Music Trade Review

Issue: 1925 Vol. 81 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
DECEMBER 19,
1925
Activity of the Chamber of Commerce—(Continued from page 3)
by the National Bureau for the Advancement of
Music and the work of the Credit and Collection
Department. Constant watch is necessary to
perceive in advance the possibility of adverse
legislation or the need of favorable legislation.
"If any definite activities are likely to stand
out during the coming year above the others,
they will probably be threefold: (1) the pro-
motion of group instrumental instruction in
public schools, (2) the membership promotional
work of the National Association of Music Mer-
chants, and (3) activities at Washington in
connection with the Coypright Act.
"The conferences which have been held dur-
ing the Summer in the hope of settling the
differences of opinion of the various factions
interested in the amendment of the Copyright
Act have evidently failed of their purpose. Cer-
tainly this is true of the differences between
the Chamber and the American Society of Com-
posers, Authors and Publishers. Apparently
nothing can prevent a long-drawn-out and bitter
controversy before Congress, in which the
Chamber will use every means possible to pre-
vent the elimination of mechanical license which
is essential to the welfare of the phonograph
record and music roll companies, and the music
publishers will fight equally hard to obtain abso-
lute control over copyrights without any limita-
tion whatsoever. Another bitter controversy
will be threshed out when the Chamber and
radio broadcasting stations, the motion picture
theatres, restaurants and hotels endeavor to
have the Copyright Act amended so that the
music publishers can no longer pool their public
performing rights and force every user of an
automatic or reproducing piano.or phonograph
in a public place to pay a license to them.
"There is also some possibility of further
differences of opinion with the railroads, es-
pecially concerning phonograph rates, which
will necessitate the same determined action that
the Chamber has given to such matters during
the past year.
"Present indications are that the Chamber will
have no further need of fighting excise taxes, for
the last one to apply to the music business—
the tax on vending machines applying to auto-
matic pianos—is apparently doomed, as it does
not appear in the new revenue bill just intro-
duced by the Ways and Means Committee.
"In commenting upon the future work of the
Chamber, an incomplete picture would be painted
if no mention were made of the services of the
Chamber for several of its member associations,
particularly the Supply Association and the
Band Instrument Manufacturers' Association.
These are both very active associations, the
latter in connection with the promotion of bands
and the elimination of improper merchandising
methods, and the former in connection with im-
proving conditions and assisting manufacturers
in financial difficulty. Mention has already been
made of the promotional work of the National
Association of Music Merchants, which will be
carried on by the Chamber staff under the
supervision of the Merchants' Executive Board.
The Chamber staff also serves as the executive
and clerical force for the National Piano Tech-
nicians' Association, the National Musical Mer-
chandise Association and the National Associa-
tion of Musical Instrument and Accessories
Manufacturers."
Music Advancement Work
D R O B A B L Y the principal features of the
work of the National Bureau for the Advance-
ment of Music, of which C. M. Tremaine is
director, in 1925 were the promotion of Music
Week for the second time as a synchronized
national observance, publication of the book,
"Municipal Aid to Music in America," and the
fifteen months' investigation preceding it, and
the various activities directed toward the devel-
opment of instrumental music, especially bands,
in the schools.
Doubtless this work was of no more far-
reaching importance than the Bureau's progress
along the paths it had carved out for itself in
previous years—the steady increase, for in-
stance, in the number of Music Memory Con-
tests, in the number of music clubs with which
the Bureau co-operated, in the number of papers
asking for its news service, etc.—but the latter
subjects are perhaps too familiar to be discussed
here. They may be dismissed with the state-
ment that the number of cities, towns and coun-
ties which introduced the Music Memory Con-
test in their school system increased from 1,054
in June, 1924, to 1,317 in June, 1925, and is now
about 1,400; and that the number of music clubs
which the Bureau either helped to organize or
assisted in the course of their work was 946 in
1925, about 60 per cent more than last year.
The extent of the Bureau's influence may be
better estimated by the statement that 6,744 in-
dividuals and organizations of different types
called upon the Bureau for information and sug-
gestions during the year, sometimes on as many
as three or four large projects.
The 297-page book, "Municipal Aid to Music,"
with its strong presentation of the need for
more adequate support for music by the munic-
ipalities, although out only about two months,
has already caused a considerable stir of inter-
est among the mayors and public officials to
whom it has been sent as the first move in the
campaign for which the book is to be the basis.
