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DECEMBER 12,
1925
THE
MUSIC
TRADE
Irving Berlin, Inc., Is Closing the
Largest Year in History of That Firm
Record Is Made in Point of Sales, Volume of Business and Extent of Catalog—Firm Has Large
Number of Current Successes and New Issues Bid Fair to Equal the Older Ones
I RVING
largest
BERLIN, INC., is just closing the
year in its history. This was in
point of sales, volume of business and on the
extent of its catalog. Its popular offerings, com-
prising songs of every description, have included
more successes by 100 per cent than were ever
heretofore gathered together by the organiza-
tion in one season. Not only has it had more
successes throughout the entire year, but the
recent additions to the catalog are all showing
up so well that a continuation of the present
prosperity of the firm's publications is assured.
Irving Berlin, the head of the company, and
naturally composer in chief, has given his house
a number in "Remember^ that is not only musi-
cally one of the best things he has ever done,
but one which from its popular appeal has in
a large measure carried the burden of exploita-
tion. In fact, the plans of the organization
originally were to build "Remember" up to a
huge success early in January, whereas the
number itself forced the issue and the campaign
many weeks earlier.
Mr. Berlin is also responsible for the new
musical show, "Cocoanuts," which has recently
been on tour and which opened at the Lyric
Theatre, New York, on Tuesday night of this
week, starring the four Marx Brothers. There
are five musical numbers in this offering that
are already successful, and with its New York
premiere and further exploitation they should
be among the early 1926 big successes. The
show was well received in New York, where
the Marx Brothers are prime favorites. They
are not only natural comedians, but unusually
good showmen and the production itself, well
planned and elaborately staged, does the rest.
The outstanding songs are "A Little Bungalow,"
"Florida by the Sea," "We Should Care," "The
Monkey Doodle Doo" and "Lucky Boy."
In the popular catalog besides Irving Berlin's
"Remember" the success of "Then I'll Be
Happy" and "Don't Wait Too Long" is already
admitted. They are played and sung with great
frequency, which will make possible their pop-
ularity for several months.
Other songs that are having good sales in
this catalog are "I Wonder Where My Baby Is
To-night?", "I Never Knew," "I Wish I'd Been
Satisfied With Mary," "That Certain Party" and
"Cecilia."
Some of the songs that were issued by the
Berlin organization many months ago are still
having a healthy sale. They include "Yes, Sir,
That's My Baby," "Ukulele Lady," "Yearning,"
"Oh, How I Miss You To-night," and Berlin's
previous success, "All Alone."
Irving Berlin, Inc., is the publisher of the
133
REVIEW
music for the "Topsy and Eva" show now on
tour in which the Duncan Sisters are starred.
There are two songs in this offering that have
a sale for well over a year and which seem-
ingly are permanent adjuncts to the sales divi-
sion of the Berlin house.
Saul Bornstein, vice-president and general
manager of Irving Berlin, Inc., recently stated
that the co-operation his firm has received from
every branch of the music industry has been
most responsive and aided considerably in mak-
ing possible the year's achievements. The co-
operation his firm has received from dealers
songs are invariably simultaneously released by
all the record and roll companies aid consid-
erably in getting the most out of this branch
of the industry and serve to give every division
100 per cent play.
The book publications of Irving Berlin, Inc.,
including
"Peterson's
Ukulele
Method,"
"World's Favorite Songs," "Tiddle De Ukes,"
and "Strum It With Crumit," have all taken a
permanent place in the company's catalog and
the sales during the past season have shown ?.
healthy increase.
"Gigolette" Recorded
SAN FRANCISCO, CAL., December 3.—"Gigolette,"
a Harms publication, had been cut here, with
English words, by the Q R S Music Co. There
is, however, such a heavy demand for the roll
among the Spanish-speaking population that the
Q R S Music Co.'s factory here has cut "Gigo-
lette" with both English and Spanish words on
the roll.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
BY JAMES A. FP£W
The only book published which »how» music dealer*
how to go about organizing a musical merchandisr
department and how to run one at a profit.
Irving Berlin
throughout the country has far exceeded expec-
tations and included frequent displays of the
Berlin offerings in both windows and on the
counters.
The various departments of the Berlin organ-
ization, including its numerous branches
throughout the country, are enthusiastic over
the year's showing, and the whole organization
is on its toes to keep up the present stride.
Robert Crawford, sales manager of the com-
pany, states the plans for the exploitation of
Berlin offerings during the coming season will
be on a greater scale than ever before. The
activities of the branch offices, all of which
are well staffed, will minutely cover all adjacent
territory so that every locality will combine
simultaneously in exploiting Berlin offerings.
Ed. Christy, in charge of the mechanical re-
production department of Irving Berlin, Inc.,
states that the arrangements whereby Berlin
It is written by a man who has used every method
he describes in his own business and every one of
them made money for him. Put them to work
for yourself.
Sent to you FREE
for five days
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
Music Trade Review, readers.
'Mail This Coupon*
Edward Lyman Bill. !••..
383 Madison Avtnua. New York City.
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
Nam*
Streat
Cltj
.State.
I
If Winter conies, can Spring be far behind?
—Percy Bysshe Shelley
CARL FISCHER 54th SPRING TRADE OFFER
Essentially a trade offer that might
have been made up by a dealer. There
is not a shelf-warmer in the lot. Six-
teen pages of special prices on estab-
lished sellers like Kreisler (including
some sure-fire new ones), Home Circle
Series, and Langey and Eclipse
Methods. Among the new works are
the Leopold Auer Graded Course of
Violin Playing, the Leopold Auer
Graded Course of Ensemble Playing,
the E. T. Paull March Folio, the famous
"Java Suite" by Leopold Godowsky,
and the Master Edition of the Masters.
CARL FISCHER, Inc., Cooper Square, New York
I