Music Trade Review

Issue: 1925 Vol. 81 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 5,
47
THE MUSIC TRADE REVIEW
1925
A Fox Trot
Melody With
Great Dance Rhythm
AMidhty Blue
Fox Trot Song L
OWEN MURPHY
AL SHERMAN
BEN BERNIE
RAYMOND EGAN
RICHARD WHIT1N
E. E. Hardy, Orchesitra Leader and
Broadcaster
Elmer E. Hardy, a Nebraskan who came to
Omaha during his youth, claims that the
thousand and one interpretations of modern jazz
can't compare with the beautiful and melodious
dance music of a few decades back: The
"Cho'lston," Collegiate Hop, Sunset Twist and
Banana Peel are in a total eclipse in compari-
son to the Boston Glide Waltz, schottische,
minuet and polka. It is only the flapper who
wants this so-called modern jazz, and he claims
it is only a question of time when even the
young people will become more sensible and
will want the quiet and artistic types of melody
rather than the boisterous, noisy, bungled music.
Mr. Hardy has progressed with the times and
speaks not from the oblivion of thirty-five years
ago. He is traveling at present as a radio en-
tertainer throughout the West.
Schmoller & Mueller Co.
This large, modern music house carries the
best of everything in the line and is right in
the front rank with a splendid showing for this
Fall's business. In a very systematic way, all
surrounding territory is thoroughly canvassed
by personal representatives and through the
mail.
Henry Pusch, the manager of the music de-
partment, gloated over the fact that his depart-
ment has made remarkable progress in spite of
the fact that for a long while sheet music was
a hoodoo for this house and was operated at a
loss. The only reason it handled it at all was
that it was part of the complete service it has
always offered to the public. However, since
this bright, energetic young German lad took
the reins he put all the "push" in Pusch into his
work and the music department is now an asset
instead of a liability. All standard library edi-
tions are carried and all the material that is
needed to make it a complete music department.
the metropolitan area. Candidates for offices, to
be voted on at the next meeting, December 22,
were selected. At the annual meeting also the
new constitution, already proposed and reported
upon, will be up for final approval. It will in-
clude a provision that out-of-town members be
listed as associates and be entered for member-
ship with small yearly dues.
Herbert E. Marks Joins
Edw. B. Marks Music Go.
Son of Head of Firm Now in Charge of Mechan-
ical and Advertising Departments
Herbert E. Marks, elder son of Edward B.
Marks, the music publisher, joined his father's
firm the end of November as mechanical man
Music Men Meeting
The regular monthly meeting of the Associa-
tion of Music Men was held on November 24 at
the new meeting place, 207 East Fifty-fourth
street, New York City. A dinner preceded the
meeting proper. The meeting was one of the
most important in the history of this active As-
sociation, composed of members of the sales
staffs of standard music publishing houses in
Jerome and Von Tilzer Number to Be Issued
in New Edition by This Well-known House
Announcement comes from M. Witmark &
Sons that they have closed a deal whereby they
acquire the sole publishing rights for the United
States and Canada of one of the best-selling
Irish song favorites of the country, "That Old
Irish Mother of Mine." This song, published
originally in 1920, was written by two of Ameri-
ca's most famous makers of songs, William
Jerome and Harry Von Tilzer. It has taken its
place as a steady and staple favorite in the same
class as "Mother Machree," "When Irish Eyes
Are Smiling" and "My Wild Irish Rose." M.
Witmark & Sons, as in the case when they took
over "Asleep in the Deep," some time ago, are
issuing an entirely new edition of "That Old
Irish Mother of Mine," solos in various keys,
vocal duets, and octavo. The song thus is in-
sured a new and long lease of life as another
bright particular star in the well-known Wit-
mark Black and White Series.
New Portland Feist Man
PORTLAND, ORE., November 28.—Lew Mahan, Pa-
cific Northwest manager of Leo Feist, Inc., who
makes his headquarters in Seattle, was a recent
visitor here. He has been introducing Walt
McKinney, who will represent Feist in the Port-
land district. Mr. McKinney, by the way, has
a fine tenor voice.
J. G. McCrory Co.
Of all the stores in the J. G. McCrory chain,
the Omaha branch is one of the largest con-
sumers of sheet music. Only popular hits of
the day are featured and these are demonstrated
by capable employes. The department is one of
the most important of the syndicate.
In order to spend a perfectly good week-end
in Colorado, where the altitude is high, the air
is dry and the sun is nigh, I managed to clean
up my Nebraska business early enough to catch
the Colorado Flier on the C, B. & Q. for
Denver.
Witmark Takes Over "That
Old Irish Mother of Mine"
Herbert E. Marks
and director of publicity and advertising. In
the former capacity he succeeds Ed. Bloedon,
whose contract with the Marks concern expired
at that time.
Mr. Marks attended Dartmouth, majoring in
English at that institution and developing a
taste for writing which still persists. For the
past three years he has been engaged in jour-
nalism, reviewing legitimate, film and vaudeville
productions for a leading theatrical publication.
It has always been his intention to enter his
father's organization some day and, with this in
mind, he has followed conditions in the world
of music publishing with keen interest. Inci-
dentally, he has written several stories on "Tin
Pan Alley" for various periodicals.
E. B.'s younger son, Edward B. Marks, Jr.,
is still in prep school. He expects to enter
Dartmouth in about two years, but has not yet
decided whether he, too, will try the music game
or take up some other occupation upon his grad-
uation.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Mets*er-Wrlffht)
Pacific Patrol
(Mabel Mctzrer-Wrlffht)
Reliance March
(Clifford)
Victorious Eagle
(Ko.ej)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mmbel Metsrer-Wrl(ht)
Ordmr Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publither*
New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
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MUSIC
TRADE
REVIEW
Quincke & Go. Issue New
Catalog of Concert Songs
Some Very Attractive Numbers Included in New
Supplement to the Trade—Some Good Pop-
ular Numbers
W. A. Quincke & Co., Los Angeles, Cal.,
who have important catalogs of both the stand-
ard and popular variety, have just issued a
thematic supplement of new concert songs.
