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50
THE
MUSIC TRADE REVIEW
Urges Net-No-Discount Plan
Be Strongly Supported
whom it is impossible to compete and make a
discount to everyone which you must know
comes out of your profits. If a little trade is
lost you lose only the profit on the lost sales—
Oliver Ditson Co. Points Out the Success of not all is lost. There is a bugaboo in our indus-
the New Method of Music Marking and try even to-day. Some houses prefer to lose
Sounds Warning Against Signs of Weakness money rather than sales. This is all wrong.
The loss of a profit on a few sales is nothing
In a strong editorial published recently in its compared to the loss you will meet if you give
trade bulletin, the Oliver Ditson Co., Boston, a discount on everything you sell. Think it
urged the music retailers of the country to con- over and stick to net-no-discount.
tinue to support whole-heartedly the net-no-dis-
count method of sheet music marking as a
means of protection to themselves and to the
public. It has been evident that certain groups
in the trade have been inclined towards weak-
ness in adopting and supporting the new mark- New Addition to Specialized Catalog of This
ing plan, despite the fact that it has been held
Material Particularly Fitted for Musical Or-
generally to have worked out most satisfac-
ganization Work
torily. In this connection the Oliver Ditson
Co. says:
Some exceptionally attractive new material
Net-No-Discount
has just been published by M. Witmark & Sons
Whatever the reaction of certain persons in as part of their specialized catalog, "A World
our industry as to the advisability of this de- of Good Things for Schools and Colleges." The
parture from a time-honored custom two things new publications include half a dozen books
are certain: First, the dealers unanimously
requested it; second, the dealers who have taken
advantage of the change have made a greater
profit than ever before during the period in
which net-no-discount has been operative. These
are facts upon which all can agree. Why, then,
the uneasiness, the apprehension, on the part
of the few persons referred to?
Is it because they fear the loss of a few sales
and become panic-stricken? If that is the rea-
son let them take courage for no one can hope
to secure all of the business naturally tributary
to a locality. The mail-order houses are al-
ways with us as well as those who cut prices,
but notwithstanding this fact business continues
to thrive and grow in spite of them. A person
who has the mail-order habit is confirmed in
it and if all the mail-order cut-price houses
should suddenly make their discounts on a par
with those who do not cut prices these mail-
order patrons would persist because that is what
they want and what they believe in.
Why, then, because of this condition which which will find a welcome not only among su-
has been with us for years and always will be pervisors of music in the schools but also among
with us, try to compete with the houses with the hundreds of amateur organizations. The
first of the books introduces the "Witmark
Choruses" and is devoted to four-part songs
for male voices. Compiled primarily for use by
schools and colleges, this collection is sure of
considerable attention from all glee club direc-
To Strengthen the Weaker Fingers—To Develop the Legato
tors. Particular attention has been paid in the
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work, Left Hand Melody, Crossing the Hands—and
arrangements to the matter of range for tenors
Dozens of Other Problems?
and basses, a feature that will at once commend
You Will Find the Answer in the List of
itself to all directors. No. 2 book, which bears
the title "Joyous Moments," contains ten little
two-part songs by Laura Rountree Smith and
ACCORDING TO
Anna H. Hamilton. They can also be sung in
unison, and each being descriptive may also be
used as action songs.
From the Newly and Thoroughly Revised
The other four books are musical plays and a
cantata, three of them by Arthur A. Penn, writer
of so many successful and generally used op-
erettas and sketches written specially for ama-
Witmark's Six New Books
for Schools and Colleges
DECEMBER 5, 1925
teurs. These include his two new one-act
pieces, "The Flowers That Bloom in the Spring"
and "The Middic Maids," both highly original
and tuneful, as are all Mr. Penn's works, and an
unusually novel, short cantata, for either adult
or junior use, called "Song of Sixpence," the
text of which is an ingenious elaboration of the
old nursery rhyme. There seems likely to be a
large and increasing demand for these most in-
teresting additions to such Penn successes as
"Yokohama Maid" and "The China Shop," "The
Lass of Limerick Town," "Captain Crossbones"
and the rest of the Penn series, which embraces
some fifteen comic operas and musical sketches
of all descriptions. The sixth book, just pub-
lished, is a very attractive musical play for chil-
dren by Evelyn Haydn and Jessie Mae Jewitt
titled "Under the Sea," easy and most inter-
esting to do.
"Honeymoon Waltz" Is
Sung by Jones and Hare
Happiness Boys Use Number in Broadcasting—
Triangle Releases New Waltz Ballad
Billy Jones and Ernest Hare, who are billed
as the Happiness Boys, recently introduced,
through Station WEAF, Victor Arden's "Hon-
eymoon Waltz," published by the Triangle Mu-
sic Publishing Co., 1658 Broadway, New York
City. This number has been previously broad-
cast from the Capitol Theatre, New York, by
Joe Green, the famous xylophonist.
"Honeymoon Waltz," under the direction of
Joe Davis, head of the Triangle Music Publish-
ing Co., has won much prominence in recent
weeks. Among the orchestras that are featur-
ing it are Fletcher Henderson, Vincent Lopez,
Ernie Golden, Fred Hall and similar important
musical combinations.
The Triangle Co. has also released a new
ballad of the waltz variety called "You're More
Than a Pal to Me." The writers are Bartley
Costello and Robert L. Stevens. Art Gillham,
Columbia record artist, who is billed under the
title "Whispering Pianist" and now making a
radio tour of the country, is introducing this
new number.
The number shows all signs of being very
popular.
What Shall I Give My Pupil?
MUSIC CLASSIFIED
PIANO TECHNIQUE
M
15c
EDITION OF
tuniuiNur
jg c
.«„ STANDARD • -p*
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs), Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1924, by MoKinley Music Co.
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
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PUBLISHBXB. P m n u
Don't Be Without
These Numbers
Brown Eyes, Why Are You
Blue?
Normandy
Co Ed
The Baby Looks Like Me
Dream Pal
Tomorrow Mornin'
All the Hits from
"The Vagabond King
—by Rudolf Friml
Waterson, Berlin & Snyder.Co.
Strand Theatre Bldg.
New York
AMD EHOIAVUB OP MUSIC
IKIh Ottcea: 40-44 Winchester S t . Boston.
Branca Houses: New York and Chicago.
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