Music Trade Review

Issue: 1925 Vol. 81 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
56
THE MUSIC TRADE REVIEW
You Can't Go Wrong .
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NOVEMBER 14,
1925
"Land of the Sky Blue Water"—(Continued from page 55)
ment, has been in the line for a quarter of a
century. I was really surprised to hear that,
for he looks like a young fellow just out of his
'teens. Being a blonde and having a smile
that won't rub off, his age is deceiving. He told
me Mr. Schmitt was getting along fine and that,
after a short absence from the business, he
would no doubt get on his feet in good shape.
Let's hope Mr. Schmitt will soon be feeling fit.
One of the boys who spends a lot of money
for this house is Howard Miller. His official
title is "buyer" and "charge of stock." Our
friend Howard must be quite trustworthy.
When a fellow can spend the other fellow's
money and still hold his job it is usually a
pretty good sign. I am told that Howard Miller
is quite an authority on France. He knows a
good deal about the country and if he has been
to Paris maybe he knows other things. Quite
likely he learned all about it when he was with
the boys "Over There."
Jazz Band to Cheer Work of Fire-eaters
One of the local musicians told me the latest
news about a jazz band that has been discov-
ered in a small town in Minnesota. The local
band has voted to become the official fire de-
partment's permanent organization. It will
attend all fires in full uniform to cheer the
smoke-eaters on in their work. The band is
rehearsing appropriate numbers to play there,
including "Hail to the Chief," "Let It Rain,
Let It Pour," "Midnight Fire Alarm," "Burning
of Rome," etc.
Cornflake Annie
Since Vincent D. Walsh, who conducts the
sheet music section of The Music Trade Re-
view, is so exacting, I speed up with my articles
each week and get them to him by airplane
mail and I am obliged to look to public stenog-
raphers to get the work out snappy. One eve-
ning while engaged doing one of these weekly
travelogues with one of the type manipulators,
she spoke of her own personal business between
breaths. She was rather good looking and it
was evident that many of the boys were anxious
to date her up. She said the other day a snappy
salesman in a black and white checkered suit
kept sending notes to her to meet him for
dinner. "What did you do?" I asked her. "Did
you meet him?" She said: "No. I told him
to accompany himself on a hike. I like to meet
people, but that chap was an old flirt. He had
;ibout as much chance with me as you have of
meeting the Queen of Clubs at a church social."
Later on, one of the boys in the lobby told me
she was "Cornflake Annie from Battle Creek."
He said: "She's an excellent stenographer and
so busy she gives short answers." The other
day he asked her if she was married and she
said: "That's my business." "So," he said:
"How's business?"
Irving Berlin, Inc.
This world-famous popular music publishing
house of New York has an office at 622 Nicollet
avenue managed by Louis A. A. Emmel. Being
a heavyweight he can't help being good na-
tured. He is the kind of a fellow who if he was
ever held up would join the highwayman and
give him a lift. Emmel is not only a salesman
for the house, but a great booster, singer and
does almost everything under the sun to put
the Berlin catalog across. He tells me that
conditions with the Berlin publications in this
section are immense. They are making history
in the Northwest as well as everywhere. The
only tough part about the music business up
here, Emmel claims, is the radio and so many
"fluke" songs that are put across. It is really
a disgrace to the music business. The amateur
songs you hear on the radio nowadays touch
on almost every subject from hay fever to
asthma. Here are some of the titles the dealers
were asking me if I knew the publishers of:
"When the Wind Comes Up in Kansas, I'll
Come Blowing Home to You"; and here's an-
other peach of a title "Beneath the Trees, in
the Breeze, I Heard Her Sneeze." The four
sterling gems and headliners in the Berlin cat-
alog here, said Emmel, are "Yes, Sir, That's
My Baby," "My Sweetie Turned Me Down,"
"Remember" and "Alone at Last." This week
Henry Santrey, playing at the Orpheum The-
atre, stopped the show with "Oh, How I Miss
You To-night."
Blakkstead Music Co.
Although I didn't visit the Blakkstead Music
Co., at 710 Market avenue, personally this time,
I know it to be an active house in this field,
dealing principally in band and orchestra mate-
rial and catering to the professional musician.
The reputation of this house is known by the
good-sized orders it sends in to the publishers.
From all evidence it is consuming a great deal
of merchandise in its various lines. I am going
to promise myself that the next time I come
to the Twin Cities I am going to spend a little
time with this live music house.
S. S. Kresge Co.
The Kresge counter in this town has been
alive for many years. It carries mostly the pop-
ular hits of the day which are demonstrated
continually by a very good pianist. It takes
two girls all day long to hand out the hits to
the Kresge clientele.
J. H. Remick & Co.
J. H. Remick & Co. are at 215 Pantages
Theatre Building. The office of the Remick
Music Service here is managed by Fred R.
Strubel. It operates three music departments
in the Twin Cities, the Golden Rule at St. Paul,
the Dayton Dry Goods Co. at Minneapolis, and
the Glass Block Store at Minneapolis (this
latter is known as Donaldson's). Having called
at each of these departments personally, I can
readily say they are high class music sections
in department stores, well conducted and well
managed, under Fred Strubel's personal super-
vision. Fred's day is hardly long enough. He
starts early and finishes late. Trying to put
songs over locally, catering to the vaudeville
actor, singer-dance orchestras, radio and every
other possible angle to put the Remick catalog
across, together with managing the three stores
as well as the Glass Block Store of Duluth.
Minn., keep chubby little Fred pretty busy, day
and night. Strubel is a man of ideas, full
of pep and fire, every minute a live wire. He
is a great believer in advertising and takes a
liberal amount of space in the daily papers. He
always manages to dig up good headlines to
catch the eye and is always looking for new
angles to promote increased sales. I've beer,
told that Fred Strubel is a good fisherman and
likes to roam in the country. When does he
get the time.
The Mississippi divides the Twin Cities and
I'll say this: I've had many rides in blue buses
and gray buses and green ones, but the line
that speeds between Minneapolis and St. Paul
is the nicest equipped, easiest riding one I have
ever been in. Bright and early in the morning,
after toast and coffee, I took a rear seat and,
with a mild stogie in my mouth, passed fifty
pleasant minutes from the Hotel Radisson,
Minneapolis, to the Hotel St. Paul, St. Paul,
Minn.
Opens Music Section
HUDSON, N. V., November 9.—A first-class music
department has been opened in Jaquin's Store,
604 Warren street, this city. The department
will be owned, operated and supervised by
Stephen E. Boisclair, Albany, who operates
similar departments in Amsterdam and Troy,
N. Y. It will carry a full line of sheet music,
both high-class and popular, and a varied assort-
ment of musical instruments.
Jack Mills, Inc., 148 West Forty-sixth street,
has purchased two songs written by Fred Fisch-
er. They are 'Rebo" (She's Sweeter'n Sheba),
a clever novelty number, and "No Man," a com-
edy song. The Mills house is also exploiting a
new number called "Moonlight in Mandalay,"
a melody fox-trot of much promise.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
NOVEMBER 14, 1925
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
Net Price Marking Plan
Wins Many Supporters
Idea Working Out Well in Majority of Cases
—Carl Fischer, Inc., in Letter to Dealers De-
clares System a Success
Now that the price question has again been
brought to the fore, it is, of course, well to
hear all sides of the story. To those of us on
the side lines the movement for net price mark-
ings looks like good, sound business. There are
instances where evidently it has not worked out
as successfully as was originally presumed.
Some of the larger publishers, however, are
quite satisfied that the future health of the in-
dustry rests on the net price foundation, as wit-
ness the following letter from Carl Fischer,
Inc., who is wholeheartedly for marked selling
Sequel to
'love Sends d Little Gift of Roses"
une Brought the Rose
HARMS, INC.
62W.4-5T»ST.,N.Y.C.
MUSIC TRADE
REVIEW
57
prices to teachers and consumers:
"A Living Profit for the Dealer.
"There was an explosion in the music indus-
try when we started, well over a year ago, to
sell our music to teachers at the marked price.
But nobody was hurt! On the contrary, we
received a good many letters from dealers con-
gratulating us on our move and expressing their
joy that now their clerks would be able to sell
music without consulting a discount crossword
puzzle schedule.
"The net-price system is a huge success de-
spite the few publishers who resorted to a so-
called 'teacher's discount' in the hope of snatch-
ing some orders from your territory. Like a
boomerang, their competition hits only them-
selves. Price cutting means profit cutting. Un-
der prevailing economic conditions and in the
face of the dealers' disapproval of their
'teacher's discount' policy, it is only a matter
of time before they will find themselves forced
into line with the rest of us.
"A living profit for the dealer will be an
accomplished fact if we all stick together. We,
and the other publishers who have spent money
and time to uphold the new price schedule,
are with you in the campaign for progress.
"It is in your hands to decide whether or
not the music industry in this country is to be
conducted on a sweatshop basis. We are op-
posed to giving a discount to the teacher and
have not done so. We shall continue to adhere
to this policy."
Century Plans Big Win-
dow Display Contest
Open to All Dealers in Celebration, of the
Twenty-fifth Anniversary of This Important
Edition
The window-display contest arranged by the
Century Music Publishing Co. for the display
of its publications was planned in celebration of
its twenty-fifth anniversary. The contest is
without qualification and open to every music
dealer. Any interested dealer can procure spe-
cial title pages or publicity material for the pur-
pose of dressing his window as a competitor.
The contest closes on December 31, and the
photographs will be judged by several editors
from the musical press. In case of tie decisions
there will be additional prizes in every instance.
In conjunction with its silver jubilee the Cen-
tury Music Co. has also arranged for an exten-
sion to its yearly advertising appropriation in
order to take in twenty-five well-known national
publications. The circulation of these maga-
zines covers every State in the Union and has
a distinct local influence in every city and town
in the country, as circulation statements show.
"Christmas Tide" Issued
by Richmond Corp.
Carols, Songs and Melodies in New Yuletide
Collection Published by New York House
Can't Go Wr<
YOU AND I
MARGUERITE
0 KATHARINA
MIGHTY B L t E
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Wn'te for Dealers' iPrices
LEO
The Richmond company is also placing in the
hands of the dealer a trade notice giving holi-
day book specials. These include folios that
should have wide sale during the holiday and
Winter seasons.
Changes in Damm Store
BRAZIL, IND., November 7.—The C. W. Damm
Music Store, this city, has made some radical
changes in the interior of its establishment.
Smaller space is allowed for demonstrating
booths, and the space for sheet music, musical
instruments and player rolls has been increased
"Falling Arches" Now Out
"Falling Arches," a new fox-trot rhythm and
an unusual comedy song, was recently released
by Phil Ponce Publications. The number, due
to its originality, has won quick recognition
and bears the earmarks of being a most popu-
lar novelty.
. WEST of t^
\
GREAT DIVIDE
X ERNEST R.BALLS
^LATEST AND GREATEST BALLAD
^ ^
AMERICAS POPULAR
BALLAD SUCCESSES
MM
ROSES OF PICARDY
THEWDRLOISWAUlNG^SUNRISf
INTHEGARDENOFTIKIORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
The Richmond Music Supply Corp., 119 Fifth
avenue, New York city, recently issued a
collection of carols, songs and melodies entitled
"Christmas Tide." This is in folio form and
is an unusual compilation. In it are found many
of the better-known Christmas hymns and
carols, divided into three groups: Narrative,
those which tell the story of Christmas; devo-
tional, those which voice personal praise, and
traditional, those handed down from generation
to generation.
The compilation will appeal to the home,
schools, churches, instrumentalists and others.
In conjunction with the exploitation of this
Christmas folio, the Richmond company is mar-
keting a song sheet known as the "Singalong,"
composed as community carols for Christmas-
tide. The distribution of these song sheets
will do much to create sales for the "Christmas
Tide" folio.
Lyric l)i) GL-ORGF; W H I T I N G
RIGHT NOW
THE
irt
TRADE MARK REGISTERED
STOCK UP
M.WITMARK & S O N S
1650 BROADWAY
NEW YORK

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