Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 21,
THE MUSIC TRACE REVIEW
1925
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Philip Werlein, Ltd., Holds Witmark
Music Week in City of New Orleans
Well-known Music House of That City Features the Famous Black and White Series in Elab-
orate Displays With Good Results in Increased Sales
M E W ORLEANS, LA., November 15.—Re-
cently Philip Werlein, Ltd., the large mu-
sic house of this city arranged a Witmark
tage and which proved an eye arrester to pass-
ers-by.
In conjunction with this special window
\ 1 i ///^ ^
1«
i i/n'c by Walter Hirsch
Music hi^ "fed Fiorito
Window
Display of
Philip
Werlein,
Ltd.,
New
Orleans
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L'IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII!
Counter
Display of
Philip
Werlein,
Ltd.,
New
Orleans
Mrs. Alice Corbett Gelpi, who conceived the
ideas for the window and counter displays, as
well as carried out the details of the week's
sales drive, was very much gratified with the
results obtained.
It is understood that the success of the Philip
Werlein, Ltd., plan of exploiting the Witmark
Black and White Series will be followed by
leading dealers in other cities, as the results ob-
tained more than justified the expenditures in-
volved. M. Witmark & Sons announced that
they would co-operate with dealers in other
cities in carrying on similar sales drives.
Jack Mills Inaugurated
Mayor of Tin Pan Alley
Brilliant Program Given at Jack Mills, Inc.,
Studios at Big Event of the Year
Jack Mills, head of the music publishing com-
pany that bears his name, was inaugurated
Friday as Mayor of Tin Pan Alley at his head-
quarters, 148-50 West Forty-sixth street, while
WOR radio station broadcast the news and a
program of Broadway stars direct from Forty-
sixth street, New York. This is the first time
in the history of Broadway that broadcasting
has been done direct from a music publishing
house.
The Jack Mills studios were crowded with
theatrical stars, newspaper men, photographers
and refreshments. Standing room only signs
had to be hung out, but a few choice seats
could be found on the floor.
Jack Mills made a fitting inauguration speech
and a toast was drunk to him with weak pink
tea. Then followed a brilliant program which
included Ted Lewis, Eddie Buzzell, the Indiana
Five, Helen Shipman, musical comedy star;
Marian Gillespie, author of "When You Look
Into the Heart of a Rose"; Bert Grand and
Miss Feeley, Jack Pearl and Jimmie Coughlin,
June Lee, Rose Perfect, the brilliant prima don-
na; Sidney Wolfe, the Hotsy Totsy Boys, Irving
Mills and Jimmie McHugh; William Fagen,
Willie Smith, Jean Pennington, Clarence GaS-
kill, Pete Dale, LaVerne Lindscy, William
Frawley, Polly Schafer, Molly Morey, Vivian
Marlow, Fred Fisher, Bob Schafer and others.
Most of the New York newspaper and the-
atrical publications were represented in person
and in spirit, and a great many professional
friends were present to wish Mayor Jack Mills
a successful tenure of office. Milt Hagen di-
rected the event.
Wyrick Gives a Concert
Music Week, in which it concentrated a cam-
paign on behalf of the leading successes in the
Witmark Black and White Series catalog.
Among the features of the week was an effec-
tive and artistic window display, in which the
Black and White Series were shown to advan-
showing an unusually attractive counter dis-
play of the same series of songs was made, and
simultaneously the Werlein' firm tied up the
week's program with advertising announce-
ments in the New Orleans newspapers.
The week's campaign was a huge success and
CHICAGO, I I I . , November 14.—Ambrose Wyrick,
known as the "silver-toned tenor" and head of
Wyrick, Music Publisher, 64 East Jackson
boulevard, gave a concert Tuesday, Novernber
10, at Orchestra Hall, under the auspices of the
Optimist Clubs of the Chicago district for un-
der-privileged boys' work.