Furthermore, this survey has occasioned a large
and growing amount of newspaper discussion
on the subject, due in part to reviews of the
book, which are appearing widely, and in part to
the Bureau's own news stories. "Municipal Aid
to Music" offers an unsual opportunity for the
live dealer to use to the advantage of music in
his own town, and many have already availed
themselves of the aid it gives.
The second annual Music Week, May 3-9,
1925, was observed in 1,210 cities, of which 687
were city-wide and 523 partial. This is an in-
crease of about 60 per cent over last year, and
from all indications the number will be 2,000 or
more in 1926.
The Bureau continued its work with the Com-
mittee on Instrumental Affairs of the Music
Supervisors' National Conference and organized
or co-operated in ten State school band contests
and two sectional, as compared with five in 1924.
There will be many more States organized for
the contests in 1926 and, in addition, there will
be a national contest based upon them and as a
culmination to them.
The Bureau assisted further in this field by
the publication of the booklets, "Instrumental
Music in the Schools of Rochester and Louis-
ville," showing different plans in operation for
establishing systems of bands and orchestras,
and "School Bands—How They May Be De-
veloped," showing the value of the school band
and how to develop it in places of different
sizes and under different conditions.
Next year the Bureau will supplement these
booklets by the publication of a list of 500
compositions suitable for playing by different
types of school bands, the list having been com-
piled after most careful investigation by the
Committee on Instrumental Affairs of the M. S.
N. C. At the next meeting of the Music Super-
visors' Conference in April the committee will
present a plan for still further developing school
instrumental music, especially in the matter of
securing more adequate appropriation from
public funds for the purchase of musical instru-
ments.
Considerable progress was made last year in
the adoption of high school credits for private
music study, mostly in connection with the
piano, much of this being due to dissemination
of the data on the subject presented by the
Bureau in its book, "The Giving of High School
Credits for Private Music Study, a Survey,"
published early in 1924.
The forecast for 1926 shows even greater
activity in all the campaigns mentioned so far,
and in addition much new work will be under-
taken. Foremost in this is the promotion of
piano classes in the schools. The plan was really
taken up by the Bureau in its publication last
year of the junior music club course of study.
"The Piano and Piano Music," with a whole
chapter devoted to modern educational methods
in piano teaching, with emphasis on the class
idea; and it was again referred to in a later
booklet published to aid the development of
junior music clubs on the Chautauqua circuits,
entitled "Junior Music Clubs and the Chautau-
quas." Now the Bureau plans to issue a book
let showing what a number of important cities
are doing in organizing and conducting piano
classes in the schools, giving a review of the
aims, methods and results achieved, and con-
taining practical suggestions for the music
supervisors, music clubs, women's clubs, etc.,
which are interested, or may become interested,
in the piano-class idea, and wish to introduce
it locally.
Credit and Collection Work
T T H E confidential and reciprocal interchange
•*• of credit information' operated by the
Music Industries Chamber of Commerce has
shown further expansion and usefulness during
the present year. The service was inaugurated
about four years ago and there are now 28,000
reports on file, which is at the rate of 7,000 per
year. Requests for new reports are coming in
at the rate of about 800 a month.
The value of the service is largely preventive.
It serves as a warning against undesirable credit
risks and brings to light, through reciprocal
interchange of ledger experiences, unsound
financial conditions wherever they exist.
Retail merchants also appreciate the value of
the credit service to them. It tends to protect
the legitimate and honorable dealers against
unfair competition from those whose standards
of ethics are low. The dealer who enters the
music business with only the thought of beating
his creditors and underselling legitimate com-
petition is usually detected before he gets very
far, and it is this sort of unfair practice that
the Credit and Collection Department is anxious
to eradicate.
' In conjunction with the credit service the
Chamber operates a collection service for the
use of manufacturers and distributors of musical
instruments. The collection service has been
established about two years, during which time
nearly 500 claims, totaling more than $100,000,
have been entered for collection. The depart-
ment is successful in collecting about 25 per cent
of the claims lodged with it without the aid of
attorneys. This record compares favorably with
similar bureaus in other industries.
Practical Service Work
" p H E statistical service, operated by the Music
•^ Industries Chamber of Commerce, covers
three important fields in the industry, viz., the
manufacture of pianos, musical supplies and the
sale of band instruments. This forms a nucleus
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 19,
THE MUSIC TRADE REVIEW
1925
Activity of the Chamber of Commerce—(Continued from page 4)
around which a future statistical reporting serv-
ice can be built that will be invaluable to the
music industry.
