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48
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MUSIC
TRADE
REVIEW
Quincke & Go. Issue New
Catalog of Concert Songs
Some Very Attractive Numbers Included in New
Supplement to the Trade—Some Good Pop-
ular Numbers
W. A. Quincke & Co., Los Angeles, Cal.,
who have important catalogs of both the stand-
ard and popular variety, have just issued a
thematic supplement of new concert songs.
This little pamphlet includes "Thine and Mine
Alone," by Deane Collins and Opal McDevitt;
"In Solitude," by Myra Caine Grant and Emery
E. McCargar; "Night Has Passed," by M. E.
Carr and Ethel Lawson, and "Barcarolle," by
H. J. Tandler. The latter has long been known
as a contributor of unusual offerings, most of
which appear in the Quincke catalog. Other
numbers in the new issues are "Pagan Prayer,"
by S. Erickson; "O Heart of Mine," "In Flan-
ders Fields," "God Keep You," "When I Go
Home," and two encore songs, entitled "Little
Rose" and "Life."
In the popular music field the Quincke num-
bers are generally of the waltz ballad order
with a few four-four ballads and an occasional
fox-trot. Among its waltz ballads are "Mexicali
Rose," "Drifting Along," "Some Day I'll Learn
to Forget You," "I'm Lonesome in Bluebird
Land," "My Castle of Dreams," "Wonderful
Dreams," "Hush-a-Bye My Baby" and "When
We Were in Sweetheart Land."
DECEMBER 5,
1925
Herbert when that composer was writing at the
very top of his inspiration.
Vivienne Segal, Bernard Granville, Gregory
Ratoff, Stanley Forde, Claire Madjette and
other important members of the cast are all
given round applause in reports. The setting
of the show is on an elaborate scale befitting
the book and the result as everyone states is—
success.
A show playing to packed houses and with
the send-offs that "Castles in the Air" has re-
ceived must, of course, have several unusual
songs. They are "Lantern of Love," "Land of
Romance" and "I Would Like to Fondle You."
The music is published by Leo Feist, Inc.
John McCormack to
Sing Two Boosey Songs
"After Long Absence" and "Love's Home Com-
ing" to Be Featured by Popular Tenor
Boosey & Co., from their new home in Steinway
Hall, 113 West Fifty-seventh street, New York
City, have just forwarded to the trade two songs
that are being introduced this season by John
McCormack. The most important of these num-
bers is probably "After Long Absence," the mu-
Planning Strong Campaign
on "Then I'll Be Happy"
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New Irving Berlin, Inc., Number Proves a
Quick Success and Will Be Featured in a Big
Way
The entire staff of Irving Berlin, Inc., pro-
fessional department, band and orchestra,
branch offices and traveling representatives have
quickly got behind a new song called "Then I'll
Be Happy." This number is hailed as the big-
gest and quickest success Berlin has produced
since "You'd Be Surprised."
"Then I'll Be Happy" is by Cliff Friend,
Sydney Clare and Lew Brown, who have many
past popular successes to their credit. In this,
their latest offering, they seemingly have pro-
duced the biggest profitmaker of their career.
Irving Berlin, Inc., has launched a big cam-
paign in behalf of "Then I'll Be Happy," which
will cover vaudeville, photoplay houses, dance
orchestras and every other means of giving pub-
licity to the number by public rendition. The
various talking machine record and music roll
manufacturing organizations, as well as their
distributors and dealers, have arranged to co-
operate in an energetic campaign.
The publishers will issue much special adver-
tising material in conjunction with the publicity
and sales drive which should add materially to
the success of "Then I'll Be Happy."
John McCormack
sic of which is by Wilfrid Sanderson, set to
words by Dena Tempest. The other number is
called "Love's Home Coming," an attractive
little poem by Fred E. Weatherly, with music
by Kennedy Russell. Both of these numbers
are of the type that John McCormack does best,
and doubtless before this season is far under
way both will have gone a long way toward
national popularity.
The English ballad series never seems to
wane in popularity. They can be depended
upon to furnish clean, heart-appealing songs of
the home and other phases of real life which we
all respond to. McCormack each season selects
at least two numbers from the Boosey catalog,
and the great McCormack following can be de-
pended upon to accept these offerings, for they
are basically sound and need only to be intro-
duced in order to win widespread approval.
"Castles in the Air"
Hailed as Great Success Big Demand for
New Musical Comedy, With Music by Wenrich,
Songs in Berlin Catalog
Acclaimed by Critics at Opening in Chicago
"Castles in the Air," a new musical comedy,
opened at the Olympic Theatre, Chicago, late
last month. If the audiences at the first few
shows and the newspaper critics are any judges
it will prove one of the greatest musical suc-
cesses of years. Such captions as "Looks like
another 'Nanette,'" and "the best operetta in
years," followed by "looks like a substantial
portion for its promoters," appeared in the
dailies following the opening.
The book is by Raymond W. Peck and the
music is by Percy Wenrich. The Chicago
Journal said that the music by Wenrich gives
him a place beside the late lamented Victor
Campaign Conducted by Berlin in All Its
Branches Bringing Good Results on Numbers
The catalog of Irving Berlin, Inc., continues
to be one of the most active of the present sea-
son. Besides Irving Berlin's new song, "Re-
member," there is a continued hemand for
such numbers as "Yes, Sir, That's My Baby,"
"Oh, How I Miss You To-night," "Cecelia,"
"Yearning" and "Don't Wait Too Long." The
sales, band and orchestra and professional de-
partments of the Berlin organization, together
with its various branches, are all working at
top speed in order to exploit the company's
catalog and fill demands created.