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THE MUSIC TRADE REVIEW
Ponce Sisters Making
Talking Machine Records
Ethel and Dorothea, Daughters of Phil Ponce,
Well-known Music Publisher, Broadcasting
Over Station W E A F
The two daughters of Phil Ponce, the music
publisher, have in a few short weeks made a
name for themselves through radio and talking
machine records. The girls are Ethel and Dor-
othea, and are billed under the name Ponce
Among the songs these two youthful artists
have sung, and in some instances recorded, with
unusual success are: Irving Berlin's "Remem-
ber," "That Certain Party," "Forever," "Then
I'll Be Happy," "What Could Be Sweeter,"
"Let's Wander," "My Sweetie Turned Me
Down," "My Jane," ."Happy-go-Lucky," "Want
a Little Lovin' " and "Ukulele Daly."
"No Spinsterhood for Me"
Announced by NEA Service
Number to Be Exploited in Conjunction With
700 Newspapers in All Sections of Country
The Ponce Sisters
Sisters. They made their first appearance over
station W E A F , following which practically all
of the leading talking machine record companies
made bids for their services and hailed them as
a "harmony find."
Both of the girls are gifted with unusual mu-
sical talent. Ethel being the recipient of a dia-
mond medal at a recent commencement for
piano excellence. Dorothea plays the violin.
The blending of their voices, however, in har-
mony, is responsible for the tremendous suc-
cess they have achieved. They are to continue
as regular artists over station W E A F and their
harmony records will shortly make their appear-
ance in several of the leading catalogs. Both
of the Ponce sisters are continuing studies and
they are probably the youngest of the important
public artists.
NEA Service, Inc., in collaboration with
its 700 newspaper clients throughout the
country, is offering direct to the trade a new
song called "No Spinsterhood for Me," which is
to be exploited in conjunction with the serial
story, "Spinsterhood."
This is the third of a series of songs spon-
sored by NEA Service, the former two proving
exceptional hits. Both of these were published
by the Sam Fox Publishing Co., of Cleveland,
O., namely, "Footloose" and "The Flapper
Wife." The newest number will be handled di-
rectly by NEA Service.
"No Spinsterhood for Me" has music by Caro-
line MacLean, with lyrics by Hal Cochran,
both NEA Service writers. Under the present
plans, the editors who compose the chain of
700 newspapers will deal directly with local
music dealers for distribution, hook-ups, co-op-
eration, etc. A complete advertising promotion
campaign will be carried out by the papers in
every locality where the NEA Service story,
"Spinsterhood," appears. There will be much
advertising material, both window display and
outdoor, available.
"No Spinsterhood for Me" has been arranged
so that it may be played in fox-trot, two-step
or polka time. It thus lends itself to various
methods of exploitation. Under present plans,
it is proposed that old-time dance revivals such
as those now being sponsored by Henry Ford
through his dancing school at Dearborn, Mich.,
be carried out by NEA editors in their localities.
"No Spinsterhood for Me" will be released on
music rolls and records at a simultaneous re-
lease date.
Marion Bauer Off to Paris
Salable Copyrights! Best Reprints!
World Famous
McKINLEY
* MUSIC *
"Always First With the Best"
50 New Numbers for 1926
and New Catalogs Now Ready!
A Complete Stock of Muwlc at Very Low Cost.
1207 Assorted Piano SOIOH, Piano Duets,
Violin and Piano, Saxophone and Piano
Standard Sonfju.
EASY SELLING!
BIG PROFITS!
Miss Marion Bauer, the clever American com-
poser, who remained over several weeks to see
her new book, "How Music Grew," written in
collaboration with Ethal Peyser, off the Put-
nam presses, sailed for Paris on November 7.
This gave Miss Bauer the opportunity also to
hear her second sonata, written last Spring in
Paris, receive its first hearing at the opening
musicale of the League of Composers. While
abroad Miss Bauer will devote her time entirely
to writing music in the larger form, finishing
her string quartet, of which two movements are
already completed. In Paris she will give a
series of lectures before a leading school.
Melrose Bros. Buy
Numbers From Stark Go.
Compositions, Including "Maple Leaf Rag," to
Be Issued in New Series Known as "Blue
Ribbon"
CHICAGO, I I I . , November 14.—Melrose Bros.
Music Co., Inc., music publisher of this city,
announces that the orchestration and mechan-
ical rights of the following numbers formerly
published by the Stark Music Co., of St. Louis,
have been purchased: "Maple Leaf Rag,"
"Weary Blues," "Grace and Beauty," "Hilarity,"
"S. O. S. Rag" and "Shave 'Em Dry."
The "Maple Leaf Rag" and other numbers are
among the oldest standard dance selections pub-
lished, having been on the market for over
twenty-five years. In making the announcement
Walter Melrose, head of the company, said:
"The arrangements will be changed on all
these numbers and recopyrighted. These num- •
bers will be included in a new catalog which
we are preparing and which will be ready the
first of the year. The catalog will be known
as the 'Blue Ribbon Series' and the arrange-
ments are being made for the requirements of
the modern dance orchestras. This series will
comprise fifteen numbers, including some of our
most popular standard selections. A good deal
of time and money is being spent on the new
arrangements, and when the series is issued it
will represent the last word in standard dance
numbers."
New Jack Mills Waltz
"Waters of Perkiomen" is the title of a new
melodious waltz published by Jack Mills, Inc.
Paul Specht, the well-known orchestra leader
and record artist, now playing at the Moulin
Rouge, ^New York, is featuring "Waters of
Perkiomen" in his regular program as well as
broadcasting it through WJZ and WJY.
The Roger Wolfe Kahn School of Dance Mu-
sic opened on Wednesday of this week. The
opening exercises included a jazz-classic con-
cert by the Kahn Biltmore Orchestra. Com-
mendatory speeches were made by Vincent Lo-
pez, Ray Miller, Ben Bernie and other friends
of this young orchestra leader.
School, Lodge and
Assembly Marches
March Victorious
(Mnhel Mrt«g*r- Wrlarht)
Pacific Patrol
(Hihrl M*>tzr<>r-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Ro.ejr)
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and IUPPIT Ereir Requirement of Muiic
Dealer*
White-Smith Music Pub. Co.
Xo Better Music at Any Price.
PUBLIIHMt, PlUTTUI AHD EXCIAVIII OF MUSIC
Vain Olhcea: 40-44 Winchester St., Boiton.
Branch Houaea: New York and Chicam
A complete stock of nalable music at very
low cost.
Write for Samples nnd Terms Today!
ROBERT TELLER SONS & D0RNER
McKinley Music Co.
SEND MANUSCRIPT AND IDEA OF
TITLE FOK ESTIMATE
18O1-1S17 East SStli St. - Chicago
NOVEMBER 21, 1925
American Beauty March
(William*)
Knights of Columbus March
(CllfTord)
Valiant Volunteers
(Mabel
Metift-er- YVrl K ht>
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
PublUhert
New York City
Music Engravers and Printers
311 Weit 43rd Street
New York City
CSINY PUBLISHER. OUR REFERENCE
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