Statistics of piano production are collected
monthly from approximately one-third of the
piano manufacturers in the country. The data
thus compiled are so divided as to styles, quan-
tities and prices that they furnish a very reliable
index of the industry as a whole. So far as
the trend of the industry is concerned it would
differ very little even if all manufacturers were
to report.
Monthly charts are compiled in the Chamber
showing productions, orders received, shipments
made and unfilled orders for all types of pianos,
also shipments of different types of pianos for
comparison with each other.
The statistical service embraces also reports
from leading representatives of the musical sup-
ply industry, which offer important and valuable
information by way of comparison with the
trend of the piano manufacturing industry.
Members of the Piano Manufacturers' Associa-
tion and the Musical Supply Association receive
monthly reports and charts of both associa-
tions, so the similarity or difference of their
trend may be readily observed.
It is hoped as time goes on a statistical re-
porting service for the different divisions of the
music industry may be established.
Merchandising Service
merging of the Trade Service and Bet-
I N ter the Business
Bureaus under the name Mer-
chandising Service Department, with C. L. Den-
nis in charge, the directors of the Chamber took
a step toward greater efficiency and economy of
operation at the 1925 convention meeting. Es-
pecially did this become true with the delegation
to the Chamber of the secretarial duties of the
retail division of the National Association of
Music Merchants.
This most important move brought into closer
working relationship the entire national organ-
ization functions, with the Executive Board of
the Music Merchants as the Chamber Advisory
Committee in direct supervision of the merchan-
dising activities. The department necessarily
had to be reorganized and expanded to take care
of the clerical duties of the association in addi-
tion to the trade service and better business
work.
First of all the department found it necessary
to establish a working basis to carry out the
recommendations of the Association based upon
the Hamilton committee report at the Chicago
convention in June. The closer affiliation of
State associations, with delegate representation
and executive recognition in the national work,
was the basic idea of these recommendations.
A definite plan of promotion was worked
out and adopted by the Executive Board of the
National Association at its October meeting in
the Chamber meeting in New York. This plan
is now being put into operation. The first step
has been taken in submitting to the present
individual members a "Question and Answer"
form, bearing on the local association activities
of the trade. It is obvious that the National
Association cannot function through individual
membership opinions expressed at an annual
meeting once a year. The effort is now aimed
at the consolidation of organized opinion, as de-
veloped in the local groups and crystallized into
national action through a system of delegate
representation.
The first meeting to bring about group action
will be held in January. Three delegates from
each association now affiliated with the National
Association—ah affiliation in name only—have
been invited to attend the mid-Winter executive
meeting of the Association, to be held in New
York City, probably about January 20, the exact
date to be announced later.
The delegates themselves will be asked to
determine the form of organization whereby the
National Association will truly represent the
organized opinions of the local music merchants
as determined in their State and local associa-
tion work throughout the country.
The National Association is now organizing
its forces toward the end of carrying out such
plans as the delegates may formulate. It is
obvious that the entire country will not be
organized into State association activity over
night. Therefore, the association plan of pro-
motion contemplates a steady development of
the present system of individual memberships
in those States which are not yet organized.
Already there are suggestions in hand for
State associations in Alabama, Connecticut,
Georgia, Indiana, Louisiana (with Mississippi,
Tennessee and Arkansas), Maine, New York,
Pennsylvania and Wisconsin, to add to the exist-
ing associations in California, Illinois, Michigan,
New England, Ohio, Oregon, Texas and West-
ern (Pacific Coast). To these may be added
suggestions for city associations in Freeport
and Peoria, 111.; Houston, Tex.; Cincinnati, O.;
Norfolk, Va.; Washington, D. C, and the Tri-
Cities (Moline and Rock Island, 111., and Dav-
enport, la.).
The subjects in which the greatest association
interest has been expressed so far, as noted
in a preliminary review of the early question-
naires returned, show a wide diversity of opin-
ion. At the same time they reflect the past
activities of the Trade Service-and Better Busi-
ness Bureaus of the Chamber.
It is evident that the deliberations of
the music merchants will take form in the out-
lining of service subjects, not alone in mer-
chandising service, but in other co-operative
work for the advancement of music. Already
there is an example of constructive thought in
the program to encourage class instruction in
grade schools to teach the playing of musical
instruments. Thus the working relationship of
the Merchandising Service Department to the
National Bureau for the Advancement of Music
makes for more thorough organized effort. The
State and city associations working with the
national organization provide local machinery
for' organized effort in national movements.
The merchants will determine for themselves
their outstanding problems of merchandising and
concentrate on those which demand early at-
tention and are practical for solution. Service
items can be produced which meet a general de-
mand. Trade evils may be combated by educa-
tion and agitation, but here again the local
machinery must function in harmony with the
national. All the efforts must be geared up to
work together, and that is the purpose to-day
of the leaders in the National Association of
Music Merchants.
Years of effort have ironed out certain mis-
understandings; brought about closer affilia-
tions, and developed the organization machinery
which is placing the music industry on a better
working basis. The music merchants have
taken important steps during the year now clos-
ing, to make their influence more strongly felt
in relation to the industry, as well as in their
own national, State and city association work
for improved merchandising conditions.
As for the merchandising service work done
by the Chamber during the past year, there
have been numerous reports submitted. We
may briefly note among the activities the fol-
lowing:
Promotional—Cooperation in National Thrift
Week, Franklin's anniversary, January 17, Na-
tional Music Week, May 3 to 9, and Better
Homes Week. (Proper provision for musical
equipment in the home); Advertising Exhibits
during convention week, and American Educa-
tion Week, November 16 to 22.
Merchandising—Distribution of service helps
such as the books "Advertising Music," "Ac-
counting for Retail Music Stores," and "Book
of Business Standards" and reports on "How
Music Merchants are Selling Radio" and "Turn-
over and Rate of Net Income," also booklets
like "The Care of the Piano" and "My Friend
the Player Piano."
Corrective—Campaigns against "bait" adver-
tising and the song swindle; cooperation with
the Better Business movement of the Associ-
ated Advertising Clubs of the World and the
Commercial Standards Council; and direct ef-
fort in scores of merchandising cases, with
special reference to the Band Instrument code
of ethics, the Organ Builders' condition of com-
petition and, earlier in the year, the problem of
sheet music price marking.
Bacon Piano Co. Enjoys
a Most Prosperous Year
W. P. H. Bacon, President of Francis Bacon
Piano Co., Foresees and Prepares for Era of
Prosperity
The Francis Bacon Piano Co., New York, re-
ports 1925 as one of the best years of its en-
tire history, and W. P. H. Bacon, president of
the company, sees great business ahead in 1926.
To a Review representative Mr. Bacon stated
this week:
"I do not believe that in all our history we
have ever seen conditions at the end of a year
that point so decidedly to great activity for the
immediate future. Consequently, we are be-
ginning now to campaign for our full share of
the piano business which continued prosperity is
sure to bring. And we are doing all in our
power to encourage our dealers, in their turn,
to prepare for unusually good business during
1926. It is our belief that dealers should be
prepared with well-rounded stocks and plans
for consistent advertising campaigns, both in
the way of newspaper publicity and direct-mail
effort. With all these sales producers of mod-
ern industry working for us, I fail to see where
the piano industry has anything to fear in the
future. On the contrary, we now know that the
piano industry occupies a place of high im-
portance in the business world."
Clarence Dickinson Now
Records for De Luxe
Well-known New York Organist's Rolls Avail-
able for Owners of Welte-Mignon (Licensee)
Clarence Dickinson, pianist and organist of
the Union Theological Seminary, New York,
who is also organist and choirmaster of the
Brick Presbyterian Church and Temple Beth-El
in New York, has just completed several record-
ings for Welte-Mignon (Licensee).
These
recordings consist of several Christmas carols,
which have been released to dealers in time for
the Christmas business.
Mr. Dickinson is very enthusiastic with the
results of his new recordings and has written
to William C. Heaton, president of the De Luxe
Reproducing Roll Corp., New York, as follows:
"I was amazed to hear the perfect reproduction
of my playing on your marvelous instrument! I
never cease to wonder at the fidelity with which
it gives back not only the technical character-
istics but the essential quality of each artist's
playing. It would be impossible for me to be
too enthusiastic about your instrument; it is
indeed wonderful!
The W. S. Custer Music Co., of Canton O.,
has been granted a charter recently with a
capital stock of $50,000. William S. Custer,
Harry C, Mary and Edna B. Edelman,
Ronald O. Robertson and Beatrice M. De Corps
are the incorporators.

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