uw B&Slu>u)HitS |,
MUST
LOVE
'OJM
MERRY MERRY"
Lyrics by
Music by
Harian Thompson Harry Archer
You
can't
OH YOU?
Florida Girl*
Lyrics i>v
/
PAUL PORTER and
BENJAMIN HAPGOOD BURT
lAusic hy MILTON SUSKIND
wrong
with any
THEUNTBM
OF LOVE*
from,
*Castles In The Air*
lyiics % RAYMOND W. PECK
Music hy PERCY WENR1CH
FEIST
song