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THE
NOVEMBER 28, 1925
MUSIC TRADE
47
REVIEW
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Visits the "Land of the Sky
Blue Water" Famed in Song and Story
Head of the Richmond Music Supply Corp., New York, Finds the Land All That Cadman Said
It Was in His Famous Song—The Sheet Music Trade in St. Paul
C T . PAUL, MINN., November 21—Howard
^ Farwell at 25 East Sixth street has been
doing business in this city for many a decade.
High-class lines of pianos are handled, musical
merchandise,
phono-
graphs, a c o m p l e t e
stock of s t a n d a r d
classical music and a
representative line of
of the popular songs
of the day. The sheet
music man of this com-
pany is the pink-faced,
red-blooded, lots - of -
graymattered Carl All-
man, my good friend,
whose activities I have
known in the music
business for many a
Maurice Richmond
j u s t w here Carl
year _
hails from he forgot to tell me, but with his
rugged frame and fairly broad shoulders he
must have come from the great open spaces.
He may have been a broncho buster when
he was a youngster, for all I know. But
there's nothing wild about Carl. He displays
a great deal of contentment, particularly when
he is smoking one of his favorite Dun-
hill's, and he has quite a collection. He claims
the last one added is the best—just like a baby
with a new toy. He is well pleased with the re-
sults of his music department this year with the
increase over the business of a year ago. From
all evidences, Carl's brains have never been on a
strike. His gray matter seems to be everlast-
ingly active. Undoubtedly that is why the haii
on his dome is thinning out quite some.
The Golden Rule
This is the name of a large department store
in this city—classed as the Marshall Field ot
St. Paul. The music concession is leased and
operated by Jerome H. Remick & Co., of De-
troit and everywhere. It is a very neat and at-
tractive department, displaying quantities of all
the popular hits as well as a representative stock
of semi-classics, standards and many items that
are used by the student and teacher. They also
carry the complete Century Edition. The man-
agement of this department is looked after by
Fred Strubel, who has his headquarters at the
Pantages Building, Minneapolis. Fred Strubel
is very proud of this department. It is one of
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the chain he has handled almost from its very
inception and it has made a mark. It ranks
high among the many stores operated by the
firm of Jerome H. Remick & Co.
S. S. Kresge Co.
This tremendous chain of 5 to 25 cent stores
has a music counter and from all appearances
it displays a constant atmosphere of activity.
There are always big doings in the sheet music
section, and it is considered one of the "live"
departments in the popular field.
The Farmer's Wife
A monthly periodical published and printed
by the Webb Publishing Co., called the "Farm-
er's Wife," has a unique music page in every
issue, which is conducted by Mrs. R. A. Craw-
ford. The editorial work done by Mrs. Craw-
ford is beautifully handled, a commercial propo-
sition pictured in an artistic manner, so that the
commercialism intended remains unnoticed by
the reader. She pictures the publications in a
novel way and it certainly must help to create
a great many sales through its subscribers.
Frank Sheridan—a Visitor
On my second entree to the Dyer music store
I nearly collided with Frank Sheridan. I was
rather lucky to have avoided the collision with
Frank's big black cigar, because my asbestos
eyeglasses were left at home. Frank stopped in
Chicago and St. Paul on his way to the Pacific
Coast, traveling with Mrs. Sheridan and fam-
ily. Aside from his interests in the music busi-
ness, Frank is doing lots of building in the East,
the suburbs of New York City, and a consider-
able amount of construction on the West Coast.
Frank has always transacted his music business
under the name of the John Franklin Music
Co., and at present its offices are at 1531 Broad-
way, New York City. I don't think Frank has
stopped as yet counting his profits on
"Marcheta." Any of us of modest means could
well have retired on the profits of this one song.
Frank is still counting, as I say, and won't
stop for some time to come.
Specialization
The Franklin catalog specializes particularly
in octavo music, two-part, three-part and four-
part form, for men's, women's and mixed voices.
One order I saw, which Frank had stuck in his
bosom pocket, was for over 10,000 copies from
one firm. He prints a very neat, pocket-size
catalog, which acts as a reference as well as an
order blank. Frank claims his type of material
is gratifying, satisfying and edifying to all who
use it.
A Secret
Now, I am going to tell you a secret. I've
known this good-looking Irishman for almost
thirty years. By just reading the name "Frank
Sheridan" it shows a great deal of strength,
and you can bet this old Boston "bean eater" is
no weakling. We knew each other as young-
sters, for both of us had our early start in the
music business in Boston, Mass. Frank's the-
atrical career has been extremely successful,
both on the stage and screen. He has been cast
in some of the greatest dramatic successes ever
produced. His theatrical work is not his liveli-
hood—it is more or less a hobby. Frank is go-
ing to make the West Coast his home, at Mon-
terey, Cal. His address will be Hotel Del
Monte. He tells me his catalog is on the mar-
ket. If he can get his price he will get out of
the music business entirely. But, of course, he
wants what it is worth, and not a dollar more.
It contains a lot of valuable gems of staple type,
material that should show an everlasting profit.
Frank is a splendid fellow to know. I've always
admired him and you can't help but like him.
And just think, this wise old bird started in busi-
ness on a shoestring. Isn't it wonderful?
Frank didn't save the shoestring—he's tcro lib-
eral for that.
An Interesting Trip
My trip to the Twin Cities was most interest-
ing and beneficial. The crisp air, good eating
places and splendid fellowship displayed by the
dealers, to say nothing of the restful atmos-
phere at the Hotel St. Paul, put me 'way above
par—and I was ready to give the "gate" to the
"gateway city."
Fox Photoplay Edition
The Sam Fox Publishing Co., of Cleveland,
O., recently issued Volume 3 of the Sam Fox
Photoplay Edition. This is a part of the series
by J. S. Zamecnik, a loose-leaf collection of high-
class dramatic and descriptive motion picture
music. The arrangements include every instru-
ment and are available either as separate parts
or with piano or organ accompaniment. They
are also published as piano solos. The com-
pilation js thoroughly up to date and fits ad-
mirably present-day needs of the moving-picture
theatre organist.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
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