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NOVEMBER 21,
THE MUSIC TRADE
1925
REVIEW
Woodward, Hutchinson and Sibley Join
Kohler & Chase in San Francisco, Cal.
Sherman, Clay & Co. Using Music Rolls to Circularize Trade—Hauschildt's Formal Opening in
Oakland Is Well Attended—Atwater Kent Distributor Entertains Dealers
C A N FRANCISCO, CAL, November 12.—
^ The determination of Kohler & Chase to
have one of the strongest organizations on the
Pacific Coast was expressed to-day by J. F.
Hale, assistant to the president, George Q.
Chase. In line with this policy new additions
have been made to the staff. Mr. Hale stated
that W. Woodward, for three years with the
Fitzgerald Music Co., Los Angeles, considered
one of the ablest Ampico men on the Pacific
Coast, is now with Kohler & Chase, and so
are H. S. Hutchinson and W. R. Sibley. Mr.
Hutchinson was manager of the Long Beach
music store of the Fitzgerald Music Co., and
Mr. Sibley came here from the Platt Music Co,
Los Angeles, where he was assistant credit
manager. Engaging these three Southern Cali-
fornia men is part of the Kohler & Chase policy
of building up an exceptionally strong organiza-
tion.
Better and Better Every Day
Back from a tour of the Northwest branches
of Sherman, Clay & Co, Arthur Duclos, man-
ager of the roll department, said that things
look very good to him. The roll business is
picking up and he is convinced that it is going
to get better and better. Next week Mr. Du-
clos will visit the firm's California branches.
Sherman, Clay & Co. are doing something
new in the department of which Arthur Duclos
is manager. They are using rolls for circulariz-
ing their trade. Sample rolls with a few meas-
ures of the composition to which attention is
desired to be drawn are sent out to the dealers.
A sample roll is about ten feet in length and
hooks to an ordinary roll. Sample rolls have
no core, being just paper, but they operate with
perfect satisfaction to the operator when hooked
to an ordinary roll. Any composition, recorded
on rolls that the firm is trying to sell, is brought
to the attention of dealers by the receipt of
the sample roll perforated with a few measures
of the composition.
Veteran Piano Man Settles Here
I. N. Rice, traveling representative of W.
P. Haines & Co.'s pianos, and Mrs. Rice like
San Francisco so much that they have settled
here.
Formal Opening Was Well Attended
Although doing business for about a week
informally, the real opening of the Hauschildt
Music Co.'s Oakland branch at 1618 San Pablo
avenue took place last Saturday. There was a
large attendance and the Oakland press gave
considerable space to the new home of this
music house. The Oakland Post-Inquirer, in
addition to running the picture of the new
branch, said, in part:
"From a humble start in Hayward (Alameda
County), the Hauschildt Music Co. has become
a business factor in central California, the firm,
under sole ownership of the founder, Henry
Hauschildt, having stores in San Francisco,
Sacramento and Oakland and agencies through-
out the State."
Three Boy Pianists Win Medals
The object of the Boys' Achievement Club,
sponsored by the Emporium, is to find the San
Francisco boys who excel in particular fields.
This week the club held a piano contest in the
Emporium Auditorium and twenty boys, rang-
ing in age from ten to fourteen years, competed.
Local pianists were the judges. A large crowd
of citizens interested in boys' work was present.
R. P. Connolly, sales manager of the Em-
porium, was one of those who gave a talk.
Prizes awarded were: Robert Turner, gold
Hifkttt
Quality
medal; Jack Schneitzler, silver medal, and Al-
bert Bernstein, bronze medal. The Emporium,
which is a Victor dealer, always gives special
care to helping young competitors in the annual
music week memory tests.
Duo-Art Rolls in Public School
Students of the Commodore Sloat public
school thoroughly enjoyed a Duo-Art perform-
ance given a few days ago by the courtesy of
Sherman, Clay & Co. Miss Helen O'Neill, of
the Duo-Art department of the firm, gave the
students talks on several of the Duo-Art rolls
she played, the whole demonstration being fol-
lowed with keen musical interest by the children.
Business Seems Good in San Joaquin
After visiting- all the important towns of the
San Joaquin Valley as far south as Bakersfield,
Beeman P. Sibley, president of the Western
Piano Corp, stated on his return to-day that
things look pretty good throughout the valley.
Breakfast for 100 Atwater Kent Men
Atwater Kent dealers and their service men
of this city attended a breakfast given by Ernest
Ingold, Inc., Atwater Kent distributor, a few
days ago. It took place at the St. Francis Hotel,
ham and eggs being served, among other things.
Among the speakers were Ernest Ingold, who
spoke on "Helping the Retail Dealer"; Arthur
Halloran, president, Pacific Radio Trades Asso-
ciation, who spoke on "Dealer Co-operation";
Arthur Rowe, vice-president, Pacific Radio
Trade Association, whose subject was "Good
Selling," and Harry Webb, service manager for
Ernest Ingold, Inc., who spoke on "Servicing."
Ernest Ingold, president of Ernest Ingold,
Inc., was recently elected a director of the
Pacific Radio Trades Association. He will rep-
resent for the coming year the wholesale radio
trade and will also be the directors' representa-
tive on the Pacific Radio Show Committee.
Lewisohn Provides Courses
in Music Appreciation
Well-known Banker Provides Annual Grant to
Hunter College, New York, for Extension
Courses in Music Appreciation
C. M. Tremaine, director of the National
Bureau for the Advancement of Music, calls at-
tention to the many philanthropies in music
which are being conducted, some of which have
gained little publicity, all of them, however,
greatly benefiting the music industry. He in-
stances the unobtrusive but valuable philan-
thropy of Adolph Lewisohn in the form of an
annual grant to Hunter College, New York, for
extension courses in music appreciation con-
ducted by the college.
Dr. Henry T. Fleck, director of the music
department at Hunter College, writes of the
Lewisohn gift: "Schools of music and art are
only intended for the 'comparatively few'; but
the education of the ear, as of the eye, should
be provided for and placed within the reach of
all. This is exactly what Mr. Lewisohn has
done for Hunter College, which offers in music
what the libraries offer in literature, the gal-
leries in painting and the museums in works of
art. To be able to carry away a record of the
melodies of the great compositions can but be
refining to the taste, besides increasing the store
of elevating pleasures.
"Mr. Lewisohn has blazed a trail. He has
brought this music within the reach of the
greater number of men and women who have
never known what it means to go to college.
He has made it possible for Hunter College to
serve these men and women. He has brought
within the reach of all the greatest contribu-
tions from the library of the world's finest music
interpreted by the best artists available. In
this way no single group, no accidentally favored
generation, reaps the rich spiritual fruits of free
New Haven Pianist Selects
Mason & Hamlin in Boston
Miss Signe Nordin, Member of Faculty of New
Haven School of Music, Visits Factory to
Choose Instrument to Her Liking
BOSTON, MASS., November 16.—Miss Signe Nor-
din, the well-known pianist of New Haven,
Conn, and a member of the faculty of the New
Haven School of Music, director of the Nordin
Trio, organist in the Christian Science Church
and favorite radio artist, recently visited Bos-
ton for the purpose of choosing a Mason &
Hamlin piano, supplied to her through the A.
I 1 ). Clinton Co, New Haven agent for the well-
known Boston instrument.
Miss Nordin was greatly interested in the
spirit pervading the Mason & Hamlin factory.
Especially was she delighted with the Mason &
Hamlin Orchestra, an organization composed
entirely of factory employes, who devote sev-
eral hours each week to the playing of orches-
tral works.
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