This little pamphlet includes "Thine and Mine
Alone," by Deane Collins and Opal McDevitt;
"In Solitude," by Myra Caine Grant and Emery
E. McCargar; "Night Has Passed," by M. E.
Carr and Ethel Lawson, and "Barcarolle," by
H. J. Tandler. The latter has long been known
as a contributor of unusual offerings, most of
which appear in the Quincke catalog. Other
numbers in the new issues are "Pagan Prayer,"
by S. Erickson; "O Heart of Mine," "In Flan-
ders Fields," "God Keep You," "When I Go
Home," and two encore songs, entitled "Little
Rose" and "Life."
In the popular music field the Quincke num-
bers are generally of the waltz ballad order
with a few four-four ballads and an occasional
fox-trot. Among its waltz ballads are "Mexicali
Rose," "Drifting Along," "Some Day I'll Learn
to Forget You," "I'm Lonesome in Bluebird
Land," "My Castle of Dreams," "Wonderful
Dreams," "Hush-a-Bye My Baby" and "When
We Were in Sweetheart Land."
DECEMBER 5,
1925
Herbert when that composer was writing at the
very top of his inspiration.
Vivienne Segal, Bernard Granville, Gregory
Ratoff, Stanley Forde, Claire Madjette and
other important members of the cast are all
given round applause in reports. The setting
of the show is on an elaborate scale befitting
the book and the result as everyone states is—
success.
A show playing to packed houses and with
the send-offs that "Castles in the Air" has re-
ceived must, of course, have several unusual
songs. They are "Lantern of Love," "Land of
Romance" and "I Would Like to Fondle You."
The music is published by Leo Feist, Inc.
John McCormack to
Sing Two Boosey Songs
"After Long Absence" and "Love's Home Com-
ing" to Be Featured by Popular Tenor
Boosey & Co., from their new home in Steinway
Hall, 113 West Fifty-seventh street, New York
City, have just forwarded to the trade two songs
that are being introduced this season by John
McCormack. The most important of these num-
bers is probably "After Long Absence," the mu-
Planning Strong Campaign
on "Then I'll Be Happy"
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New Irving Berlin, Inc., Number Proves a
Quick Success and Will Be Featured in a Big
Way
The entire staff of Irving Berlin, Inc., pro-
fessional department, band and orchestra,
branch offices and traveling representatives have
quickly got behind a new song called "Then I'll
Be Happy." This number is hailed as the big-
gest and quickest success Berlin has produced
since "You'd Be Surprised."
"Then I'll Be Happy" is by Cliff Friend,
Sydney Clare and Lew Brown, who have many
past popular successes to their credit. In this,
their latest offering, they seemingly have pro-
duced the biggest profitmaker of their career.
Irving Berlin, Inc., has launched a big cam-
paign in behalf of "Then I'll Be Happy," which
will cover vaudeville, photoplay houses, dance
orchestras and every other means of giving pub-
licity to the number by public rendition. The
various talking machine record and music roll
manufacturing organizations, as well as their
distributors and dealers, have arranged to co-
operate in an energetic campaign.
The publishers will issue much special adver-
tising material in conjunction with the publicity
and sales drive which should add materially to
the success of "Then I'll Be Happy."
John McCormack
sic of which is by Wilfrid Sanderson, set to
words by Dena Tempest. The other number is
called "Love's Home Coming," an attractive
little poem by Fred E. Weatherly, with music
by Kennedy Russell. Both of these numbers
are of the type that John McCormack does best,
and doubtless before this season is far under
way both will have gone a long way toward
national popularity.
The English ballad series never seems to
wane in popularity. They can be depended
upon to furnish clean, heart-appealing songs of
the home and other phases of real life which we
all respond to. McCormack each season selects
at least two numbers from the Boosey catalog,
and the great McCormack following can be de-
pended upon to accept these offerings, for they
are basically sound and need only to be intro-
duced in order to win widespread approval.
"Castles in the Air"
Hailed as Great Success Big Demand for
New Musical Comedy, With Music by Wenrich,
Songs in Berlin Catalog
Acclaimed by Critics at Opening in Chicago
"Castles in the Air," a new musical comedy,
opened at the Olympic Theatre, Chicago, late
last month. If the audiences at the first few
shows and the newspaper critics are any judges
it will prove one of the greatest musical suc-
cesses of years. Such captions as "Looks like
another 'Nanette,'" and "the best operetta in
years," followed by "looks like a substantial
portion for its promoters," appeared in the
dailies following the opening.
The book is by Raymond W. Peck and the
music is by Percy Wenrich. The Chicago
Journal said that the music by Wenrich gives
him a place beside the late lamented Victor
Campaign Conducted by Berlin in All Its
Branches Bringing Good Results on Numbers
The catalog of Irving Berlin, Inc., continues
to be one of the most active of the present sea-
son. Besides Irving Berlin's new song, "Re-
member," there is a continued hemand for
such numbers as "Yes, Sir, That's My Baby,"
"Oh, How I Miss You To-night," "Cecelia,"
"Yearning" and "Don't Wait Too Long." The
sales, band and orchestra and professional de-
partments of the Berlin organization, together
with its various branches, are all working at
top speed in order to exploit the company's
catalog and fill demands created.

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