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THE MUSIC TRADE REVIEW
DECEMBER 12, 1925
137
and Frye, Ethel Hook, Eddie Nelson, Charles
Forsythe, Clark Morrell, Ann Gray, Rose and
Thorne, William Kennedy Company, Harry
Holbrook, Sylvester and Vance, Tyler Mason
and many others.
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
Exhibitors Have Come to Realization That
Suitable Musical Setting Can Have Much to
Do With Picture's Success
STOCK-UP
Century Music Pub. Go.
"Lullaby Lane" Popular
une Brought Mose
HARMS, INC.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDT
MWDI5WAM;:$UNRIS
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRUVDUR TEARS
I f WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
TFEIST;
Music's Important Part
in Motion Picture Field
It is only recently that the ingenious method
of selecting music to fit the action of motion
pictures came into its own. Since the first fea-
ture film was made about ten years ago, music
struggled to be recognized in the screen world.
Many motion pictures are known to have "fallen
flat," as the expression goes, because improper
music was permitted to accompany them.
Little is known by the movie-going public of
a "thematic cue sheet" which almost every ex-
hibitor of motion pictures employs with the
showing of his screen wares. The value of this
cue sheet to the theatre owner is difficult to
estimate, for not only does it raise the stand-
235 West 40th St.
New York
ard of his theatre by cultivating a taste for
good music among his patrons, but aids con-
siderably
in the enjoyment of his screen offer-
that would be more difficult with the actual
ings.
sheet music.
The "thematic cue sheet" supplies the orches-
The titles so far chosen for such covers have
been selected to give variety to the display and tra leader, pianist or organist suggested musical
selections that best interpret the action in the
include "Well-tempered Clavichord," "School of
scenes on the screen. For example, as the film
Velocity," "Songs Without Words," "Rustle of
is unreeled, the expert who plans this cue sheet
Spring," "Creation," "Elijah" and "Seasons."
selects: "At Screening—"Where Is the Dawn"
(Edwards)—one and one-quarter minutes. When
the theatre musician gets this cue sheet he is
informed of the selection to play—who com-
"Lullaby Lane," a haunting little song by Leo posed it and how long the sequence lasts on
Wood and Harry de Costa, recently added to the screen. On the next line the first few bars
the catalog of M. Witmark & Sons, has been of the composition arc supplied, enabling the
accorded a spontaneous welcome by the singing leader who finds he is without the specified
profession. It is already reported as a genuine number in his library to substitute with an aria
success and the professional rooms of the pub- in the same mood. The next sequence to be
lishers are filled daily with new recruits desirous accompanied by music is, let us say, "An In-
of programing the number. Among those who augural Ball," so the cue sheet suggests "Valse
are already singing "Lullaby Lane" are Moss Violette" (Ludwig) and the length of time it
appears on the screen—one and one-half min-
utes. Tragic, happy, comic comments lend
themselves perfectly to music—and the thematic
Sequel to
cue sheet gives the musician the props*- musical
' *loue Sends a little Gift of Roses"
interpretation of every film that comes to his
theatre. This method has been a great aid to
the small-town theatre musician striving to place
his programs on a plane with the big city
movie palaces.
62 W. 4-5 i*ST.,N.Y.C.
Can't Go Wn
"The Cocoanuts," a New
Musical Show on Broadway
Four Marx Brothers Featured in New Produc-
tion Which Appears Assured of Success—Has
Pleasing Score
"The Cocoanuts," a new musical comedy in
two acts and eight scenes, opened at the Lyric
Theatre, New York City, on Tuesday night of
this week. The book is by George S. Kaufman
and the music and lyrics by Irving Berlin, and
it is produced by Sam H. Harris.
The four Marx Brothers, supported by an
able cast, including Mabel Withee, Margaret
Dumont, Georgie Hale, Henry Whittemore and
Jack Barker, are the important members of the
show.
The show is an assured success. The Marx
Brothers could supply the comedy for half a
dozen attractions and Irving Berlin can always
furnish the music. In "The Cocoanuts" Berlin
furnishes five numbers that should have wide
popularity. They are "A Little Bungalow,"
"Florida by the Sea," "We Should Care," "The
Monkey Doodle Doo" and "Lucky Boy." Irving
Berlin, Inc., publishes the score.
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY BLUB
tOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Write for Dealers'
Prices
LEO FHSTK's.NEfYORK
"Most Popular Musiq
Books" for the Holidays
Popular Series of Music Books Include Many
Features Particularly Suited to the Christmas
Season
"The Most Popular Music Books," published
by Hinds, Hayden & Eldridge, Inc., have nu-
merous items that are particularly adapted for
the holiday season. Among these are "The
Most Popular Home Songs," "The Most Pop-
ular Children's Piano Pieces" and "The Mother
Goose Rhymes." These books need only be dis-
played- in order to create sales. They not only
make ideal Christmas gifts but they give enter-
tainment over a long period, and the books for
children particularly are of a constructive nature.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
WEST oftlie
GREAT DIVIDE
yi ERNEST R. BALI 9 S
± LATEST AND GREATEST BALLAD
Sts*
Lyric by GEORGE WHITING
RIGHT NOW
THE
irt
TRADE HARK REGISTERED
STOCK UP
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK.