Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
It is one thing to acquire leadership—it is
another to hold it, once acquired. The
Auto Pneumatic Action Company, manu-
facturers of Welte-Mignon*, determine to
hold tightly the leadership which Welte-
Mignon* has acquired in the reproducing
piano field.
In 1925 Welte-Mignon* advertising sold
superiority. In 1926 Welte-Mignon* ad-
vertising will continue to sell this superior-
ity. It is our belief that in not a great while
the name Welte-Mignon* will be synony-
mous with the highest expression of the
reproducing piano.
The (jreat Story of Welte-SVLignon
If you can sell any reproducing piano,
you can certainly sell Welte-Mignon*.
The powerful, romantic story of Welte-
Mignon* has no parallel. It is a unique
story—a story crammed with wonderful
selling arguments—a story that ought to
enable any dealer anywhere to sell Welte-
Mignon*.
There are sales of reproducing pianos
everywhere. No dealer can afford not to
be in a position to cash in on these sales.
The best indication of the status of Welte-
Mignon* in public sentiment is told in its
remarkable growth in the last two years.
Slowly but surely the superiority of the
Welte-Mignon* e q u i p p e d reproducing
piano is coming to the front. The buyer
of a reproducing piano today wants to
hear Welte-Mignon* before he buys, and
in nine cases out of ten, if he hears Welte-
Mignon*, he buys no other.
Welte-U\flignon* Vlans for 1926
These twelve national magazines will
carry Welte-Mignon* advertising in 1926:
GOOD HOUSEKEEPING
HOUSE BEAUTIFUL
HOUSE & GARDEN
SCRIBNER'S
WORLD'S WORK .
HARPER'S
CENTURY
REVIEW OF REVIEWS
ETUDE
ATLANTIC MONTHLY
JEWISH TRIBUNE
AMERICAN HEBREW
Allied with this extensive National Ad-
vertising will be dealer advertisements,
unique booklets, circular letters, and every
other form of sales promotion that we can
devise to help increase your Welte-
Mignon* sales.
The W elte-$Mignon* Prosperity "Book
Whether you are a Welte-Mignon* dealer
or not, you will want a copy of the Welte-
Mignon* Prosperity Book. It will be
ready for mailing early in the New Year.
It will be well worth your while to look
through this book and get a more concrete
idea of Welte-Mignon's* sales promotion
plans.
Bear in mind always that Welte-
Mignon* is the only instrument of its kind
capable of reproducing the playing of the
master pianists with such vitality that the
reproduction cannot be distinguished from
the original. Remember, also, that if you
are not handling the Welte-Mignon* you
are overlooking sales. Make 1926 the
biggest year for your business by allying
yourself with Welte-Mignon*.
And be sure to write for your copy of
the Welte-Mignon* Prosperity Book.
* Licensed under original Welte-Mignon patents.
lelte
THE M A S T E R ' S
THE AUTO PNEUMATIC
ACTION CO.
W. C. Heaton, President
FINGERS
O N YOUR
PIANO
TWELFTH AVE. AND
51ST STREET
NEW YORK CITY